HomeSocial MediaBest Time To Post On Instagram: Gain Engagement Rate (2022)

Best Time To Post On Instagram: Gain Engagement Rate (2022)

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Social media became more important than ever as a way for people to stay in touch with friends and family, find new hobbies, and stay up to date with current events. In this article, you will read: Best Time To Post On Instagram, And if you are new to the world of online marketing, you might have just realized that Instagram is one of the best platforms to be on. This site is a huge deal now that everything has shifted online.

We have made a list of the best time to post on Instagram after carefully evaluating the data from multiple websites, so go through this article thoroughly so that you can take advantage of all the things we have mentioned. Also, look at the analytics of your account so that you can find out the times at which your audience is most active. High-level engagement times are sure to give more exposure to your brand.

So without any further ado, let’s get you acquainted with the tricks of the trade!

Best Time to Post on Instagram

Best Time To Post On Instagram

  • In general, by the many studies that have been carried out – 10 AM to 3 PM remains the best time to post something on Instagram. This data however varies depending upon the day at which you post as well, with some days observing an increased engagement rate and some days performing poorly in terms of engagement.
  • Posting on Wednesday to Friday is generally seen as the better option as many people choose to be more active on social media on these days, as they fall in that perfect mid-week to weekend spot. Engagement rates are known to be low on weekends when people spend time away from their phones. Since people tend to be busier on weekends doing stuff they enjoy, it is not a great day for online businesses. However, many brands observe a rise in the number of followers as Wednesdays and Fridays approach, which is why they save the best of their content for those days.
  • Mondays and Tuesdays do better than the weekends for engagement rates but are still slower than the Wednesday to Friday period we have mentioned. Of course, this doesn’t mean that you shouldn’t be consistent with your content on other days. The algorithm notices overall consistency for the ranking of your profile and without it, scheduling your post will not matter at all.

    Best time to Post Day Wise:

    • Sunday: 8 AM – 2 PM (Engagement rates are generally low on this day.)
    • Monday: 11 AM – 2 PM
    • Tuesday: 10 AM – 3 PM, and 7 PM
    • Wednesday: 7 AM – 4 PM
    • Thursday: 10 AM – 2 PM, 6 – 7 PM
    • Friday: 9 AM – 2 PM
    • Saturday: 9 – 11 AM
  • Posting at 7 AM CDT is a good time on Wednesdays through Fridays, as people tend to look at their phones first thing in the morning. And in the period of 11 AM to 3 PM people tend to check their phones even more due to boredom, or while having lunch. So ideally you should be posting your content at these timings to make them work better for you. Posting on weekends can be done in the morning, around 10 AM, as the days start later than usual and you can
  • Best times to post on Instagram for technology-based companies, according to the data collected by Hubspot:

Best time to post your content: Wednesday 6 AM and 9 to 11 AM CDT, Friday – 7 AM to 10 AM. Most consistent engagement period that can get your content more Instagram views: Tuesday evening through Wednesday afternoon, Friday from midnight to 10 PM CDT

Best day to post on Instagram: Wednesday

Best Times to Post on Instagram Today: Based on Content

As you might know, Instagram has developed a lot since being a photo-sharing app. The several content formats available on the platform such as – Instagram Reels, Videos, Stories, and Posts, perform better at different times of the day. Posting at the right time might help you get the much-needed boost and will help you achieve the engagement you need. Let us have a look at the best time to post on Instagram today based on the content so that you can get ahead of planning and scheduling.

Best Time to Post Reels on Instagram

Reels have revolutionized the way people consume and engage with content. Videos have long been popular for their effectiveness to convey information. However, Reels are short-form videos that have helped creators showcase their talent, provide information, and entertain the audience. Nearly 20 out of 30 NBA teams are using the feature and have since secured 22% higher engagement. Now that you understand the importance of Reels, let us find out the best time to post on Instagram today based on Instagram Reels.

Best Time to Post on Instagram on Monday

For reels, the best time to post on Instagram on Monday is from 4 AM to 6 AM, 8 AM to 10 AM, and 8 PM to 10 PM CDT. Engagement reaches a peak around 9 PM in the night when people are relaxing at home.

Best Time to Post on Instagram on Tuesday

The best time to post on Instagram on Tuesday is from 12 AM to 4 AM, and from 7 AM to 9 AM CDT. Among these time frames, 7 AM CDT is notably the best time to post reels throughout the day and week.

Best Time to Post on Instagram on Wednesday 

5 AM to 8 AM and 9 PM to 11 PM CDT is the best time to post on Instagram on Wednesday. When compared to the engagement times throughout the week, Wednesday does not have an engagement peak comparable to that of the rest of the days.

Best Time to Post on Instagram on Thursday

The best time to post on Instagram on Thursday is from 7 AM to 11 AM and from 5 PM to 7 PM CDT. Most of the engagement can be received around 10 AM CDT on Thursday after which it starts decreasing, before picking up pace around 6 PM CDT.

Best Time to Post on Instagram on Friday

Around 3 AM to 5 AM and 11 PM to 3 PM CDT, is the best time to post on Instagram on Friday. 3 AM CDT brings in the highest engagement on Friday, as well as, the week.

