YouTube is always a work in progress. Creators need to continue producing great content that audiences want to see, and you’ll have a lot of plateaus that you hit along the way. Growth is not guaranteed, but we’re going to share a blueprint on how to get 100k subscribers on YouTube.
And if you follow our guide, you’ll find:
- Advanced tips to grow your channel
- Tried-and-true growth methods
- Ways to overcome periods of slow growth
If you want more basic tips, we do have a few guides that may interest you:
We’re going to cover strategies that you can begin using on channels of all sizes, but these points are geared toward long-term growth. You’ll learn about brand building, building relationships with your audience and more.
7 Tips To Get 100k Subscribers on YouTube
What can you do today to begin building a channel on YouTube that’s worthy of getting 100k subscribers?
Let’s start with one tactic that influencers use all the time for a quick subscriber boost.
1. Buy Subscribers
We’ve served over 1.5 million creators, and one thing that we know for sure is that a lot more people buy subscribers than you realize. Some of the world’s most well-known influencers purchase subs.
But you do need to be cautious of a few things:
- Research the provider to ensure that they’re 100% legitimate
- Eliminate any services that offer fake subs or bots
- Rapid delivery, we’re talking an unnatural number of subscribers in a very short amount of time, may do more harm than good
At Viralyft, we offer two subscriber tiers, both with high-end accounts from real users. Even a small surge of 500 to 1,000 new subs can help your channel start to experience steady growth.
Click here to learn more about our YouTube subscriber service and why millions of people use it.
2. Build Your Channel’s Brand
If you want to have a channel with 100k subscribers, guess what? You’re creating a business or personal brand. Creators often don’t start with branding in mind, and it’s something that hurts their growth.
But where do you even begin, right?
- Channel Icon and Graphics: Your channel icon should be 800 x 800 px, but it is scaled down drastically. Create a professional icon or logo that fits well with your niche. You’ll want to perform your due diligence to see what others in your niche are doing and find a style you like. You’ll use this icon across all social media platforms to create a sense of cohesion. And you’ll want to do the same with all graphics on your channel.
- Description: What is the purpose of your channel? You need to find a way to put the purpose into words that are enticing and will encourage people to watch. A few things to think about when writing your description are: What do you have to offer that is different than others? What value should you mention? What problems can you help people overcome? Add these and some keywords into your description so that more people who see your channel will subscribe.
- Tags in Your Metadata: Relevant tags in your metadata can also help you grow a channel. You’ll want to optimize your meta data with niche-relevant tags.
- Cohesion Across Social Profiles: Brands are consistent across all channels; you need to be consistent, too. A few ways to be consistent are with your graphics, descriptions and the way that you present yourself. The goal? You want people who land on your Instagram to recognize your profile immediately because they’ve been on your YouTube channel before.
Branding is a lot of tedious work at first, and you can even hire someone to help you with this aspect of your business. But the good thing is that your work on initial branding will work across multiple platforms and shouldn’t need to be updated in the near future.
3. Create Awesome Content
You create awesome content, or do you? We’ve seen many creators who focus on quantity instead of quality, and they still reach 50k or 100k subscribers. You’ll find that as your channel grows, the demand for awesome content will also increase.
Few people know how to create awesome content that people want to see, but it’s easier than you think:
- Personality: You must let your personality shine. Be you. Be unique. If you get in front of the camera and are being someone else, you’ll enjoy creating your content a lot less.
- Create Value: Why should someone subscribe to your channel? What is the value that you’re offering? When creating your list of content ideas, consider why someone may watch the video and what they really want out of it.
Storytelling will also play a role in your success. If you learn how to create a narrative for your story and really get into the mind of your audience, you’ll create a loyal subscriber base that is willing to view every new video that you post.
4. Build a Relationship with Your Audience
It goes without saying that you should be building a relationship with your audience. If you focus on building connections with your viewers, they’ll be more likely to subscribe.
How can you build strong relationships with your audience?
- Interact with their content.
- Host livestreams regularly to have conversations in real-time.
- Speak to your audience directly when you film videos.
Make it a point to connect with your viewers, and they will reward you with subscribing to your channel.
5. Try Tentpoles
A tentpole is, essentially, a seasonal or current event that you can focus your content on. For example, holidays like Christmas or Valentine’s Day are two events that everyone knows about, is talking about and is also searching for content about.
Creating videos that tie into tentpole events can help your content get discovered by more people because they’re searching for things related to these events.
It’s similar to the idea of hopping on trends.
And you can use this idea with more than just holidays. You can use it for the release of new films or other big events that everyone is talking about right now.
6. Double Down on Your Posting
If you have the time and ability, try doubling down on your posting. The more you post, the more opportunities there will be for new people to find your content and subscribe.
But there’s just one caveat here:
- You have to make sure that you’re creating quality content.
Don’t just post content for the sake of posting more often. Each video you post should be high-quality.
We recommend creating a content plan and writing scripts for each video you want to create. Having a plan for your videos will make all the difference in the quality and really elevate your YouTube game.
7. Script Your Videos the RIGHT Way
Are you scripting your videos? If not, it’s time to start. Scripted videos tend to be more professional and get more views than videos that are filmed on the fly. Of course, if you’re doing vlogs or livestreaming, you can ignore this advice.
But for everyone else, make sure that you’re scripting your videos.
Your scripting structure should be broken down into two sections:
- Audio, which includes voiceovers, the things you’ll say on camera, sound effects, and music.
- Visual, which includes your on-camera presentation, transitions, B-roll, graphics and titles.
When planning your videos and script, make sure that you cover a few important things:
- What viewers can expect from your video. What is the takeaway? What is the goal or story?
- A call to action (CTA) to either check out your other content, buy merch or schedule an appointment with you. Your CTA should be relevant to you and your channel.
- Who you are – even if this is your 1000th video, some of your viewers will be only seeing your content for the first time.
Scripting your videos can help keep your viewers engaged and encourage them to subscribe to your channel to see more great content.
Frequently Asked Questions
How Much Do YouTubers with 100k Subscribers Make?
Most YouTubers will tell you that the more subscribers you have, the more money you’ll make. But it’s important to remember that views are what really matter when it comes to getting paid.
Some YouTubers make upwards of $50K per month with their channels, and others make significantly less. Check out our guide on YouTube salaries for people with 100K subs, where we share real earnings.
What Happens When You Get 100k Subscribers?
When you hit the 100k-subscriber mark, a few things will happen:
- You’ll receive the Silver Creator Award.
- You’ll surely start making a lot more money with your channel.
YouTube will review your channel before giving you the creator award. If you’re eligible, you will receive a message from YouTube to let you know.
How Many YouTubers Have 100k Subs?
Of the more than 51 million YouTube channels out there, only 306,000 have more than 100,000 subscribers. That’s a very small percentage of channels that reach this milestone. That’s why we recommend buying subscribers because it’s really difficult to hit this subscriber count organically.
