YouTube subscribers-to-views ratio is a crucial metric that demonstrates a channel’s success, but most people don’t know what it is or why it matters.
If you have a channel and have been using our methods of finding total views, your next logical step is to measure your subscriber-to-view ratio.
We’re going to discuss:
- What this ratio is.
- How to calculate it.
- What a good ratio is.
- So much more.
What is a Subscriber to View Ratio?
For any of you who may not have guessed, this is the ratio of how many of your subscribers viewed your video. You may have 70k followers, but only a portion of them will watch your next video.
An even smaller portion will watch every video you post.
You have ratios for like-to-view and many others. And if you don’t know what ratios are for these metrics, it often involves some form of division to figure out.
How to Calculate the Subscriber-to-View Ratio?
If you have 1,000 subscribers and 100 views from subscribers, your ratio would be: (1000/100) = 10%. You simply divide subscribers/views = ratio. You can also access this information on your YouTube analytics by:
- Tapping Advanced Mode > Traffic Source
- Tapping Select secondary metric
- Selecting Subscribers
Now, you’ll be able to see how many of your subscribers watched your video(s) over a certain period of time that you chose above.
Higher subscriber-to-view ratios are a sign that you:
- Engage your subscribers
- Create content people want to watch
- Are working toward becoming an influencer
If your subscriber-to-view ratio is low, it’s a sign that your content has lost its subscribers, which is never a good thing.
What is a Good YouTube Subscriber-to-View Ratio?
You calculated your subscriber-to-view ratio – is it good? Every niche and creator’s ratio are different, but the general consensus is that a good ratio falls between the 8% and 12% mark.
How to Improve Views from Subscribers?
If you want to improve your subscriber-to-view ratio, focus on getting more views from your subscribers. The key is to make sure that your subscribers know about your new content and are encouraged to watch it. You can also encourage subs to rewatch old videos.
Here’s how to boost views from your subs.
1. Encourage Subscribers to Enable Notifications
There’s a reason YouTubers always say, “Subscribe and hit the bell button.” The bell button enables notifications, so subscribers will be alerted whenever you post a new video.
YouTube gives users control over the notifications they receive for every channel they’re subscribed to. They can choose to shut off alerts for your channel, which means they won’t know if you post new content unless they visit your channel directly.
Whenever you create videos and ask people to subscribe, make sure that you’re also encouraging them to hit the bell button to get notified about your updates. This is an easy way to get more subscribers to view your content whenever you publish it.
2. Share Old Videos in Your New Content
If you’re creating a video that covers a topic related to other videos you’ve created, you can mention them and even link them up in your content.
In YouTube Studio, you can add video cards to your videos that link up other videos from your channel. You can also add playlists or even other channels.
Adding video cards to your content will encourage subscribers to view more of your videos.
3. Create Community Posts
Your community posts are stale, right? Most creators forget that they can even create community posts, which means that they’re missing out on chances to really engage with their subscribers.
If you’re not posting in your community, it’s time to start.
Posting in the community allows you to:
- Forge deeper connections with subscribers
- Increase your subscriber-to-view ratio
4. Create Shorts
Shorts can lead to better view ratios, but you need to create them with a purpose and goal. If you create a Short to tease a new long-form video, it is almost like an announcement of what’s to come on your channel and gives a reason for people to check back for the main video in the future.
5. Create More Content They Love
YouTube analytics is your friend here. If you aren’t creating content that your subs like, they’ll stop watching your content. It’s that simple. Here’s what we recommend doing to improve your ratio:
- Analyze your videos for the ones that are most watched by your subscribers.
- Extract any hooks, content type or other data to learn why this video was a success.
With the data and insights that you collect, you can now try to replicate your success in the future. Test your ideas, see how they perform and don’t be afraid to keep experimenting.
What is a Good Subscriber Count on YouTube?
A good subscriber count will depend on your goals. If your goal is to make YouTube your full-time job, then a good subscriber count is at least 100K.
Ultimately, subscriber count isn’t as important as other metrics, like views, engagement and watch time. You can have 50K subscribers and make more money than someone with 500K subscribers if you have higher engagement rates, longer watch times and more views.
Why Isn’t My YouTube Channel Getting Subscribers?
A low subscriber count will affect your subscriber-to-view ratio. Your channel may struggle to get more subscribers for a number of reasons:
- Your Content Isn’t “Subscribable.” Maybe you’re not providing enough value or creating high enough quality content to keep people engaged. You need to give viewers a reason to subscribe to your channel.
- You’re Not Active Enough. Publishing a video every month or every two months isn’t enough to attract subscribers. You need to be creating and publishing new content regularly – like once a week.
- Your Content is Too Broad. Do you have a niche? Or are you just creating content about whatever you want? It’s okay to be creative, but not having a focus for your channel will make it hard to attract subscribers. People want to know what to expect from your channel. Having a niche will solve this problem.
- Your Content Isn’t Unique. Are you just rehashing other people’s content? Show off your personality and let your uniqueness shine. People crave authenticity. Give it to them.
These are just a few of the many reasons your channel may be struggling to get subscribers. Your channel analytics can also give you some insights into why your channel isn’t performing as well as you’d hoped.
What Video Has the Most Views on YouTube?
As of 2024, the YouTube video with the most views is “Baby Shark Dance,” which has 13.93+ billion plays. The music video “Despacito” by Luis Fonsi comes in second, with 8.54+ billion views.
What Counts as a View on YouTube?
Whenever someone intentionally plays your video and watches it for 30 seconds, it counts as a view. So, if someone sees your video in the search results, clicks on it and watches it for at least 30 seconds, it will count as a view.
Even if you play your own video, it counts as a view. And if people watch your video more than once, each play will also count as a view as long as they watch for at least 30 seconds.
