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Twitter is the go-to social network for news, events and conversations. Recently rebranded as X, the following Twitter statistics will blow your mind:
Odeo (2006), Obvious Corporation acquired Twttr for an undisclosed amount and owned it from 2006–2007. Twitter Inc. was spun off to form its own company in April 2007–2023 and was purchased for $44 billion in October 2023, rebranded to X Corp. (2023–present)
61.2% of people use Twitter for news and current events (the most for any social platform)
Best times to post are Tuesday – Thursday and Friday from 9:00AM - NOON
Elon Musk rebranded Twitter as “X” in July 2023 to match his vision of the app becoming an “everything” app that offers users more services outside of just social media
Next, let’s examine Twitter Statistics and usage statistics, to see how many people are using the app and how often.
Twitter has 541 monthly active users (MAUs) as of July 2023
Post length on the microblogging platform is 280 characters maximum
56.4 of global users are men, as of January 2022
Elon Musk had 127 million followers, making him the second most followed user on Twitter (January 2023)
Twitter’s gender gap is the largest of all social platforms
20,000 Tweets per second were posted during the world cup
Twitter has 1+ billion downloads on Google Play Store
The Twitter app has an overall rating of 3.9 on the Play Store and 4.6 Stars on the App Store
Worldwide Twitter website visits fell from 6.9 billion in January 2023 to 6.4 billion in April 2023
Q2 2022 global monetizable daily active international users reached 196.3 million, the highest in platform history
Former U.S. President Barack Obama had 133 million followers, making him the most followed user on Twitter (January 2023)
The average Twitter user follows 405 accounts
23% of Americans have their job title in their profile
2,400 Tweets per day can be posted by a single user
The Twitter app is available in more than 41 languages on the App Store
Twitter users spend an average of 34.8 minutes on the platform each day
According to Business of Apps:
In the first six months ending April 2023, most of the traffic to Twitter came from the U.S. (24.98%) and Japan (15.43%)
Men account for 62.9% of U.S. Twitter users
In 2022, users across the globe spent 5+ hours per month on Twitter’s mobile app
Users in Mexico spent less than 5 hours on Twitter in 2022
Argentina users spent 8+ hours on Twitter in 2022
In 2022, the U.S. was the largest Twitter audience with 76 million users
Indonesia users spent 7 hours on Twitter in 2022
iOS users in the U.S. spend an average of 1.1 hours on Twitter every week Twitter Age Demographics
89% of people use Twitter to discover new products
Half of people aged 16-24 use social networks to research brands
76% of users have purchased something based on Twitter conversations
Only 43% of marketers use Twitter to promote their businesses
28% of marketers plan to use Twitter more often
In 2022, the number of monetizable daily active users grew 16.6% to 238 million users
Ads on Twitter have the potential to reach as many as 544.5 million people
Ads on Twitter reach 10.7% of Internet users
Ads on Twitter reach 32% of Americans aged 13+
Twitter ads reach nearly three times more men than women
Twitter’s total potential ad reach is 379.9 million
In 2022, Twitter generated $4.4 billion in revenue
The U.S. accounted for $2.4 billion of the $4.4 billion in revenue generated by Twitter in 2022
Instagram is a powerhouse in social media, with staggering statistics highlighting its impact. With over 2 billion active users and daily interactions in the millions, Instagram has become a vital platform for businesses and individuals alike.
The platform’s visual nature and extensive engagement make it a prime channel for brand promotion and influencer marketing. As its user base grows, Instagram remains a significant force, shaping digital culture and providing ample opportunities for connection, creativity, and success.
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