Instagram is all about followers and engagement. You want to build a following, but how do you know where your account stands versus the average user?
With 2.3 billion active users, you may not realize how many followers around the world that people have on their accounts.
We’re not talking about the top Instagram accounts like Cristiano Ronaldo, with 600+ million followers or Selena Gomez, with 429 million followers. We’ll be covering “what is the average amount of followers on Instagram?” These are the followers you can expect from your friends and family.
What Is the Average Amount of Followers on Instagram?
Mention’s report, spanning 57 pages, gives us a fairly accurate picture of the amount of followers people have:
- 26.43% of users have less than 1,000 followers
- 49.94% of users have 1,000 – 10,000 followers
So, there you have it! 75% of people have less than 10,000 followers, but these figures are also a small representation of all users.
You’ll notice that many people are not going to have 1,000 followers or more because it’s not their intent. Average users post about their friends and family, dinner, kids and school. Many accounts have 300 – 800 followers, but add in a few people with 10,000 followers, and the average rises.
Without Instagram reporting the actual stats, our best assumption is that most accounts have around 1,000 followers or less and a few accounts have 10,000.
What’s the Average Instagram Follower Count in the US? 🇺🇸
The US, or more accurately, all of North America, has between 1,000 and 10,000 followers: 54.58%.
What’s the Average Instagram Follower Count in the UK? 🇬🇧
United Kingdom users also have between 1k and 10k followers as the highest follower count averages, accounting for 53.62%.
What’s the Average Instagram Follower Count in the Canada? 🇨🇦
Canada, not included in the above study, was found to have an average of 200 followers, but it is noted that this figure includes private accounts.
If you have a private account and no one can see your posts, you’ll have fewer followers than someone with an account that:
- Is public
- Comments on posts often
- Engages with others
But follower counts don’t matter unless you want to build a brand or following online. If you do want to become a personal brand and really have people engage with you, it’s up to you to be engaging and posting often.
We know how influencers are able to garner large followings online, and we’re going to share the simple techniques that work well if you apply them.
4 Tips to Increase Your Followers on Instagram
Growing your Instagram account requires a mix of doing all of the right things together, for long enough, for people to begin noticing. You can do small, strategic things today to start increasing your followers:
1. Make Your Profile Public
If you want to get more followers, make your profile public. You’ll see some accounts with a lot of followers that are private, but these people did have a public account at some point. You can easily make your profile public by following these steps:
Make sure that the slider is not turned on to make your account private. Now, anyone will be able to view your account and your posts. People rarely follow private accounts if they don’t know what type of content they post, and now you just opened the account to the billions of people who use the app.
2. Post Consistently
Posting often is an art and it takes a lot of work. People quickly abandon Instagram because they don’t have followers, but they’re also not posting enough. We have a great guide on how often you should post on Instagram, and what we’ve found is:
- 2 – 3 posts per week on your main feed is great
- 2 Instagram Stories per day is ideal
Once you start getting a following, you’ll want to post 2 – 4 Reels each week and maybe a carousel.
If you post consistently, it means that you have more content for people to find your account. Be sure to add hashtags and descriptions to your posts to help them become more searchable.
3. Fill Out Your Bio
It may seem like a simple and obvious thing, but if you want to increase your follower count, you need to make sure that you fill out your bio.
Your Instagram bio introduces you and your content to other users. It’s an opportunity to tell people what you’re all about.
Typically, people view the profiles of users before they start following them. If your bio is incomplete or not optimized properly, people may decide not to follow you.
4. Grab 50 FREE Followers
We are known for offering authentic, real followers to users. A lot of influencers use our service to gain traction on their accounts, and we also offer 50 free followers that anyone can snag. You can request your followers by clicking here.
We’ll begin delivering your followers immediately. We find that when an account has more followers, people are more inclined to follow it.
Followers are seen as a form of social trust.
Once you have followers, you’ll also need to worry about engagement. If you don’t have engagement, it means that you’re doing a few key things wrong that people aren’t appreciating.
7 Things to Do If You Have Followers BUT No Engagement
Having followers doesn’t automatically translate to engagement on Instagram. You can have a million followers, but if you only get a few likes and comments on your content, does that matter? The goal is to boost engagement.
Boosting your engagement will also help you increase your audience even more and surpass the average number of followers people have on Instagram.
Here are seven things you can do to kickstart your engagement.
The average Instagram user only has a few hundred to just over a thousand followers. If you have 1500 or 2,000 followers or more, congratulations – you’re above-average and on your way to influencer status.
If you want to boost your followers and engagement, use our guide above. With patience and persistence, you’ll watch your followers grow.