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51 Mind-blowing
Twitter Statistics
Of 2024

Twitter is the go-to social network for news, events and conversations. Recently rebranded as X, the following Twitter statistics will blow your mind:

July 15, 2006,
under the name
Founded By
Evan Williams
Noah Glass
Biz Stone
Jack Dorsey
Current CEO
Linda Yaccarino (2023)
Current Chairman
Elon Musk (2023)
Head Office
San Francisco, California

Odeo (2006), Obvious Corporation acquired Twttr for an undisclosed amount and owned it from 2006–2007. Twitter Inc. was spun off to form its own company in April 2007–2023 and was purchased for $44 billion in October 2023, rebranded to X Corp. (2023–present)

Interesting and Fun Statistics

61.2% of people use Twitter for news and current events (the most for any social platform) 

Best times to post are Tuesday – Thursday and Friday from 9:00AM - NOON

Elon Musk rebranded Twitter as “X” in July 2023 to match his vision of the app becoming an “everything” app that offers users more services outside of just social media

Topics Covered

Next, let’s examine Twitter Statistics and usage statistics, to see how many people are using the app and how often.

Twitter Users and Usage Statistics

Twitter has 541 million monthly active users (MAUs) as of 2024 

Post length on the microblogging platform is 280 characters maximum 

56.4 of global users are men, as of 2024 

Elon Musk had 127 million followers, making him the second most followed user on Twitter (2024) 

Twitter’s gender gap is the largest of all social platforms 

20,000 Tweets per second were posted during the world cup 

Twitter has 1+ billion downloads on Google Play Store

The Twitter app has an overall rating of 3.9 on the Play Store and 4.6 Stars on the App Store

Worldwide Twitter website visits fell from 6.9 billion in 2024 to 6.4 billion in 2024

Q2 2022 global monetizable daily active international users reached 196.3 million, the highest in platform history

Former U.S. President Barack Obama had 133 million followers, making him the most followed user on Twitter (2024)

The average Twitter user follows 405 accounts 

23% of Americans have their job title in their profile 

2,400 Tweets per day can be posted by a single user

The Twitter app is available in more than 41 languages on the App Store

Twitter users spend an average of 34.8 minutes on the platform each day 

Twitter Demographic Statistics

According to Business of Apps:

28.4% of users
are 35-44
26.6% of users
are 25-34
25.2% of users
are 18-24
12% of users
are 45+
7.8% of users
are 13-17

In the first six months ending April 2023, most of the traffic to Twitter came from the U.S. (24.98%) and Japan (15.43%)  

Men account for 62.9% of U.S. Twitter users 

In 2022, users across the globe spent 5+ hours per month on Twitter’s mobile app 

Users in Mexico spent less than 5 hours on Twitter in 2022 

Argentina users spent 8+ hours on Twitter in 2022 

In 2022, the U.S. was the largest Twitter audience with 76 million users 

Indonesia users spent 7 hours on Twitter in 2022 

iOS users in the U.S. spend an average of 1.1 hours on Twitter every week Twitter Age Demographics

Twitter Business

89% of people use Twitter to discover new products 

Half of people aged 16-24 use social networks to research brands 

76% of users have purchased something based on Twitter conversations 

Only 43% of marketers use Twitter to promote their businesses 

28% of marketers plan to use Twitter more often  

Twitter Advertising
and Revenue Statistics

In 2022, the number of monetizable daily active users grew 16.6% to 238 million users  

Ads on Twitter have the potential to reach as many as 544.5 million people 

Ads on Twitter reach 10.7% of Internet users 

Ads on Twitter reach 32% of Americans aged 13+ 

Twitter ads reach nearly three times more men than women 

Twitter’s total potential ad reach is 379.9 million 

In 2022, Twitter generated $4.4 billion in revenue 

The U.S. accounted for $2.4 billion of the $4.4 billion in revenue generated by Twitter in 2022 

Final Thoughts

Twitter, rebranded as “X” under Elon Musk, stands as a multi-purpose platform with a strong male demographic and 541 million monthly users. This platform has become a key player in digital marketing and news, with user habits varying globally.

Despite underutilized marketing potential, Twitter’s influence in real-time information and consumer behavior is significant, driving substantial revenue, particularly in the U.S. This paints Twitter as a versatile and influential platform in the digital world.