Reaching 100K views on your Instagram Reel is a major milestone that every Reels creator strives for! This isn’t just an arbitrary number, either. Most experts agree that 100K views equals viral status, particularly when they’re generated in a span of one to a few days.
There’s no doubt that going viral is an Instagrammer’s dream. It can lead to so many career-building advantages, including a bigger reach on the platform, more followers, more engagement, and more attention from brand sponsors.
But getting 100K Instagram Reel views is hard, especially when your account is still new to the platform. The good news is meeting this milestone isn’t just a matter of chance. There are techniques and strategies you can use to increase your Reel views, to the point that generating 100K views per Reel and going viral becomes the new normal for your account.
Sounds amazing, right? Then let’s dive into how to get the most views on Reels.
How To Get 100K Views on Instagram Reels
Here’s how to get lots of views on Reels and build up to 100K.
1. Understand the Reels Algorithm
The first technique you should use to increase Reel views is familiarize yourself with how the Reels algorithm works.
In case you’re new to the platform, Reels are accessed via their own special tab on the Instagram home screen. Users scroll through Reels much like they do for TikTok videos and YouTube Shorts.
How does Instagram know which Reels to serve each individual user? It uses an algorithm.
The Instagram algorithm learns what Reels the user would enjoy the most by analyzing things like which Reels and creators the user has liked or interacted with in the past. It also looks at the video itself to try to discover what it’s about from the caption, soundtrack, quality, and popularity. If it determines that the video would be relevant to the user’s interests, then it shows it to them in the Reels feed.
Understanding how the algorithm works, you can see how important it is that your Reel is carefully crafted – from the quality of the footage to the audio you choose to play over it to your caption – to reach your target audience. Once you start factoring these algorithmic metrics into your growth strategy, getting views will be far easier.
2. Research, Spot, and Leverage Trends
Social media trends indicate what Instagram users are most interested in talking or learning about. That’s why you can get a lot of views on your Reels by creating content relevant to whatever’s trending on the platform or in your particular content niche.
Finding out what’s trending is a mixture of research and simply being aware. If you keep your eyes open, you can spot trends as they’re happening. You may even be able to catch on to them before they take off!
Once you know about a trend, leverage it for your Reels by creating a new video about it or editing together old footage in a new way. Be sure you include the hashtag for the trend in your caption to maximize algorithmic relevancy!
3. Create Quality Content
Content quality is key to drawing in as many views as possible. This makes sense, since no one will want to watch your Reels if they aren’t any good.
While optimizing your captions, leveraging trends, and other strategies are all extremely important, never forget that your content is at the center of everything. Focus on making it a pleasant viewing experience before you try anything else, whether that means investing in better video equipment or spending more time brainstorming video concepts.
4. Be Authentic and Creative
It may sound too simple to work, but being authentic and creative with your content can go a long way to helping you generate more views.
With so many influencers and brands using filters and trying to market carefully curated photos and videos as “real” and “raw,” users are getting better at determining which ones are fake. Consequently, they appreciate the creators who are genuine all the more and are more willing to give them their time in the form of a view.
5. Utilize Music and Sound Effectively
Some Instagram Reels creators avoid adding music and sound effects to their content because they don’t understand how to do it, or else they don’t want to take the time for it.
That’s a huge mistake! The truth is that the right songs and sounds can take an already amazing Reel and make it even more fun to watch. They can emphasize humor, drama, importance, joy, and other important emotions that wouldn’t hit the audience as hard if the audio was silent. Plus, hearing a trending sound might make a user more likely to stop scrolling and watch your Reel.
The Instagram Sound Collection is there for your use. Take advantage of it and attract more viewers to your Reels with a killer soundtrack!
6. Use Captivating Thumbnails and Captions
When a user decides to watch a Reel, there can be a lot of debate that goes into the decision.
This is especially true if they come across your Reel in the Instagram Explore tab or on your profile. When this happens, the first thing they see is your Reel’s thumbnail: a still image that shows them what the video is about.
This is your split-second opportunity to reel them in (no pun intended) to tap on your video. That’s why it’s important that your thumbnail is a captivating image that hints at the greatness of the footage beyond.
The same can be said for your captions. Often, users will read the caption on a Reel before deciding if they want to watch it all the way to the end. If the caption is bad at describing your video, they might continue scrolling on their feed to find something else to watch.
For that reason, work hard to make your captions as compelling as possible. Use captivating and exciting language or a message that sparks your audience’s curiosity and interest. That way, rather than scroll away, they’ll feel compelled to keep watching the Reel until it’s over.
7. Engage with Your Audience
Engaging with your audience is another effective way to build lots of views. By asking leading questions that start conversations, replying to comments, holding giveaways, and performing other interactive tactics, you can establish a rapport with your audience, spread hype for your content, and bring users back to your Reels for more views.
8. Collaborate and Network
Instagram is not a lonely sea. There’s a lot of influencers, brands, and creators that are willing to work together with their peers to expand their reach and build views.
You can use this strategy yourself by messaging or emailing other Instagrammers in your content niche and proposing that you collaborate on a Reel. In doing so, you’ll each pull followers from your separate fanbases and generate more views on a cumulative basis.
Another great way to reap more views is to build a network of communication among the creators in your niche. This will allow you to pool resources and share each other’s content, so that everyone will benefit from reaching a bigger audience.
9. Promote Your Reels
If your Reels aren’t getting the traction you need to gain 100K views, you can always pay Instagram to promote them. You’ll need to set a strict budget and monitor the performance of your promoted Reel carefully, though, to make sure you’re getting enough views from it to make paying the cost worthwhile.
10. Be Consistent
There’s a lot to be said for being consistent as a Reels creator. Posting high-quality content on a regular schedule will keep your followers happy, ensuring you’ll always have their views. It could also increase your videos’ visibility on the platform, as Instagram rewards creators who are prolific.
11. Monitor and Adjust Your Strategy
Finally, monitor your strategy for growing Instagram views and don’t be afraid to adjust it as needed. Successful Reels creators learn which promotional methods work best for their content and focus their energy on those, rather than chasing after leads that don’t go anywhere.
Frequently Asked Questions
Why are My Instagram Reels Not Getting Any Views?
There are many possible reasons. For example, your caption may not be descriptive enough, your Reels may not be high-quality, and your thumbnails are not captivating enough. See above for more solutions to help you increase views.
How Long Does It Take to Hit 100K Views on Reels?
It can take anywhere from a few hours to several months or even years to hit 100K Reel views. It depends on how many followers you have and what strategies you’re using to make your Reels more visible on the platform.
Are Hashtags Important in Promoting Instagram Reels?
Yes. Hashtags tell the Instagram algorithm what your Reel might be about, so that it knows which users would be most interested in viewing it.
Are Reel Views More Important than Comments or Likes?
Yes. Having a lot of views on your Reels demonstrates that you’re a popular account. This can help you reach more users via the Instagram algorithm and make you a more attractive partner for brand sponsors.
Can You Monetize Instagram Reels?
Currently, the only way to monetize Instagram Reels is to promote branded content in the video and/or get a sponsorship from a brand.
What Time is the Best Time to Post Instagram Reels?
Typically, it’s best to post Instagram Reels in the early morning or late evening. See our article, Best Time To Post on Instagram for more detailed time frames.
The Bottom Line
Building up to 100K views on your Reels isn’t impossible, but it also doesn’t happen overnight. You need to use tried-and-true strategies like the ones we covered above and be proactive rather than sitting around and hoping that this Reel will be the one that goes viral.
You have the power to help your Reels take off. You just need to use it!