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Top 50 Most Famous Instagram Influencers of 2023

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  5. Top 50 Most Famous Instagram Influencers of 2023
Most Famous Instagram Influencers
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Instagram as a platform has been one of the most successful forms of social media. It has outlived many of its competitors and has become a part of our daily lives. Instagram has tons of influencers. Influencers are people or accounts on Instagram who have managed to get a huge following and have a sort of influence over their fanbase.

Instagram influencers have increased in number as well as how important they are considered to be. Influencers play a key role in Instagram marketing and have caught the attention of many brands.

50 Most Famous Instagram Influencers:

Kylie Jenner

Kylie Jenner is probably one of the most iconic names on Instagram. She and her family have been in the public eye since a young age and she has managed to maintain her position among her fans and improve upon it every year.

Her journey began with the popular reality show Keeping up with the Kardashians. Since then she has started many companies with her makeup line being the most successful of them all. She has more than 292 million followers on Instagram.

Kylie can be seen on Instagram promoting her brand Kylie Cosmetics. She has consistently managed to have some of the most liked photos on Instagram. Featuring in the Forbes list has helped increase her brand even more and she is considered as one of the biggest influencers on Instagram.

Kim Kardashian


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Following closely behind Kylie is her elder sister Kim Kardashian who has 272 million followers. Kim Kardashian is regarded as the person who brought the Kardashian family into the limelight. While she burst into fame with a notorious viral video.

The leaked video contained a private scene with her ex-boyfriend. She was able to hold onto the fame she gained and built a career for herself in social media.  

She is considered to be a model, businesswoman, actress though she began as a reality star. Kim has multiple businesses under her name among which KKWFragrance and SKIMS make regular appearances on her Instagram profile. Her marriage to Kante West has only helped her popularity as an Instagram Influencer.

Ariana Grande

Ariana Grande is a popular singer and songwriter. She was part of a few Nickelodeon shows. While she did begin her career from the shows she has gained her popularity from her singing. She is a multiple award-winning singer who has Grammys, AMAs, Billboard, and other prestigious awards to her name. 

Her fun-loving nature is well received by her fans who keep growing with each day. Her music has created impressions on many people with young adults forming up the majority of her following. She boats of a huge follower count of 284 million making her one of the top Instagram influencers.

Selena Gomez


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Selena Gomez is a name that is well known in the music and the pop industry. She is another star who started in the television industry with children’s shows. She is still considered to be one of the most popular stars of Disney. After her years at Disney, she moved on to music. She is one of the most successful Instagram influencers. 

In the music industry, she is considered one of the most successful musicians. Her music has been consistently charting in the top 100s. With every song that she releases, more people end up following her. She has a massive following that consists of hardcore fans which make up the majority of her 282 million strong follower count on Instagram.

Taylor Swift


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Taylor Swift has made it big in the music industry. She is one of the top female solo artists of this decade. Her songs have managed to captivate a large section of the audience and have provided her with a strong fanbase.

Her fame is primarily due to her career s a singer and she has managed to have a following on Instagram which exceeds hundreds of millions. She is one of the most famous Instagram influencers currently. 

Throughout her career, she has not remained stuck to a single genre but has explored and managed to conquer many different genres. Her songs are generally based and written on incidents related to her personal life. This personal touch is what has attracted a huge following of 192 million followers on Instagram.

Justin Bieber


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Justin Beiber owes the start of his career to Scooter Braun. Scooter Braun had managed to discover and believe in the potential which Justin had. He provided him with the opportunities needed to make a career for himself in the music industry. Justin Beiber soon managed to become a teen sensation and manage to draw huge crowds to his shows. He is considered to be one of the hot Instagram influencers. 

On his Instagram, he posts pictures of his life with his wife Hailey Beiber. He has managed to transition from a teenage sensation to a respected artist in the music industry. Having over 210 million followers on Instagram has made him one of the most followed artists. You will find him being the ambassador for many top brands and promoting them on his Instagram.

Dwayne Johnson

Dwayne the Rock Johnson shot to fame was as a popular WWE wrestler. He was one of the prominent wrestlers in that roster and was well known in the WWE niche. After taking retirement from his wrestling career he pursued a career in acting. After just a few movies his popularity rose rapidly and it currently stands at 283 million followers on Instagram.

He is currently one of the most followed actors in this industry. He has created a brand around him. Dwayne can be seen showcasing his fitness routines on Instagram. The daily routine he follows jeeps people shocked. You will find him posting extreme workout routines which can be categorized as impossible for the average individual.

