You may be familiar with Instagram influencers in the United States, but have you checked to see who’s popular Down Under lately? If you haven’t, you should!
Australia is full to brimming with Instagram influencers in every content category, from Travel and Food to Beauty and Entertainment. Adding some of them to your “Following” list will greatly enhance your timeline and give you a taste of marketing culture in Australia.
What is an Instagram Influencer?
In case you’re not aware, an Instagram influencer is someone with a large number (to the tune of tens or hundreds of thousands, or even millions) of followers on the Instagram app. They acquire so many followers by posting high-quality content in a specific niche
That niche may be cooking, cosmetics, pilates workouts, or any other kind of content you can think of. Whatever it is, it has widespread appeal that attracts loyal fans.
Because these accounts have so many followers, they are considered influential. Brands reach out to them to promote their goods and services, in the hopes that they can convert customers from the influencer’s fanbase.
By following influencers, you can keep your finger on the pulse of what’s trending in a particular content category or industry. You can also look for opportunities to partner with them on promotional advertising for your own brand or business.
Instagram in Australia vs Instagram in the United States
Although Instagram is primarily a United States-based application, and Australia’s population is small compared to that of the US, the social media platform is just as popular Down Under as it is stateside. In fact, it’s more so.
According to Napoleon Cat, 50.5% of Australia’s population users Instagram. In the US, 48.8% of the population are IG users. Furthermore, as of January 2022, Instagram is the second most popular social media platform in the whole of Australia. In the US, it ranks third in popularity.
Knowing those facts, it’s no wonder that Australia has so many amazing Instagram influencers!
Top 30 Australian Instagram Influencers
Without further ado, here are the top 30 Australian influencers on Instagram that you should start following right away, organized by content type.
Beauty & Fashion🛍️
1. Dacre Montgomery (@dacremontgomery)
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Dacre Kayd Montgomery-Harvey is an Australian actor and model. He is best known for playing Billy Hargrove in the hit Netflix original series, Stranger Things. More recently, he played a supporting role in the fictional biographical film about singer and performer Elvis Presley, Elvis (2022).
2. Lilymaymac (@lilymaymac)
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Lily Maymac is an Instagram model and social media influencer for beauty and fashion. She can frequently be seen promoting luxury brands, including Louis Vuitton, Dior, and Bulgari, in beautiful locations around Sydney.
3. Mariya Kozad (@mariya.kozad)
Mariya Kozad is an Australian fashion designer, model, and Instagram influencer. Most recently, she has been promoting a model Middle East-inspired fashion line called Yasmin Jay.
4. Chloe Morello (@chloemorello)
Chloe Morello has been a beauty vlogger and influencer since 2008. After her rise to fame, she started her own skincare brand with her manager, Ashley Villa, called Sireni. The brand is made with sustainability as well as natural beauty in mind.
5. Lauren Curtis (@lozcurtis)
Lauren Curtis is a beauty and fashion influencer. She has a line of mascara called Lounge Face, which is packaged in vegan tubing and promises volume without smudges. Curtis also has a second Instagram account where she documents the building of her and her partner’s home.
Digital Creators🧑💻
6. Zachery Dereniowski (@zdereniowski)
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Zachery Dereniowski is a social media influencer who posts videos in which he gives random strangers gifts of money, trips, or tickets to special events. His Instagram bio reads, “Kindness is cool.”
7. Shammi (@shammi_ltd)
Shammi Prasad is a famous Australian digital creator. His videos range from funny skits to pranks to highlights of his trips to exotic locations. He also offers a subscription membership called Shammi Uncut for those of his fans who want to access exclusive content and weekly giveaways of $5000.
8. Adam Milardovic (@adammilardovicc)
Adam Milardovic is famous for filming videos where he interviews people and offers them money to answer dating questions. He is also a self-styled pickup artist and an ambassador for NovaMen, Fashion Nova’s clothing line for men.
9. Sarah Magusara (@sarahmagusara)
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Sarah Magusara is a digital creator with over 17 million followers on TikTok. She posts videos of herself, her children, and clothing and lifestyle brands that she is currently promoting. She is in the process of releasing her own app, called Glow with Sarah.
10. Hannah Balanay (@thexhan)
Hannah Kaye Balanay is a viral social media creator, best known for her videos where she dances by herself or with a friend in various public locations. She currently has a collaboration with Bobbleware on a plastic bubble tea tumbler.
Entertainment🎬
11. Wengie (@wengie)
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Wendy Jie Huang is a singer, performer, YouTube star, and voice actress. She has released several singles and music videos, many of which have garnered millions of listens. She also provided the voice for the fourth Powerpuff girl in the 2016 revival of the cartoon series, The Powerpuff Girls.
12. Ozzy Man Reviews (@ozzymanreviews)
Ethan Marrell is a comedian best known for his humorous voiceover “reviews” of things such as animals, sports, and strange occurrences or phenomena. He posts his videos primarily to Instagram and YouTube. On the latter, they have been viewed millions of times (tens of millions, in some cases).
13. Liam Ferrari (@liamferrari)
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Liam Ferrari is a pop singer and dancer based in Melbourne. He releases new singles and their accompanying music videos to his YouTube channel as well as Instagram. His music video “Gone In The Morning” has gained 3.6 million views over the course of three years on YouTube.
