Are you looking for social media experts to follow but don’t know who to follow and who isn’t trying just to sell you something? We’ve all been there. Social media is big business, but there are some people who are giving valuable tips away for free.
And we’re going to help you weed out the experts trying to make fast money and guide you to some of the best experts on social media growth in the world.
Our list is in no particular order, but we’re going to include some well-known names who have helped countless others grow their following and/or business on Instagram, TikTok, LinkedIn and other platforms.
If you want to leverage the power of social media, grow your personal or professional brand and just follow like-minded people who fully understand the value of social growth and want to share their tips, you’ll want to add all 19 of these experts to your account.Â
Our Top 19 List of the Best Social Media Experts To Follow
Who are the best social media experts? It’s hard to find solid information because a lot of people claim to be gurus to sell their products or courses. But we’ve done the hard work and rounded up the social media pros who share great, insightful posts and actually know what they’re doing.
1. Elise Darma
Elise is dedicated to practicing what she preaches on her social profiles, and it’s led to a massive following on Instagram, TikTok and YouTube. Her goal is simple: “Make Instagram bearable for business owners.”
She’s helped 20,000 businesses earn money from Instagram, and she sells a lot of products:
- 800-story idea prompts
- 300+ caption templates
- 300+ video ideas
Her course “Social Bank” is a major hit and has helped tens of thousands of people. She loves her clickbait titles, but she teaches people her DM strategy, reveals secrets behind Instagram’s algorithm, shows you what doesn’t work on Instagram any longer and even walks you through bio mistakes that can cost you followers.
2. Jade Warne
Jade is a photographer, but she really found her niche as an Instagram Coach. She is one of the experts on social media who mentions getting 100k followers fast, and you have to go into her tips to understand why a bit of hyperbole is used.
She does have great advice, such as:
- Add a photo to your Reel every day (her personal hack)
- Growth hacks
- Ways to make money on socials
- So much more
You’ll learn how to grow your Instagram following from Jade, but if you want more help, she does have growth templates, mini-courses and even 1:1 coaching that she sells.
And if you need a professional photo, she’s more than willing to be your photographer and will even help with product photos or a personal branding shoot.
3. Katelyn Rhoades
Katelyn owns her own social media agency, and she helps you really get in the groove of leveraging Instagram for your business. She teaches you the mistakes that are costing you views (read our guide on boosting views), apps to use, her posting strategy and how to make money online.
She even updates with trending audio to help you get more views.
If you want to learn from her, she has:
- 150k blueprint of how she grew her following
- Personalized Instagram audit
- Full-service social media management
Need more intense help? She offers a 1:1 coaching session. However, if you follow the tips she shares on her Instagram and in her emails, you’ll learn a lot of actionable tips to help you grow your following.
4. Abigail Frances
Abigail is another Instagram Coach, and she owns the Holler Academy. What’s nice about Abigail is she’s less “in your face” than some of the other experts on the list. She is all about sharing insights and teaching you the ins and outs of growing your Instagram.
You’ll find that she offers:
- Behind-the-Scenes look at what metrics are important
- Free growth guides that are 30 pages long
- Product sales mini guide
She does offer 1:1 coaching, subscription calls and profile audits, too. The best part? Her prices are rather affordable.
You’ll find that Abigail shares great, actionable tips that you can use today to grow your following. If you want, you can then work with her further with an audit or monthly membership.
5. Lucas O’Keefe
Lucas is killing it with his profile. In fact, he has more followers than anyone on our list so far. He says that he’s a “teacher and Adobe Express Ambassador.” You’ll even find some serious celebs follow him because he shares great information on Instagram, such as:
- How to get discovered
- Easy Instagram content schedules
- How to write the perfect captions
- Size guidelines
- Mistakes you may be making
Lucas even shares 30 ideas for Stories for free. You can download Lucas’ Instagram guide for free, and he seems to make most of his money from affiliate links.
And besides being a digital community manager, he is also an elementary school teacher.
6. Valerie Lisitsyna
Valerie has an insane following of over 411k followers, and she’s one of the social media optimization experts who focuses heavily on influencer monetization. She chooses to work with people who have major followings and even has a free masterclass that you can join.
She claims to have over 3k students and has very unique tips on her profile, such as:
- How to work with hotels as a creator
- How to say “no” to brand collabs
You can join her Instagram Academy, where she teaches you how to get paid as a creator and you can even take a mini-course on how to pitch brand deals.
7. Meagen Harriman
Meg helps creators and businesses grow their Instagram. One thing that you’ll notice from her profile is that she has doubled down on AI. She shares how you can leverage AI for your Instagram marketing, but she also teaches insider tips on:
- Growth hacks
- Content organization
- Overcoming posting anxiety
- Finding a profitable niche
She does have her own Instagram Success Starter Kit and an Ultimate Instagram Audit that you can buy to power up your account.Â
If you want to dive into AI for your social media account, you’ll definitely want to follow Meagen.
8. Jera Foster-Fell
Jera is a social media educator, speaker and coach. She’s also the creator of The Social Media Saloon®. She has her own video editing course that she’s about to launch to help you with Reels and TikTok.
Jera shares great tips that are relevant for all platforms, such as:
- How to come up with content ideas
- Using text bubbles
- Her go-to apps
- How to self-audit your account
9. Jonathan Betournay
Johny Blue Eyes is a TikTok coach. He has amassed a following of 847k and has 7.7m likes. You don’t reach this level of success without being serious about social media. He provides information on how to make content that works, trend alerts and has a lot of free funnels for you to join.
Johny is all about getting you in his email funnel, and he’s willing to give you a free guide on how to get 100,000 followers to do it, too.