Best Time to Post on Instagram on Saturday

Weekends bring in high engagement for Instagram Reels. However, the time frames of 9 AM to 11 AM, and 5 PM to 8 PM CDT are specifically the best time to post on Instagram on Saturday.

Best Time to Post on Instagram on Sunday

On Sunday, engagement peaks early morning around 5 AM to 7 AM CDT, and again in the evening around 2 PM to 4 PM CDT, which is arguably the best time to post on Instagram on Sunday.

Best Time to Post Videos on Instagram

The first few seconds of an Instagram video are crucial to grabbing the attention of the viewers, but it is similarly important to post the videos at the right time. Experts suggest that times like 11 AM and 1 PM, or 7 PM to 9 PM could be a good choice as most offices have lunch breaks and close at these times, respectively. To decide on the best time to post on Instagram today for Instagram videos, have a look at the local times for the same.

Best Time to Post Stories on Instagram

A great advantage of posting stories on Instagram is that when you post one, your account will appear at the top of your follower’s feed with a pink circle around it, which draws in viewers. Surveys conducted by experts suggest that around 36% of businesses use this feature, whereas 86.6% of overall users post stories. Similar to Instagram Videos, the best time to post on Instagram today with respect to Stories is during office breaks and late afternoons. However, a stark difference is that very few people view Stories on the weekend as they are busy posting. 

Best Time to Go Live on Instagram

Instagram Live is a great way to strike up a dynamic conversation and keep the relationship flowing. Unlike other forms of content, the communication during Instagram Live is direct and personal.

Every time you go live, your followers receive a notification that they can join and connect with you. The best time to post on Instagram today with respect to Instagram Live would be when people are relaxing and are not burdened with office stress. Unlike Instagram Stories, Instagram Lives perform well on the weekends.

Best Time to Post Your Content on Instagram

Even though people are taking to Instagram and posting different types of content, Instagram Posts have not lost their charm. In 2020, the average number of weekly brand posts on Instagram was 4. Every year, new Instagram users are joining the platform which means that other than engaging content, you need to adhere to the best times to post on Instagram to reach as many people as possible. Let us have a look at the best time to post on Instagram today.

Best Time to Post on Instagram on Monday

For any content, the best time to post on Instagram on Monday is from 3:45 AM to 6 AM, 8 AM to 10 AM, and 8 PM to 10 PM CDT. You get the highest engagement on Monday at around 8 PM CDT.

Best Time to Post on Instagram on Tuesday

The best time to post on Instagram on Tuesday is from 2 AM to 4 AM, from 7 AM to 9 AM, and from 12 PM to 2 PM CDT. Among these time frames, 9 AM CDT is notably the best time to post content on Tuesday, as well as, the complete week.

Best Time to Post on Instagram on Wednesday

5 AM to 8 AM and 9 PM to 11 PM CDT is the best time to post on Instagram on Wednesday.

One thing to take note of is that Wednesday is the day of the lowest engagement throughout the week.

Best Time to Post on Instagram on Thursday

The best time to post on Instagram on Thursday is from 7 AM to 11 AM and from 5 PM to 7 PM CDT. Most of the engagement can be received around 10 AM CDT on Thursday and it is the next best day to Tuesday to post content. 

Best Time to Post on Instagram on Friday

Around 3 AM to 5 AM, and 11 AM to 3 PM CDT is the best time to post on Instagram on Friday. 3 AM CDT brings in the highest engagement on Friday, as well as, the week.

Best Time to Post on Instagram on Saturday 

Weekends bring in high engagement for every form of content other than Instagram Stories. However, 9 AM to 11 AM, and 5 PM to 8 PM CDT are specifically the best time to post on Instagram on Saturday for a better response.

Best Time to Post on Instagram on Sunday

If you post on Sunday, engagement peaks early morning around 5 AM to 7 AM CDT, and again in the evening around 2 PM to 4 PM CDT. Most people relax and scroll through their phones during these periods which is why it is arguably the best time to post on Instagram on Sunday.

How to Find the Local Best Time to Post on Instagram Today?

To find the best time to post on Instagram today for your brand, you need to take various aspects such as the local time, lifestyle, and audience demographics into account. To help you do this, we have come up with a list of things that you need to do to find the best time to post on Instagram today.

  • Take Advantage of Instagram’s Algorithm and Features – If you have a business account or professional account, Instagram will provide you with inbuilt features to grow on Instagram. Go to your Instagram Insights and the Audience section to find various details such as the demography, their most active time, and much more. The data gives you an overall idea about the best time to post on Instagram today tailored to your audience.
  • Use an External Analytics Tool – Even though Instagram offers features for brands and creators to grow, they do not provide an in-depth analysis that you can utilize for your benefit. External analytics tools are available in abundance and provide an hour-by-hour, as well as, a day-by-day breakdown of your audience’s active periods. 
  • Take Demographics into Account – An important factor to consider is the demographics of your audience. If most of your audience is present in a different time zone as your brand, change the posting times accordingly.

