Facebook analytics tools help you understand what’s going on with your Facebook account in terms of reach, engagement and more. They can be a valuable growth tool for any Facebook user, whether you’re a brand or influencer.
Meta (owner of Facebook) closed their official Facebook Analytics tool in 2021, but there are many third-party tools available that will give you insights into your account.
Which tools work best? We’re going to share our top picks and the benefits of using analytics for your Facebook account.
What Are Facebook Analytics Tools?
Facebook analytics tools are third-party programs that collect and report performance data from your account.
While every tool is unique, most will allow you to track your:
- Likes
- Click-throughs
- Engagement
- Views
- Comments
- Reactions
You can also see information on who is following your account and seeing your posts. You can view important information about your audience, including:
- Demographics
- Times when your fans are most active
- Where your audience is located
The more you know about your audience and the people interacting with your posts, the easier it will be to create content that your followers and fans love. Analytics is the only practical way to see what’s working and not working for your account.
Many Facebook users use analytics to gauge the performance of individual posts or get an overview of the general activity on their pages.
Facebook’s native analytics tool may no longer be available, but there are many third-party tools that you can use to measure your account’s performance.
8 Facebook Analytics Tools to Use in 2024
Big data helps Fortune 500 companies and big businesses build their brands and followings on Facebook faster. Data opens the door to:
- Faster account growth
- Engagement
- Sales
But it’s not easy to manage all of your accounts with the basic data that’s provided to you on Facebook.
We aim to change that.
You deserve to be on an even playing field with your competitors. The tools below will unlock analytics for Facebook that allow you to make smarter decisions when posting and trying to grow your account.
1. HootSuite
HootSuite is much more than just a Facebook analytics tool – it works for a ton of platforms. Over 200,000 brands use the platform because it allows you to:
- Improve engagement
- Boost ROI
- Schedule your posts
But it’s the analytics tools that we really want to focus on in this article. First, you can try the platform for free for 30 days, but you will pay:
- $99/mo as a professional
- $249/mo as a team (3 users)
Enterprises can sign up for a custom subscription, but you need to reach out to the sales team to get started with this type of package. You can use Hootsuite to schedule across multiple profiles and platforms, and you can perform content curation and campaign management, too.
Even messaging is involved, so it’s a robust platform.
In terms of analytics, this is where Hootsuite becomes extremely powerful because it allows you to do quite a lot:
- Create custom reports
- View post performance
- Monitor performance goals
- Set Facebook-specific benchmarks
One of the main benefits of Hootsuite is the ability to customize the dashboard to display crucial account growth information the moment that you log into the account.
2. Meta Business Suite
Meta, owner of Facebook, offers their own Business Suite, which leverages APIs and data that are often closed off to third-party developers. You can manage your entire advertising and marketing activities on FB from the Business Suite.
Key features include:
- Post on Instagram and Facebook without needing to switch accounts
- Schedule posts (likely without the engagement penalty)
- Manage your inbox
- Run ads
- Track insights and trends
- Much more
Insights and trends are where the analytics data that you want is located, and Facebook will allow you to view information on your reach trends, business profile performance, ad performance across platforms, organic and boosted reach data and more.
You can even monitor data on content engagement to learn what your audience likes and doesn’t like.
And you’ll also gain insights into the demographics and geographics of the people who go to your Facebook.
If you want to have more control of your business across Meta’s Instagram and Facebook platforms, you’ll want to give this tool a try. Meta offers both desktop and mobile apps for Business Suite.
And the best part? You can get started with Business Suite for FREE.
3. AgoraPulse
AgoraPulse is one of the rare tools that offers a 30-day free trial without requiring you to hand over your credit card information. Over 31,000 social media managers rely on the platform, so it’s a tool that is growing and still has a development team that really listens to its users.
You can use one easy solution to manage your social media campaigns, with features for:
- Unified social inboxes, which put all of your messages and comments in one place to easily read them and reply.
- Publish using intuitive features, such as collaborating with others across departments to make posts or schedule them out.
- Social listening tools to keep a pulse on the industry and what people are saying about you and your competitors.
- Insightful analytics, which is really what we want to focus on.
Social media reporting is where the analytics become very powerful. You’ll gain access to data that will allow you to detect what type of content performs best on Facebook and where the content is a hit.
You’ll even gain insights into the best times to post based on your audience.
Over time, you’ll want to track your trends and team performance. Social content moves fast, and with the help of behavior data, you’ll be able to take fast action to adapt your content to industry trends.
You can even segment your paid and organic reach on Facebook, which is something very few tools offer.
AgoraPulse starts at just $49 a month, so it’s still one of the more affordable tools on the market.
4. Vaizle
Vaizle is the one platform that is truly centered around just analytics, and you’ll be blown away by the depth of data that is available. Charts and graphics make it easy to make sense of data across virtually every social platform you can imagine, including Facebook.
You can gain a bird’s eye view of all of your marketing initiatives, including:
- Performance marketing
- Competitor analysis
- Social media analytics
Prompt, accurate and efficient data is available, allowing you to trend daily analysis, monthly and even timeline analysis. Actionable insights allow you to better understand how your Facebook Posts are performing, what content works best, and which fails to perform to expectations and also how your Facebook Ads are working out.
Reporting is in-depth, with the opportunity to create some of the most feature- and data-rich reports in the industry.
And you can get started on the platform for as little as $14/mo.
You can even create multiple live dashboards to track how your Facebook campaigns are performing. If you want Facebook analytics tools to make data-backed decisions for your business, you’ll want to leverage the power of Vaizle.