Katy Perry

Katy Perry is another musician who has made this list. She has an immensely high Instagram following with people becoming a fan of her songs. She rose to fame with the song I kissed a girl which was controversial and reached the top spot on the charts. 

Katy Perry has tried her hand at acting. She has also been a reality tv judge for many years on a popular singing show. Her life in public has brought her adoration from her fans who follow her Instagram to know more about her life. She has managed to have a strong fanbase on Instagram comprising of 145 million followers.

Cristiano Ronaldo

Cristiano Ronaldo is a professional football player and plays for Manchester United. His illustrious career has taken him across the world and helped him to build an audience all over the world. His football skills have made him a social media icon. He has sky-rocketing popularity on Instagram and has 380 million followers.

He is the brand ambassador for many companies along with having dealt with companies such as Nike. his huge social media following is due to the millions of people around the world who are impressed with his football skills as well as his lifestyle.


Beyonce is one of the most iconic singers of all time. She is considered a legend in the music industry and for good reason. She started her career as a part of Destiny’s child. When the band broke off she started her solo career and soon found metric fame. While she is a singer, she has also done a few appearances in movies. She is a great dancer as well. Her popularity has got her over 226 million followers on Instagram.

Beyonce’s fanbase is called the ‘BeyHive’. She has a massive following on Instagram and other social media platforms. Beyonce is one of the best-selling woman artists of all time with her albums breaking the 100 million mark and she getting 23 grammy awards.

Kendall Jenner

Kendall Jenner is a part of the Kardashian family. She also found her route to fame through the reality show in which she starred along with her siblings. After launching herself in the public eye with the reality show she moved on to a career in modeling.

Throughout her career, her Instagram fame has kept growing which has led to new followers getting added to her account regularly making her follower count more than 206 million. Her posts are liked by millions which make her one of the most successful Instagram influencers. 

She has been a model for some of the top brands in the world. This includes top fashion brands such as Givenchy, Chanel, Tommy Hilfiger, Fendi, and others. She can be frequently seen on the runway in different fashion shows. Her Instagram comprises of her time sent with her siblings as well as the photos from her different shoots.

Jennifer Lopez

Jennifer Lopez is an accomplished dancer, singer, and actress. She was born in America and has been able to captivate audiences with her music and dancing abilities. The start of her career was as a dancer on Living Color. She worked in that role for 3 years before stepping into the acting industry.

She is better known by her nickname J.Lo. Jennifer has acted in numerous movies and made a good reputation as an actor as well. She did not stop at that and moved into the music industry. She has number 1 movies as well as singles to her name. Her fame in the acting industry has landed her 187 million followers on her Instagram account. Her fandom has made her one of the top Instagram influencers. 

Khloe Kardashian

The Kardashians keep coming up on this list and it is because of how influential they are. Khloe Kardashian is a member of the Kardashian family and made her name through the same show as her sisters. She has a staggering 205 million followers on Instagram.

With her fame, she has moved into different avenues. She can be seen posting photos and videos of her promoting her different ventures. Khloe founded the jeans brand Good American and is currently producing a Tv show. She is the true definition of being one of the most famous Instagram influencers. 

Nikki Minaj

Niki Minaj was born in Trinidad but made a name for herself in the American music industry. She is neon for the different genres of rap she has been composing. There are many new styles of music she interacts with and her songs are known to be popular among a wide range of audiences which has made her Instagram have 165 million followers. She is considered by her fans to be one of the hot Instagram influencers. 

She has partnered with many of the top hip-hop artists in her different songs. Some of her songs have been sensations where they have bagged multiple awards and stayed at the top of the charts for weeks. She is one of the top female rap icons. Her new song WAP broke many records and stayed on the charts for weeks.

Lionel Messi

Lionel Messi is considered the greatest of all time when it comes to football. He has been a top player and earned numerous awards and accolades in his career as a footballer. The 7 time Ballon d’ Or winner has a highly followed Instagram account as well with 292 accounts following him.

Messi is lower down on our list as he does not post much. He posts on his account about his brand and the sponsorships he has with Adidas. Recently she has made a resurgence and we can see him posting photos of him and his friends. The accomplished footballer has a great influence over his millions of fans.

Miley Cyrus

If you have watched Hannah Montana you have to be familiar with Miley Cyrus. She is a singer who has also been seen as an actress. She is the daughter of the famous country singer Billy Ray Cyrus. Her role in Hannah Montana was just the beginning of her career. 

She has refrained from only having a single genre in her music and can be seen combining the likes of pop, country, hip hop, rock, and other genres in her music. She is one of the biggest female artists and has massive online popularity. Her popularity on social media is reflected in the 155 million followers which she has on her Instagram.