10. Wave Wyld
Wave Wyld is known as the “Queen of Trend Alerts” on TikTok. She shares the latest trends, app updates and tips on TikTok to help creators grow their accounts.Â
Clearly, Wave Wyld knows what she’s doing because she has over 360K followers on TikTok and 7.5M likes.
If you’re serious about growing your online presence, she offers free guides, trend alert texts, a monthly membership program and one-on-one coaching.
11. Caroline Flett
Caroline Flett is a TikTok growth expert with over 285K followers and 2.2M likes on her TikTok account.
She offers coaching to help you grow your TikTok account, but she also offers a ton of great advice for free on her account.
She has helped clients get over one billion views and built a six-figure business with short-form video alone.
12. Mari Smith
Mari Smith markets herself as a Premier Facebook Marketing Expert and is known as the “Queen of Facebook.”
She’s largely considered one of the top experts on Facebook marketing in the world.Â
Mari has written books, like Facebook Marketing: An Hour A Day. She has over a decade of experience in the industry and offers training and consulting services.Â
Her website offers a plethora of content on Facebook marketing and social media marketing as a whole.
13. Andrea Vahl
Andrea Vahl is a social media strategist and consultant, but she’s also the co-author of the book Facebook Marketing All-in-One for Dummies and host of the Late Starters Club Podcast.
On her website, you can download a free guide on inspiring ads that work. She offers Facebook Ad Services to clients, including:
- Coaching
- Consulting
- Facebook Ad management
You can also get access to Facebook Ads courses to learn the secrets of advertising on Facebook.
14. Jon Loomer
Jon Loomer is a Facebook Ads strategist, creator and owner of Jon Loomer Digital. He shares helpful advice and tips on his LinkedIn page for Facebook and Instagram.
Through his website, you can sign up for the Power Hitters Club Elite, where you can learn how to boost your Facebook marketing skills. His club has been in operation since 2014.
He also offers one-on-one Facebook marketing coaching and has free resources on his website to help creators and entrepreneurs learn more about marketing on Facebook.
15. Rick Mulready
Rick Mulready owns Wicked Awesome Media LLC and is an expert in Facebook advertising. He also hosts the podcast The Art of Paid Traffic Podcast.
Rick’s resume is impressive. He worked for 12+ years for companies like Funny or Die, AOL, Yahoo! and Vibrant Media.
Now, along with helping people with their Facebook advertising strategies, he’s also offering training through his courses, The FB ADmanager and The FB ADvantage.Â
16. Kimberly Reynolds
Kimberly Reynolds is a social media expert, and she has the credentials to back up this claim. She’s a Certified Facebook & Google Advertising Consultant, but she also markets herself as a:
- Paid social media and digital marketing professional
- AI prompt engineer in training
- AI and ChatGPT expert
She also has the “Top Advertising Voice” badge, which means that other LinkedIn users find her to be a noteworthy contributor.Â
Currently, she’s the Digital Marketing director at Identity Fusion, Inc. and the co-founder of AI Advantage.Â
Kimberly shares helpful tips on her LinkedIn account for digital marketing and generative AI.
17. Flick – Social Media Marketing Platform
Flick helps creators, social media managers and entrepreneurs:
- Find caption ideas
- Brainstorm content
- Analyze and find hashtags
- Schedule social media posts
Flick doesn’t have a huge subscriber base (about 28K), but their channel gets a ton of views: 2+ million.Â
The Flick platform is used by over 20,000 creators, brands and marketers.Â
18. Roberto Blake
Roberto Blake is on a mission to take 10,000 creators full-time through his coaching and consulting. He has worked with hundreds of solopreneurs, content creators and small business owners to help grow their YouTube channels over the years.
His channel has over 600,000 subscribers, 1,200+ videos, 2,000+ hours of Live Streams and more than 40 million video views.Â
Roberto has been active on YouTube since 2009, so he knows what he’s doing. Currently, he is the owner of Awesome Creator Academy, where he offers:
- 1-on-1 coaching
- Courses
- Tools, like a YouTube Starter Kit Bundle and Brand Deals Starter Kit Bundle
- More
19. Nick Nimmin
Nick Nimmin has been an active YouTuber since 2014. He’s helped countless creators grow their online presence through his consulting services and content.Â
Nick owns TuberTools.com, which gives creators access to video graphics and other assets for their videos. He also co-owns CreatorMix.com, which provides free music for creators.
How Do I Find a Social Media Expert?
The best place to find a social media expert is on social media. Usually, you can find them on the platform they specialize in, but they may also promote their training courses and share knowledge on other platforms.
TikTok, YouTube and Instagram experts are usually on their respective platforms because that’s where their audience will see their content.
To find experts:
- Look for users that have the words “growth expert” or a related phrase in their bios.
- Check their follower count and content to see if they really know their stuff, or if they’re just trying to get clicks and views.
Can You Hire a Social Media Expert?
Yes, usually. Most experts offer:
- Coaching
- Training courses
- Other tools to help you grow your account
Typically, social media experts will offer consulting or coaching services. Most offer hour-long calls to provide insight, advice and tips to help you reach your goals.
What Do Social Media Experts Do?
Social media experts keep up with the latest trends and updates to social media platforms. They share their wisdom, insights and advice through their content to help other creators and businesses grow their accounts and build their brands.
Many social media experts also offer professional services to help their clients reach their goals.
Social media experts may not have all the answers to grow your account, but they know what works for 99% of people and businesses. If you want to build a following and make sales, you don’t need to reinvent the wheel.
Between the free and paid information that these 19 experts share, you’ll be sure to find tips and tricks that will help you get more followers, make sales and build your brand starting today.
