Wouldn’t it be nice to earn money on TikTok? What if we told you that people are earning tons of money from the platform? We’re going to provide you with a blueprint to monetize your account and make real money from your followers.
Can you earn from TikTok without any followers?
Yes and no.
If you sell merch or use affiliate links, you can make money without many followers. Someone needs to view your content and take action. But if you want to make money from TikTok directly, you need to meet quite a few requirements.
What are they?
TikTok Monetization Requirements
TikTok’s Creator Fund is no longer an option for anyone who is trying to monetize their account. You’ll need to sign up for the Creativity Program, which is available in the following countries:
If you’re outside of these countries, you’ll want to keep checking the News Room to learn if or when your country will be added to the list. The Creativity Program is in beta, so it’s available in a very limited number of countries.
TikTok Series Requirements
TikTok does offer Series, which is another monetization feature with much lower requirements, including:
- 3+ posts in the last 30 days
- 1,000+ views in the last 30 days
- 30+ day-old account
- 18 years old or older
Series allows you to charge $0.99 – $189.99 for your Series, which can be up to 80 videos, each up to 20 minutes long. You can sell your videos directly to followers.
Your account must be within one of the available countries to join monetization programs. Influencers are responsible for handling their own taxes. Why? You’re considered an independent contractor when earning money on social media.
Independent contractors are 100% responsible for their own taxes. If you don’t want to be hit with a major tax burden, set aside 25% of your money for taxes. You can itemize your tax deductions, which means you’ll want to keep receipts for:
- Business expenses💰
Working with an accountant in your country will allow you to stay tax-compliant and help you find ways to reduce your tax burden.
But what if we told you there were other ways to make money on TikTok?
15 Ways To Make Money on TikTok
TikTok’s monetization tools aren’t the only way that you can earn money on the platform – although it’s a nice income stream. You can earn money using one of these monetization methods:
1. Live Gifts🎁
Can you make money on TikTok for going live? Absolutely. LIVE Gifting is a way for your viewers to reward you for your stream. Anyone who is 18+ (19 in South Korea) can purchase coins from their profile and send them to you. You can also collect diamonds, which you can then request TikTok to redeem.
Every gift has a different value since they follow exchange rates.
The price of these digital goods is subject to:
- Exchange rate
If you’re running a Livestream, you can boost your chances of earning more by:
- Setting a LIVE goal
- Ask people to send coins if they like the stream
Viewers love helping creators make money for their hard work and effort on LIVE.
2. Brand Partnerships🤝
Brand partnerships are the best of the best ways to make money on TikTok. You might have offers for a partnership because a marketing manager saw your post and they believe your audience is the perfect fit for their product or service.
You’ll be able to:
- Negotiate partnerships
- Pick and choose partnerships
- Control the terms of your partnership
How to Find Brand Partnership Opportunities on TikTok
Brand opportunities can be sought directly by contacting brands that you feel vibe with your audience. You’ll need to reach out to them via email or social media and introduce yourself. However, you should also join the Creator Marketplace.
Advertisers have a difficult time finding creators and influencers who are the ideal fit for their campaigns.
The Creator Marketplace is an easy way for creators to get found, but you’ll need to apply, and the requirements are said to be intense to meet. You can read more on TikTok.
You may negotiate a single sponsored post via a partnership or a long-term collaboration.
3. Affiliate Marketing🔗
Affiliate marketing is a great way to make money online, and some creators are making money on TikTok with very few followers. You can join TikTok Shop and sign up as a creator to:
- Connect with brands
- Promote their products
- Receive a commission for each sale you make
You can recommend the products in livestreams or videos, but affiliate marketing goes well beyond the Shop.
Affiliate marketing works like this:
- You sign up to become an affiliate
- You make a post promoting the product
- Someone uses your code or clicks on your affiliate link
- You make money when a purchase is completed
You’ll need to join an affiliate network (if you don’t use the Shop) or join a program directly. A few of the top networks for TikTok traffic are:
If you make a video promoting a product that you’ll be paid for, you need to disclose this relationship to your audience. You can simply say, “If you buy this product, I will earn a commission on it.”
Choose to promote products that resonate with your audience.