5. SocialPilot
SocialPilot tries to do everything for social media, including offering seamless collaboration, powerful publishing tools and insightful analytics. Rated in the top 5 best social media management tools in the world by Forbes, there’s a lot to like about SocialPilot.
You can start a free trial, and with the intuitive interface, there’s barely any learning curve to get started.
And you have 360-degree views of your social media reporting, with in-depth:
- Reporting tools
- Analytics for each social platform
- Client-specific analytics
A user-friendly, feature-rich analytics and reports dashboard is available, and you can even download the reports to send them to clients or use them internally. You’ll be able to access:
- Multi-channel analytics that show page or post data
- Analytic reports that you can combine into one report
- White label report options
Detailed reporting for posts will allow you and your team to gain insights into what types of posts work best for your audience and which underperform. The ability to combine reports into one insightful report is one of the most powerful features of SocialPilot.
Pricing starts at just $25.50 per month.
6. Iconosquare
Iconsquare has a two-week free trial that allows you to test-drive the platform and see if it’s worth it for your Facebook needs. You’ll find that analytics is one of this tool’s main selling points because they aim to provide one of the most robust sets of data available.
Custom dashboards are easy to create and take minutes to setup. You’ll be able to view data relating to:
- Engagement insights
- Community insights
With the help of Iconsquare, it’s simple to view which posts perform best and which communities are most engaged. You can easily see your growth over time and track marketing campaigns to see where you received the most new growth on Facebook.
On top of the in-depth insights and custom data tracking, you’ll also enjoy:
- Posting tools that allow you to plan out your social media strategy and set it on autopilot.
- Mention and listening tools, to stay in the loop and know when your audience is talking about you.
- Collaboration tools to bring multiple social media managers together to help you run your campaign.
Iconsquare starts at $49 per month with one-year of data retention that you can use to analyze your account’s growth over time.
7. Sotrender
Sotrender is designed to help brands build their social media presence, and while you can use this tool for all social media platforms, it excels on Facebook. A traditional free trial is offered, and it will give you access to:
- Benchmarking tools to gain insights into how your Facebook strategy compares to your competitors.
- Influencer analysis information to see how cooperating with influencers helps you grow your Facebook.
- Profile analysis to see an overview of how your social media effectiveness has changed over time.
- Social media reporting tools that you can use to run reports on any social media channel you operate.
You can leverage Facebook-specific tools, such as KPI reporting, to be able to see Facebook insights. Tracking your data systematically with graphs and charts takes just seconds. If you run campaigns for clients, you can easily export this data and send it to them with graphically rich reports.
Pricing starts at $59 per month, but data retention is limited to just 120 days on this plan.
If you want one- or three-years’ worth of data retention, you will need to upgrade to one of the higher tiers.
8. Keyhole
Keyhole is a social media analytics tool for Facebook and other social platforms. The platform is trusted by some of the top brands around the world, including L’Oreal, Google, Spotify, Mashable and more.
The platform provides valuable insights into how your Facebook Page is performing and even provides recommendations on how to optimize your page even further.
With Keyhole, you can:
- Compare your account’s performance against your competitor’s Pages
- Use Quick Trends to look at competitor performance dating as far back as 6 months
- Measure engagement
- See when your followers are most active
Keyhole can also be used for hashtag tracking and analytics, brand monitoring, influence marketing, market research, campaign monitoring and more.
If you have multiple social accounts in addition to Facebook, Keyhole can help you keep track of each one and view insightful data along the way.
What’s the Benefit of Using Facebook Analytics?
There are many advantages to using Facebook analytics. If you’re not already using an analytics tool, it’s time to start. Here’s why:
1. You Can Analyze Your Competitors
Facebook analytics tools can help you measure your Page’s performance against the competition. With these tools, you can conduct a competitor analysis to understand what they’re doing right and what they’re doing wrong so that you can fill that need. You can leverage this data to improve your own Page’s performance and engagement.
We recommend gathering key metrics data on your competitors and seeing how your own Page measures up.
2. Track Your Facebook Page’s Performance
The biggest advantage of using analytics tools is that you can track your Page’s performance by looking at key engagement metrics, such as:
- Likes, including daily new likes, lifetime likes and even unlikes. With this data, you can get a better idea of what types of posts and content your audience likes.
- Page reach, including the number of people who saw and/or interacted with your posts – good and bad. Along with positive interactions, you can also see who hides your posts or reports them as offensive content.
- Page engagement, including the number of people who clicked on your post or created a story about it.
- Video data, including who interacted with your videos, view lengths, total view count and more. This data will help you understand whether your video content is working for your audience.
3. Gauge Individual Post Performance
Along with being able to view metrics for your main Facebook Page, you can also view analytics for individual posts, including:
- Reach – impressions, consumption, video views and more.
- Engagement – reactions, comments, likes, shares and even negative reactions.
Understanding the performance of individual posts will allow you to know what’s working and not working for your Facebook strategy. Maybe certain hashtags helped expand your reach and engagement, or shorter videos work better for your audience.
You can only get these insights from analytics tools.
4. Adjust and Improve Your Facebook Strategy
Facebook analytics tools can help you adjust and improve your Facebook strategy. You may find that the current keywords you’re targeting aren’t really working for your Page because impressions and comments have declined. Without an analytics tool, you would have never known that your strategy wasn’t delivering the results you wanted.
Social media marketing is constantly evolving, and you must evolve along with it. The data you get from your analytics tools will help you track your progress and make adjustments as your audience’s behaviors and preferences change.
Summary
Facebook analytics tools are a valuable addition to your social media marketing toolbox. No matter what your goals for your Page are, you can use the data from your analytics tools to adjust and track your strategies. Use the tools on our list to start measuring the progress of your Facebook Page and growing your reach.