Kourtney Kardashian

Kourtney Kardashian has had a similar rise to fame just like all of her sisters. She was a part of the reality Tv show which brought all of the Kardashians into the limelight. She is considered to be a socialite, model, and internet personality. Kourtney has had her reality show as well which she has done along with her sisters Khloe and Kim. 

She has multiple collaborations to her name with some of them being with Calvin Klien and other big fashion brands. Kourtney has a strong following on Instagram which has been due to her life in public after the reality show. She has gained 155 million followers on Instagram. Her huge following keeps her on the list of top Instagram influencers. 

Kevin Hart

Kevin Hart has a huge social media following because of how active he is on the platform. He started his journey by taking part in amateur comedy shows and made it to the big stage. Kevin has acted in several movies as well and his quirky characters are often enjoyed by the audience. He is one of the funniest Instagram influencers. 

Kevin Hart often posts comedy videos of him on his Instagram. He has a pretty good bond with The Rock and when they go at each other on Instagram it is extremely fun to watch. He does numerous video series as well the trailers to which can be found on his Instagram which has 131 million followers.


Rihanna is a name that is known all over the world. She was initially known for her music but has managed to expand her brand much more. She is well versed in the fashion industry and is a businesswoman. Her Instagram has 114 million followers which show her popularity on the platform. 

Rihanna created her own brand Fenty which was a skincare and beauty brand. Fenty has entered the lingerie world with the name Svagex Fenty. She does not stop at that as Fenty created exclusive and limited collections with the popular sports brand Puma. She is a hot Instagram influencer who is known for her songs and her looks. 

Virat Kohli

Virat Kohli is an Indian cricketer who has captained the side as well. He has been one of the top batsmen in the world and his playing style has earned him a huge fanbase. This fanbase can be seen reflected in his Instagram followers as well which stands at 174 million.

He does is the brand ambassador for many companies. He even has a collaboration with puma and his clothing line called Wrogn. His account gives his fans an insight into his life and time in the Indian cricket team and the domestic team of Bangalore as well. His global popularity makes him one of the most famous Instagram followers. 


Zendaya is a model and an actress. She has worked in many famous movies and television shows. She has acted in the Spiderman series, Dune, Euphoria, and others.

Apart from being a successful actor at an early age, she is also a model and features on some of the top magazines. Her highly successful career has got her fans over 116 million Instagram followers.


Drake is one of the most popular rappers of this generation. He is a top Instagram influencer and has a great influence on his fans. He is a top-rated artist who has produced albums that have consistently been top raked in the charts.

Drake does not stop there, he is a businessman as well the most prominent of those being OVO which is his premium clothing line. He also has his record label. His Instagram has 98.7 million followers the majority of whom are fans of his music.


Neymar Jr. is a professional football player who plays for the French club PSG and represents the nation of Brazil in football. His skillful playing style has won him admiration from millions across the globe.

He has a sense of style about him and shows his outfits on Instagram. Being great at football gets him a lot of recognition which translates into Instagram followers making him one of the top sporting personalities on Instagram with 167 million followers.

Chris Brown

Chris Brown is one of the biggest names in R&B music. People consider him to be one of the greats in this genre along with Usher and R. Kelly. He is a singer and songwriter.

He does act in movies as well along with being a graffiti artist. His acting has landed him roles in a few movies though the majority of the people know him for his songs. Though he is controversial he has an Instagram account with 99.4 million followers and is a top Instagram influencer. 

Billie Eilish

Billie Eilish achieved fame at a very early age. Her rise to fame has been astronomical. She came into public light with her first song Ocean Eyes. The song became a hit and soon propelled her career in the music industry. Her social media also blew up with her having over 98.3 million followers on Instagram making her a hot Instagram influencer.

She writes and makes songs with her elder brother Finneas. She is just 19 years old and is already very close to reaching the landmark of 100 million followers on Instagram. Recently she also sang the theme song of the latest James Bond movie.

Vin Diesel

Vin Diesel got his fame from the hit movie franchise Fast and Furious. His role as Dominic Toretto has made him one of the highest-grossing actors in the industry.

He to this date is still associated with the franchise and stills plays the much-loved role. You can find him posting pictures from his workouts and movies on Instagram where he has 77.3 million followers.

Priyanka Chopra Jonas 

Priyanka Chopra Jonas is an Indian actress. She has starred in many Bollywood movies and has played many roles with grace. Priyanka Chopra Jonas has even been a part of different Hollywood movies and TV shows. She has damaged to consistently be one of the best Instagram influencers. 