4. Merchandise Sales🛍️
Creators can leverage TikTok Shop and the merchandise discovery algorithm that promotes merchandise that is:
The discovery engine enables creators and brands to showcase their products right in the app with shop pages, videos and LIVE shopping.
TikTok shopping has near global availability, although it initially rolled out in select countries. You can choose from multiple payment options, such as PayPal or Zelle.
If you want to go a step further, you can also sell your own merch, which is where you can make a lot of money.
5. TikTok Ads Platform
TikTok Ads cost money – but you can also push your own products.
If you don’t want to sell a product or service, you can also use ads to boost your following, which can help you increase your earnings in the future, too.
6. TikTok Pulse
TikTok Pulse is an option for the top creators on the platform, so you’ll need to have an immense following and create top-tier content to gain access to this platform. If your content is within the top 4% on the platform, TikTok will pay you 50% of ad revenue seen next to your content.
If ads are placed next to your videos and you’re accepted into Pulse, you can earn money. How much? It depends on the ads shown, views and your overall reach. Reddit users had a great conversation on earnings from TikTok Pulse that you can read here.
7. Sponsored Hashtag Challenges
Branded hashtag challenges (HTC) create a full-funnel and are known for their crazy levels of engagement. Brands create a video, creators recreate the video or engage in the challenge, and you might earn:
- Other rewards
Brands work with TikTok to create their own guidelines for creators to follow. As a creator, you need to create and share videos that adhere to the challenge’s requirements. Every challenge has its own terms that you’ll agree to beforehand that outline how you’ll be compensated.
8. Refer Your friends
TikTok wants to create a thriving community, and one way to reach this goal is to reward creators who refer their friends. Global availability for the program means that worldwide people can join, but you’ll need to meet the age requirements:
- 19+ in Korea
- 20+ in Japan
- 21+ in Egypt
- 18+ everywhere else
Rewards vary by country, so it’s not a 100% sure-fire method of how to make money on TikTok in certain countries. You’ll receive your reward when the person you refer:
- Downloads the app
- Enters the referral code by clicking the icon beside their profile name
You can also send your friend a direct referral link to make it even easier to earn rewards. Open the app, go to Profile > hamburger icon > Settings and Privacy. From here, tap Balance to view your rewards balance.
9. Sell Shoutouts
Do you have a decent-sized following? You can sell shoutouts and earn great money in the process. Shoutouts can be sold directly or through platforms like Collabstr or Shoutcart. You’re selling a post for someone else and promoting their:
How do you set your shoutout pricing? It’s all about engagement. Some creators with 100K followers charge $350 – $850 for a shoutout and others far less. You’ll need to consider your engagement rate and industry.
10. Create Niche Accounts and Sell Them
Are you a creator who finds it easy to make new niche accounts? Some creators have cracked the code to gaining a following fast – leverage this talent. You can:
- Start a new niche account
- Organically grow your following to 10k
- Sell the account
Selling your account and how much you’ll earn depends on the niche, likes and follower count.
Niche accounts with real followers and engagement sell very well.
If you have a faceless account, it may be even more valuable because the buyer can simply step in your shoes and begin running the account without the risk of losing followers.
11. Promote Your Services or Products📢
Another way to earn money on TikTok is by promoting your own products or services. Influencers are in a unique position because they already have an engaged audience, which makes it much easier to successfully launch products and services.
In fact, you can now even sell products directly on TikTok through:
- LIVE shopping
- Shoppable videos
- Shop pages
If you don’t have your own products, you can promote items that are featured directly on the TikTok Shop Product Marketplace to start earning money.
TikTok handles the payment processing and logistics, making it a stress-free way to sell products through social media.
12. Fan Subscriptions Platforms
Many TikTokers earn money through fan subscription platforms, like:
- Buy Me a Coffee
With a subscription platform, followers can support TikTokers directly by paying a monthly fee. Typically, they get something in return for their support, such as access to exclusive content, shoutouts and other perks.
13. Long-Term Brand Ambassadorships
Ambassadorships are different from sponsorships. Typically, brand ambassadors aren’t paid directly for promoting a product or brand. Rather, they earn commissions or gifts for helping build brand awareness and generating buzz for a business.
