Gone are the days of meticulously curated squares and a flurry of filters! Instagram has undergone a dazzling evolution, ushering in a new era of dynamic creativity with its game-changing feature: reels.
Instagram reels have become a powerful tool for content creators and businesses alike, as their captivating format is incredibly effective in grabbing users’ attention and keeping them engaged.
With the ever-increasing competition for online visibility, leveraging the potential of Instagram reels is not just a wise choice but an essential strategic move. That is why knowing how to make a reel on Instagram is more than necessary in 2023.
What Are Instagram Reels?
Instagram reels are short video clips displayed vertically, featuring an aspect ratio ranging from 1.91:1 to 9:16. They come complete with audio, music, and countless other creative features.
If recorded in the app, reels can be up to 90 seconds long, although the default length for reels created through the app’s camera is 15 seconds. They are scrollable and are found under their own category on Instagram, which further shows their importance on the platform.
How To Make an Instagram Reel
Due to their impact, you want to curate a reel to perfection, which means having the skills to utilize almost every tool Instagram offers. And for that, you’ve come to the right place.
This article is your ultimate step-by-step guide on how to make Instagram reels to impress. From the initial idea to adding effects, we’ll walk you through every aspect of creating a reel that leaves a lasting impression on your audience.
1. Set a Strategy
Before pressing that Record button, laying down a solid concept is key. It means you should explore the “whats” and “hows” of the reel you want to post. First, think of what makes the most sense to your profile. Will this reel tie in with the rest of your content? If yes, how? Know that cohesion is important.
Next, think of your audience. What are their preferences? What is the probability they will engage with this reel? It is always a good idea to know what will get them instantly hooked.
Finally, plan your content carefully. Is the message coming across? Is the reel visually correct? A well-rounded idea for a reel will get you more engagement. Take the time to brainstorm, sketch out your vision, and let your creativity flow before capturing that perfect moment.
2. Create Instagram Reel
Now that you have compiled all your ideas into one, it is time to hit Record. Instagram offers its users a number of ways to create reels, and we’re here to walk you through each step of the process.
- Using the Reels Tab
Once you open the Instagram app, head to the bottom right corner of the toolbar, right next to your profile icon, and you’ll spot the Reels tab. Simply give it a tap, then navigate to the upper right corner, where you’ll find the camera icon–click on it, and you’re ready to roll!
- From Your Instagram Home Screen
To make an Instagram reel from your home screen, press the “+” icon at the bottom of the screen. Tap Reel from the bottom right bar.
- From the Instagram Stories Camera
Begin by swiping left from the Instagram home screen to access the camera for your story. Then, from the menu at the bottom, choose “Reel”.
- From Your Instagram Profile
You can also post a reel through your profile page on Instagram. Click on your profile and find the “+” sign in the upper right corner. Give it a click, then select “Reel” from the list of options that appear.
3. Edit Instagram Reel
Instagram offers a number of tools for you to bring your content to life and reach a broader audience. Put your creative hat on, and here is how to edit reels the best way in 2023.
You can add:
- Audio: Choose your favorite from the variety of sounds available in Instagram’s music library.
- Effects: Turn your reel into a visual masterpiece by searching from the gallery of Instagram’s countless effects.
- Stickers: Your Instagram reel will bloom if you add attention-grabbing stickers.
- Text: Enhance your visual appeal by incorporating informative and engaging text into your reel.
- Layout: Instagram allows you to split your screen into multiple grid options or use a dual-camera approach.
All of these tools – and more – can be found on the left side of your screen. Additionally, if you wish to add external links from the camera roll, you can do so by tapping the “+” icon in the bottom left corner. Don’t be afraid to experiment!
4. Share Instagram Reel
Now, you can share your creation with your audience. But before doing so, take a moment to add those personal touches. Make sure to select an eye-catching cover and preview the reel to ensure it’s just right.
After, you can choose to instantly share the reel, save it as a draft awaiting its perfect moment, or schedule it for later. The share and save draft buttons are visible at the bottom of your screen. To schedule the reel, click on “Advanced settings” > Schedule.
Tips for Creating the Best Reels
When it comes to crafting content for Instagram, specifically Reels, there are certain insider tips and tricks that can make a world of difference in creating a standout reel and boosting viewership.
Below, we’ll offer you insight through 5 tips that will empower you to create top-notch reels that captivate your audience and maximize your reach on the platform.
1. Have a Clear Goal
Defining your purpose is the cornerstone of a successful Instagram reel. Whether you intend to promote a product, tell a story, or share some tips with the audience, clearly stating what you wish to say is crucial.
The key is to balance spontaneity and a well-structured reel so your content resonates with your audience but is still you.
2. Follow Trends
Keeping up with the trends is paramount. Considering the dynamic nature of social media, aligning your reel with trending topics, challenges, and popular music will increase the visibility and discoverability of your reel.
Ask yourself, what are people talking about currently? This approach will help position your content right in the heart of ongoing conversations.
3. Invest in Quality
In the world of social media, quality matters. For viewers to engage with your reel, the content must be exciting to watch. Therefore, try getting the audio right and the camera angles sharp.
By doing so, you come across as more professional, make a strong first impression, and hook viewers within seconds. It’s a win-win situation.
4. Keep It Short
In today’s age, the attention span amongst social media users is short. So, it’s important you make sure your Instagram reel does not exceed the ideal length, as well as pay close attention to the first 3 seconds because they act as a make-or-break moment.
Utilize attention-grabbing techniques such as captivating visuals, intriguing questions, or exciting announcements to hook your audience from the get-go.
5. Pick an Engaging Thumbnail
A thumbnail is the cover image of your Instagram reel. Depending on the thumbnail, viewers will either decide to watch your reel or keep scrolling. So, choose a cover that packs a punch, evoking curiosity and appealing to the visual senses.
A captivating thumbnail not only attracts viewers but also sets the tone for the content they’re about to experience, building a sense of anticipation and excitement.
Frequently Asked Questions
Can You Post Reels from the Desktop?
It is possible to post reels from your PC or Mac; however, the web version limits some of the options that the Instagram app offers. You won't be able to choose from IG's audio library nor add stickers or text to your reel.
How Long Can a Reel Be?
When recorded in the Instagram app, a reel can be up to 90 seconds long.
Who Can See My Instagram Reel?
For private accounts, only your followers can see your reel. However, if your account is public, then anyone will be able to see, share, and even record another reel using your original audio.
What Not to do When Posting Reels?
When posting reels, it is important to keep it under 90 seconds while making sure your content doesn't go against Instagram Community Guidelines. We also recommend you do not overwhelm your audience with loads of text and do not post a reel in low-quality.
Can I Create a Draft of My Reel and Save it for Later?
Yes, you can. After crafting your reel, Instagram will show you the "save draft" button. Go ahead and click that, then post your reel whenever you see fit.
Why Can't I Find Reels on my Instagram?
There are two main reasons why reels might be hidden in your account. Either you're using a dated version of Instagram, or reels have been made unavailable in your region.
Now that we have taught you how to make a reel on Instagram, how to edit reels, and how to post them, as well as the best tips for the best reels, it is time you create your own.
Start experimenting now, and watch your engagement rate skyrocket in numbers. Don’t miss the chance to benefit just like the rest of the creators on the platform. Keep it reel!