Priyanka Chopra Jonas currently resides in the US and is married to Nick Jonas of the popular pop group Jonas Brothers. Priyanka had also tried her hand at singing as she released a few singles. Her Instagram feed is a great cultural fusion of the American and Indian cultures. Her multi-cultural fanbase follows her on Instagram and she has 71.9 million followers over there.

Leonardo DiCaprio

Leonardo DiCaprio is a person who needs little introduction. Being one of the most prominent identities of Hollywood, he has an immense fan following. He believes in many social causes and campaigns about them on his Instagram.

The Grammy-winning actor has acted in blockbuster movies such as The Wolf of Wall Street, Revenant, and many more. His Instagram fame is mostly from his superb roles in different movies which have made him one of the top influencers on Instagram having 51.3 million followers.

Robert Downey Jr

If you are a marvel fan you should be familiar with Robert Downey Jr. His role as Iron man led to the beginning of the MCU and he was an essential part of that. His charismatic nature has made him a fan favorite and one of the best in his craft.

He played the role of one of the most loved characters in the MCU and this has made fans follow him to know more about his life through his social media accounts. He is particularly famous on Instagram having 51 million followers.

Chris Hemsworth

Chris Hemsworth is an Australian actor. He started his career in an Australian Television series. His surging popularity over there allowed him to go to Hollywood. He is one of the top stars of Hollywood and has played in tons of movies. He boasts of more than 52.3 million followers on Instagram.

Chris is best known for his role as Thor in the Marvel movies. His Instagram feed contains a variety of content from pictures with movie stars to the time he spends in the gym as well as the different adventure sports he tries.

Shawn Mendes

Popular singer Shawn Mendes also finds his spot on our list. Shawn Mendes was discovered by the masses due to the amazing song covers he made.

His song covers posted on Vine allowed him to gain a fanbase and get his shot in the music industry. He has kept making great solo songs as well as done high-profile collaborations. His Instagram account has 65.8 million followers.

Snoop Dog

Snoop Dog is considered one of the legends of HipHop. His huge fan following is reflected in the Instagram followers he has. Snoop can be seen doing many things and he even recently did commentary on the Olympics.

The hip-hop legend is famous for the multiple appearances he makes on shows and movies of different genres. He is also a big proponent of cryptocurrencies and NFTs which he shares on his Instagram account that has 65.8 million followers.

Huda Kattan

Huda Kattan is an influencer. Unlike the others on the list till now she found fame on Instagram itself. Kattan is an American with Iraqi origins. She is a beauty influencer and make-up guru.

Her social media empire primarily consists of Instagram and Youtube. Huda Beauty which is founded by her is now a world-renowned brand. She has a booming Instagram account with 49.7 million followers.

Lady Gaga

Lady Gaga’s career had a humble beginning with her taking part in school shows and open mics. She then made a career out of her singing abilities. Her songs are extremely versatile which has allowed her to reinvent many music genres.

Her acting skills and fashion choices are the other reasons for her fame. Lady Gaga fame on Instagram is evident due to her following of 50.9 million on the platform. Her following has made her one of the most famous Instagram influencers.

Michelle Obama

Michelle Obama is the spouse of Barrack Obama and was the former first lady of the United States of America. She is a public figure who has made an impact on the world.

She is an attorney by profession and also a popular author. Her time in public life takes her to various non-profit events and you can find her talking about many issues on her Instagram which has an audience of 47.8 million followers.

Will Smith

Will Smith is someone who has mastered a lot of different crafts. He is an actor, rapper, producer, and much more. He has a highly decorated career in the movie industry.

His performances in various movies have earned multiple awards including Grammys, Golden Globes, and even Academy Awards. His YouTube videos have a huge fanbase and he showcases his family in them. He has 57 million followers who keep up with his life on Instagram.

Cara Delevinge

Cara Delevinge is a Britsih model. She has worked with top brands from all over the world. The majority of the top fashion brands have chosen to do projects with her.

She has recently started acting in movies while continuing with her modeling career. She posts frequently on her Instagram which has 43.4 million followers.

Millie Bobby Brown

Millie Bobby Brown started her career at a very young age. She is just 17 years of age and has gained tons of recognition from the movie industry and has an army of fans.

Bobby brown has managed to get 47.2 million followers on Instagram. She had her breakthrough with the popular Netflix series ‘Stranger Things’. Millie Bobby Brown is the UNICEF Goodwill ambassador and created history by being the youngest person to get this position.

Connor Mcgregor

Connor Mcgregor is the face of the UFC and one of the top Instagram influencers. His extravagant personality along with the confidence he has about himself has made him a fan favorite.

