When you publish a video on YouTube, you want users to do more than just view it. You also want them to engage with it by leaving comments. Even more, you want to encourage them to watch more of your videos or perform some other important action that benefits your brand.
There are multiple ways to call your YouTube viewers to perform your desired action. One of the simplest ones is to pin a comment to your video.
Sounds too simple, doesn’t it? We promise there’s more to it than that! But let’s start by explaining what a pinned YouTube comment is, and then we’ll get into the why and how of doing it.
What is a Pinned YouTube Comment?
A pinned YouTube comment is a comment that’s “pinned” to the top of the comment section. It’s the first comment that a user sees when they click on your video.
YouTube creators have the option to pin a comment to their video or not. They can also choose which comment they want to pin. It can be one of their own or even another user’s. And they can change which comment is pinned as they like.
One thing you can’t do, however, is pin a comment to a video that’s not yours.
Why is Pinning YouTube Comments a Good Idea?
The fact that a pinned YouTube comment is the first one that users see in the comment section is important. In this top position, it is top of mind for anyone who reads it. As such, it can influence your viewers’ perception of the video and even which action they take after watching it.
Something that YouTube users commonly do when watching a video is scroll down and read the comments. The comment section can be extremely insightful. It can tell you if a video is worth watching until the end. It can also contain helpful links to other videos, playlists, or websites that supplement the current video’s content.
A pinned comment performs the same function. With a conversation-starting question, a witty quip, or a URL, you can influence viewers to watch your video from start to finish, add a comment and contribute to the discourse, and even click on a link to consume more of your content.
Types of Pinned YouTube Comments
Here is a list of types of YouTube comments you can pin to your video to get more engagement from your audience.
- A call-to-action (e.g., “Like, comment, and subscribe!” or “Click this link to see the product I reviewed above!”
- A question comment (e.g., “What did you think of this video? Comment below!”)
- A comment that hints about the content of the video (e.g., “That was CRAZY!” or “I had the best time filming this one!”)
- A comment with a link to your website or product
- A comment with a link to another video or playlist from your channel
How To Pin a Comment on Your YouTube Video
Below are the steps to pinning a comment on your YouTube video.
Step#1: Enable your channel’s access to Advanced Features if you haven’t already (this step is required before you can move on to the others in this tutorial).
Step# 2: Click on the video you want to pin a comment on.
Step#3: Find the comment you want to pin or write a new one and publish it.
Step# 4: Click the More button (the button with three vertical dots) next to the comment you want to pin.
Step# 5: In the More menu, click Pin.
Step# 6: Click Pin to confirm your decision.
How To Unpin a Comment on Your YouTube Video
There are two ways to unpin a comment. The first way is to follow the steps to pin a comment and replace the old one with a new one.
Here’s the second way to unpin a comment on your YouTube video.
Step#1: On the pinned comment, click the More button.
Step#2: In the More button, click Unpin.
Frequently Asked Questions
Is it Possible to Pin my own Comment on a YouTube Video?
Yes. You can write your own comment on your own YouTube video and then pin it to the top of the comment section.
What Should I Type in My Pinned Comment?
One great idea for a pinned comment is to type a call-to-action and include a link to more of your content. For example, you can ask viewers to follow your channel and include the URL for it.
Is it Possible to Pin More than One Comment on the Same YouTube Video?
No. You can only pin one comment at a time to each YouTube video.
Is it possible to pin comments on YouTube Live and YouTube Shorts?
Yes. You can pin comments on your YouTube Shorts and messages on your YouTube Live.
Is Anyone able to Pin a Comment to a YouTube Video?
No. Only the owner of the channel that posted the YouTube video is able to pin a comment.
Do I Have to Pin a YouTube Comment to My Video?
No. Pinning a comment to your YouTube video is completely optional. It is, however, a great way to invite viewers to comment and look at more of your content
Pinning a YouTube comment to your video is not required to make your video successful. But by doing so, you have an opportunity to increase engagement from your audience by calling them to action. No matter the action – whether you want viewers to like and subscribe, buy a certain product, or watch more of your videos you can suggest or request it quickly and easily, just by pinning a cleverly worded comment.