14. TikTok Account Management👨💻
TikTok account managers post content for their clients, respond to comments, engage with followers and handle other TikTok-related tasks.
Many TikTok account managers work for agencies, but those who operate independently typically find clients on social media, freelancer platforms or their network of contacts.
These tools help managers keep on top of their clients’ accounts and continue growing their TikTok presence.
15. Become a TikTok Coach
Have you mastered the art of growing a following on TikTok and getting crazy views and engagement? You can earn a living as a TikTok coach.
TikTok coaches are sometimes called consultants, and they know everything there is to know about the social platform.
You don’t need any special tools or even any training to become a coach. You just need to be able to demonstrate results. Your own TikTok account can be proof enough that you know what you’re doing and can help other Tiktokers grow their accounts.
Coaches may work with businesses, other influencers or freelancers who want to build their brand and following on TikTok.
A report from Business Insider also revealed that TikTok is quietly paying a group of creator coaches to help grow the platform’s livestreams.
Factors Affecting TikTok Earnings
There are so many ways to generate income on TikTok, but some influencers earn more than others. Why? Apart from your follower count, there are some other factors that will influence your earnings, including:
How Much Can a TikToker Earn?
You know which factors affect your earnings on TikTok, but how much can you really earn? A lot if you have a following and a high engagement rate.
In fact, research from Epidemic Sound found that TikTok is the top income-generating platform for creators.
For sponsored posts, the earning potential depends on your engagement rate and your follower count. But on average, here’s how much different influencers can earn on TikTok.
Top TikTokers with the Highest Earnings
How To Increase My Income as a Beginner
Want to increase your TikTok income as a beginner? Follow the tips below.
1. Post Consistently
One of the best ways to boost your income as a beginner is to create more content and post consistently.
When you post consistently, you:
- Learn what types of content your followers prefer
- Grow your following
- Show brands that you’re serious about content creation and engaging your audience
Aim to post at least once a day, and focus on providing more value with your content.
2. Make Your Content More Valuable
Quality content is a great way to build your following and attract the attention of brands that may want to do sponsorships.
Aim to make your content more valuable if you want to increase your earnings. How do you do that?
- Provide insight or advice that’s uniquely yours
- Discuss a topic from a different perspective
- Solve problems that you know your audience has
If you can create more valuable content, you’ll make more money as a result.
3. Go Live to Get Virtual Gifts
One simple way to boost your earnings is to go live to get virtual gifts. In order to qualify for LIVE Gifts, you’ll need to:
- Live in a location where this feature is available
- Be at least 18 years of age
- Meet the minimum follower and video view requirements
- Have an account in good standing
When you go LIVE with Gifts, viewers can send you Diamonds that you can exchange for real cash.
These are a few simple ways to increase your earnings as a beginner on TikTok. Remember that the main focus should always be to create great content that your followers will love. The earnings will follow along with it.
Frequently Asked Questions
Do People Make a Living Off of TikTok?
Yes, many people make a living off of TikTok. In fact, successful TikTokers can make $100,000+ per year. Some sources suggest that there are more than 100,000 influencers on TikTok. Not every influencer makes a full-time income, but a large percentage do.
Can Someone Still Earn Money with TikTok if They Stop Making TikTok Videos?
Yes, but only if you’re already a known influencer. Even then, you will eventually lose your value as a content creator if you’re not creating any new content for your audience. Engagement is a key metric in determining whether you’re a good candidate for a sponsorship deal.
How Can I Calculate Money Earned by TikTok?
Money earned through TikTok’s official features can be tracked right on the app. However, earnings from merch, sponsorships and other avenues will need to be calculated using your own methods, such as an Excel file or accounting software.
Can You Make Money on TikTok Without Showing Your Face?
Yes, you can make money on TikTok while staying anonymous. There are many topics that are super popular on TikTok and don’t necessarily require you to show your face, like travel, gaming, finance/investing, product reviews and more.
Why Do Female TikTokers Earn More on TikTok?
Most of the content creators on TikTok are female, so naturally, females are likely to earn more on the platform. But it’s important to remember that male and female TikTokers have the same opportunities to earn money on the platform.