14. Caleb Finn (@calebfinn1994)
Caleb Finn is a popular Australian entertainer, influencer, and co-host of the Internet Parents Podcast. He and his girlfriend, Soup, talk about their fame, dating, and being parents on the podcast. He’s particularly famous on TikTok, where his videos about his fashion style, stories, and life with Soup and their son regularly go viral.
15. Joshdub (@joshdubgaming)
Joshua Wanders is a gamer and rose to fame by posting videos of himself playing VR video games on his YouTube channel. He has a large following and is considered an influencer on Instagram, YouTube, TikTok, and Twitter.
Fitness Influencers🏋️♂️
16. Tammy Hembrow (@tammyhembrow)
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Tammy Hembrow is a fitness influencer, model, and mom of three. She is the founder of the Saski activewear brand and the Tammy Fit app. Women who want to improve their health and wellbeing can download this app and follow Hembrow’s fitness challenges, workout programs, and nutrition plans.
17. Kayla Itsines (@kayla_itsines)
Kayla Itsines is a personal trainer and social media fitness guru. In addition to using Instagram to promote her training sessions on a fitness app called Sweat, she also shares charming photos of her life with her family and her adventures with food.
18. Emily Skye (@emilyskyefit)
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Emily Skye is famous for her workout vlogs and for posting unfiltered photos of herself in various stages of her life and fitness to encourage her followers to get active and feel great about themselves. She has her own brand of luxury eye masks called James Cosmetics and is a partner of Women’s Best, a brand that creates sportswear and nutrition specifically for women.
19. Lauren Simpson (@laurensimpson)
Lauren Simpson is a social media influencer and bodybuilder. She is known for posting videos showing the intense workouts that help her build huge muscles for competitions. She is the owner of an activewear clothing brand for women called Rare Collective.
20. Amanda Bisk (@amandabisk)
Amanda Bisk is an exercise physiologist, fitness coach, and instructor of yoga and pilates. She is also a former Australian pole vaulter. You’ll find her feed full of workout tutorials as well as recipes for healthy, protein-packed meals and snacks.
Food Influencers🍕
21. Andy Cooks (@andyhearnden)
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Andy Cooks, or Andy Hearnden, is a chef and food influencer from New Zealand. He is famous for his tutorials on how to make tantalizing, high-end dishes that hail from all over the world. Some recipes you may watch him make include beef skewers, liquorice ice cream, and chicken curry.
22. Nagi & Dozer (@recipe_tin)
Nagi Maehashi is a cook who loves two things: food and her dog, Dozer. She shares recipes that are fast, creative, and, of course, delicious, for the busy people who still want to eat good, homemade food.
23. MyCupcakeAddiction (@mycupcakeaddiction)
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Elise Strachan of MyCupcakeAddiction is a chef who specializes in baking and decorating scrumptious and gorgeous cupcakes. She has her own podcast called Bake My Day on Spotify and a cookbook called Sweet Celebrations. She’s also the host of The Sweet Life on SBS Food and Sweet Smarts on Food Network.
24. LickYourPhone (@lickyourphone)
LickYourPhone is a marketing agency and popular food influencer account that showcases the best places to eat in Sydney, Australia. You may just want to lick your phone screen when you see the tasty-looking appetizers, entrees, desserts, and drinks on their feed.
25. Ann Reardon (@howtocookthat)
Ann Reardon of howtocookthat is a food scientist who first went viral on social media because of her incredible and professional-looking cake bakes. Today, she not only shares baking tips, but she also debunks popular food myths and trends.
Travel Influencers🚤
26. Pia Muehlenbeck (@piamuehlenbeck)
Pia Muehlenbeck is a travel social media influencer who focuses on luxury destinations and aesthetics. She is famous for her taste, her classy fashion sense, and the high quality of her photos and videos, which are shot by her husband, Kane Vato, a creative director who has won multiple awards.
27. Jessica Stein (@tuulavintage)
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Jessica Stein is a world traveler and mom who is frequently photographed outdoors, on the beach, in a garden, or having an intimate moment with her family. She also posts about lifestyle and fashion.
28. Tara Milk Tea (@taramilktea)
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Tara Whiteman is a Sydney-based travel influencer who also posts about fashion, food, and shopping during her journeys. Her fame has won her invitations to special events like the premiere for Disney’s The Little Mermaid (2023), and to promote high-end brands such as Dior.
29. Helen Janneson Bense (@helen_jannesonbense)
Helen Janneson Bense is a Finnish travel Instagram personality based in Australia. She frequently visits sparkling beaches and other watery locales, where she takes photos and advocates for the preservation and protection of nature.
30. Anniebucketlist (@anniesbucketlist)
Annie Phosavanh is a social media influencer who creates photo and video content about travel destinations, tours, and other travel-related services. On Instagram, you’ll see her visiting and staying in beautiful locations all over the world, from Mexico to Malaysia to Japan.
Frequently Asked Questions
The top Instagram influencer in Australia is actor Chris Hemsworth (Thor, The Avengers). He has 56.5 million followers. Australian influencers can earn from $100-$10,000 per Instagram post, depending on how many followers they have and how popular they are.Who is the top Instagram influencer in Australia?
How much money do Australian Instagram influencers earn?
Conclusion
Now you know the 30 best Instagram influencers to follow in Australia! Follow them now and watch your timeline come alive with colorful, diverse, and engaging content.