He has a few of his brands which he promotes on Instagram along with showcasing his lifestyle and the fight industry. He has 43.3 million followers on Instagram.

Barack Obama

The Ex-President of the United States is well known on Instagram. During his tenure as the president, he was regarded as one of the top leaders the country has seen. After getting re-elected and finishing his tenure he retired from public office. He is seen handling various initiatives in his Instagram posts.

He is popular among the people for being a great statesman as well as being an icon for the youth. His Instagram account has more than 34.9 million followers. He is one of the biggest public figures even after retirement which makes him one of the popular Instagram influencers.

Chrissy Teigan

Chrissy Teigan is a social media celebrity who always has something amazing to show on her Instagram profile. He has wired as a model and made appearances on many TV shows.

She has great cooking skills and the cookbooks written by her are instant hits. Her Instagram frequently showcases her family and that is the type of content people love. Her content on Instagram has acquired 36.3 million followers. She is not only famous but also one of the hot Instagram influencers.

Lele Pons

Lele Pons is someone who got her fame through the Internet. She started her journey on the popular short video platform Vine. while Vine came to an end, her career did not. She has a booming Youtube channel.

The Instagram-focused content she makes is very popular among her fans. She has even expanded to other platforms. Her popularity on Instagram stands at 46.7 million fans.

Dan Bilzerian

Dan Bilzerian is one of the notorious characters on Instagram who has amassed a huge following. He is a well-known poker player and has made much of his fortune from there.

On Instagram, he is seen flexing his muscles, the money, and the different possessions he has. He is known to have some of the craziest parties and has models accompanying him in his pictures on Instagram where he has 32.8 million followers.

Khaby Lame

Khaby Lame is the best when it comes to viral Instagram videos. He is a social media personality who found his fame through TikTok and Instagram Reels. He posts videos where he shows how pointless some of the tips given by these life hack channels are.

Khaby Lame has gained fame through these videos where celebrities have copied his signature style on some occasions. He has made videos with many football stars as well and has been inducted as a popular social media star. Khaby is an Italian and posts pictures of him in great outfits as well. He has gained fame on Instagram with having 63.6 million followers in a very short time.

Salt Bae

Salt Bae is a chef and restaurant owner. He went viral on Instagram and other social media sites for his unique ways of seasoning a steak and other forms of meat. His restaurant is buzzing with celebrities from different walks of life.

He frequently posts videos of him cutting meat and making different types of steaks. However, You can follow him on Instagram to be a part of the 40.9 million people who already follow him.


Pewdiepie rose to stardo on youtube. He is the second most subscribed individual on the platform. Pewdiepie started his career making videos of him playing video games. He soon has a decent viewership and has continued to succeed.

However, His meme reviews are in popular demand among his fans. Pewdiepie has seen a significant rise in his followers on Instagram with the current followers being 21.9 million making him appear on this list.

David Dobrik

David Dobrik is another popular Youtuber who makes his place on this list. He is known for his short vlog-style videos where he has the time of his life with his friends. He has a charitable nature and has been seen giving away thousands of dollars with of things.

His videos along with his naturally funny personality have helped him gain fans on YouTube as well as Instagram. He has 12.6 million followers on Instagram but has a great engagement and reach amongst them.

Addison Rae

Addison Rae is one of the big stars to have emerged from TikTok. She posted many dance routines on TikTok which covered popular trends and this helped her in her rise to fame.

However, Addison Rae did not keep herself restricted to that platform and became a sensation on Instagram after posting content over there. She has branched out and can be seen taking the role of a dancer, actress, and singer in mainstream media having 40.2 million followers.

Charli d’Amelio

Charli d’Amelio came in the public eye with ther TikTok videos. She is one of the most followed creators on Tiktok. Se has a flourishing Instagram presence as well.

However, She professionally trained in dancing which helped her make trendsetting TikToks. Like her colleagues, she has also transitioned to making youtube videos while maintaining a strong presence on Instagram of 45.8 million followers.

James Charles

James Charles is famous as a well-known beauty and makeup influencer. He earned his fame from Instagram and YouTube. The makeup tutorials posted by him have millions of views on different social platforms. He has his makeup brand which makes appearances on his Instagram. His Instagram contains a following of 24 million.


The list that we have created has been one after a lot of consideration. All of these influencers have been added after analyzing their follower count and their influence over their fans. These influencers are a cut above the rest.

They have managed to interact and engage with their fans well which has earned them such a high number of followers on Instagram. They have a strong Instagram account with some of them having hundreds of millions of followers on their respective accounts.

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