The worst day for posting on Instagram: Sunday

Best Time to Post on Instagram for educational institutes and centers:

Best time to post your valuable information: Friday at 10 AM CDT

Most consistent engagement days you need to consider: Wednesday, Friday, and Saturday from 9 AM to 9 PM CDT

Best day to post information: Friday

The worst day to post your content: Sunday

Best time to post on Instagram for small businesses to get more clients and sales:

Best time for your posts to perform: Wednesday at 2 PM CDT

The most consistent engagement period for your content: Tuesday through Friday from 11 AM to 2 PM CDT

Best day to post your content: Wednesday

The worst day to upload anything: Sunday

Best time to post on Instagram for NGOs and non-profit organizations:

Best time to post your content: Tuesday at 1 to 3 PM, Wednesday at 2 PM CDT

Most consistent engagement rates were observed on: Monday to Friday from 10 AM to 3 PM CDT

Best day to talk more about your organization: Wednesday

The worst day to post requests: Sunday

Best times to post on Instagram for companies in the healthcare and pharmaceutical industry:

Best time to post your informative content: Tuesday at 8 AM CDT

Most consistent engagements observed on: Will depend on audience location and business niche

Best day to give information: Tuesday

The worst day to post your tips: Saturday and Sunday

  • Every brand is bound to have a slightly different answer to the question of the right time to post. The information that we have provided above is through a pattern or trend that we have observed across that particular industry. But if you are someone who wants better answers, it might be a good idea to look into your analytics.
  • This will give you more data on their behavior and you can use the analytics tools Instagram has, or invest in an external tool to help you find out the best timings for you on your profile in particular.
  • The Instagram algorithm prioritizes recency over content and scheduling. So uncles you can keep up with the rest of your peers and competition, scheduling is the least of your worries. Having a content folder helps you schedule it better, so you better have some ideas in there and a long-term plan to release it.
  • Having Instagram marketing Tools or Strategies is just as important, you can’t just posting content – no matter how good it is – with no clear goal in mind. You need to know why it is that you are building your online presence and how you plan on monetizing it. It also helps narrow down your efforts to one spot so that it can get concentrated at that point and yield more results.
  • Since the best time to post on Instagram has been generally put around 11 AM since it is the perfect mid-day time – you can try posting your content at this time and see how it works for you. Tweak your posting schedule to fit that of your followers’ and you are sure to benefit more from it.
  • A few additional tips given from a huge content scheduling platform called Hootsuite:

Businesses post to their feeds an average of once per day

The average engagement rate for a post from a business account is 0.96%

People spent at least 30 minutes on Instagram every day and this time has increased in the past year owing to the pandemic restrictions.

Each visit to the platform lasts about 6 minutes 30 seconds

63 percent of American users check Instagram a minimum of once a day, and 42 percent of American users check it many times per day, so you know what huge potential your online business has to make it big.

Some of the points List Below:

  • To find your best timings to post, first find your top-performing post and work from there. Which of them has earned the most likes? Which are the ones that have raked in the most views? How these posts are different than the rest of your profile and what makes them so unique?
  • You can also use external tools from sites like Hootsuite and Sprout Social to understand your analytics even better if that is something you wish to do. It has better software and collects more data and gets you more info about your audience.
  • Another important thing to consider is the time at which your competitors are posting. Since many major brands post on the dot, posting a few minutes before or after the ideal timing can help you grab the attention of some of your audience rather than grasp for the limited space at the main time.
  • If your audience lies in a different time zone, then yeah – you need to work according to their schedule, which means your posting schedule should cater to them rather than make you comfortable. This will ensure that you don’t have to spend sleepless nights just to make a post about your business or brand and you also won’t lose out on any engagement opportunities.
  • Optimizing your schedule is just as important as optimizing your Instagram posts. Just the use of a good filter or effect is not good enough anymore. Since the pandemic, people’s schedules have changed drastically with many websites observing a shift in the engagement patterns.
  • Consistency is key to any platform you get on. Consistency breeds trust and credibility, so it is something that you should not take lightly or leave to chance.

Conclusion:

Well, Instagram is certainly the place to be for anyone who wants to take their brand to the next level. So if you are still not on it – really, what are you even waiting for? Just go and start uploading some content regularly, even if you haven’t figured out the best timing. There are a lot of factors in play for finding the perfect time – we have summarized many of them in the article above.

By analyzing many factors we have managed to give you a rough idea of what time you should be posting on Instagram. Consistency is just as important as scheduling and probably even more than that at times.

By knowing the best time to post on Instagram, you can get more online engagement and the audience will flock to your account actively. You also get to appear on your followers’ feed at the optimal time – ensuring that they never miss out on your content.

This enables you to stay on top of things as well, you will never run out of content suddenly if you plan everything well in advance. This tactic can help the business reach its marketing goals every month and be visible to a larger audience continuously.

We hope that this article has sorted out the issues you might have had with timings. Make sure you are consistent with your timing changes to see the positive results in the statistics of your account. Get ready to herd the oncoming traffic once you apply our strategies and watch your account start booming with followers!

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