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How to Get more Subscribers on YouTube in 2023

Growing the subscriber count on your YouTube channel can help boost your popularity, increase engagement with your content, and earn you more money from video ad revenue. Learn how to grow YouTube subscribers using these 33 tips and strategies.
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It’s a hard fact of social media marketing, that the only way your YouTube channel can consistently grow and maintain high levels of engagement is if you have a lot of subscribers.

Why is this a “hard” fact? Because even though it’s the truth, it’s not so easy to get people to subscribe to your channel. Yet it’s critical that you do persuade people to become subscribers, since that’s virtually the only way you can sustain steady growth for your brand on the YouTube platform.

If you’re stumped for ideas on how to grow your YouTube subscribers, never fear. We’ve got 33 tips and strategies that you can start implementing right away and turn your channel from a dead space into a hub of engagement.

But first, let’s explain why it’s so essential for you to get as many YouTube subscribers as possible.

Why is It Important to Get More YouTube Subscribers?

You don’t have to be an expert in social media marketing to know that generating engagement for your content is all-important.

Engagement such as likes, comments, and shares is just as critical on YouTube as it is on any other platform. Among other advantages, it helps videos get ranked in Recommended lists, on users’ YouTube home pages, and in search results for relevant key terms. Some videos may even go viral from skyrocketing engagement rates.

But what isn’t talked about as much is the importance of growing your YouTube subscribers.

Having a large number of subscribers on your channel isn’t going to make your videos go viral, like having millions of likes or views. But it does provide you with something more important: a permanent resource of engagement for future content.

Now, any time you post a new video or Short to your YouTube channel, your loyal base of followers will see the content drop, watch it, and interact with it. Even if not all of them engage, the more subscribers you have, the higher your engagement rate is likely to be.

A high engagement rate combined with a high subscriber count can bring you all sorts of advantages.

For example, not only does it make your channel look more credible, but it also makes you look more popular. Both of those qualities have the power to draw in an increasing number of loyal viewers.

An even more amazing potential benefit, though, is access to opportunities for earning more money through the monetization features in YouTube Studio.

Plus, if you’re not eligible for monetization yet, getting a lot of subscribers can help you secure the number of followers and watch hours you need to join the YouTube Partner Program.

Before we dig into the tips and strategies we have for growing YouTube subscribers, we want to leave you with one final thought:

Amateur YouTube creators will focus on building the likes and views that they think will help their videos go viral. But the smartest ones will turn their attention to building a solid, loyal subscriber list. This is because they know that subscribers will provide their channel consistent, long-term engagement for all their future content.

33 Tips and Strategies For Growing YouTube Subscribers

And now, here are the 33 tips and strategies that can help you grow your YouTube subscribers.

1. Improve the Quality of Your Videos

Improve the Quality of Your Videos

This first tip may seem like a no-brainer, but it’s worth mentioning because it’s something that a lot of YouTube creators might forget about. In the midst of hustling to promote themselves on social media and promote their brand, they neglect to pay attention to the one thing that will convert new subscribers.

The truth is that the quality of your videos, both in terms of the script and the footage itself, holds a lot of power. It can either attract subscribers or repel them, depending on how low or high it is.

If you’re having trouble gaining subscribers, take a hard look at your videos and see where they could stand to be improved. You may find that your concepts aren’t as solid as you initially thought they were, or your editing is poor, or your camera footage is too janky.

2. Post Content Consistently

Another important tip for gaining subscribers, as well as keeping them, is to post content consistently. Generally, the most popular and experienced YouTubers upload new videos to YouTube on a regular schedule. They may even plan, film, and edit their content months in advance in some cases.

This is a great strategy because it builds anticipation and trust in your audience. They trust that you will publish new videos on a certain day (or days) of the week, and they anticipate watching them.

Plus, if your audience learns that you’re always creating fresh content, they’re more likely to subscribe to your channel than they would if you only posted once in a while or not at all.

To make it easier to post consistently, consider scheduling your videos to post on a specific date, and at a specific time.

3. Design Eye-Catching Video Thumbnails

Design Eye-Catching Video Thumbnails

An eye-catching thumbnail on your YouTube video could mean the difference between someone clicking on your video and scrolling on to another video. And you want them to click because every interaction with your content is an opportunity to convert a new subscriber!

To look the best, your YouTube thumbnail image should meet the following suggested parameters from Google:

  • Have a resolution of 1280×720 pixels
  • Be formatted as a JPG, PNG, or GIF
  • For regular videos: have a 16:9 aspect ratio
  • For podcasts: have a 1:1 aspect ratio (1280×1280 pixels)

If you’re thinking, “But I don’t have any graphic design skills,” there’s no need to worry. You don’t have to be a graphic designer to create a compelling and attractive thumbnail. There are free thumbnail makers out there with templates, so that all you have to do is copy and paste your video title, tagline, and photo.

Here are four suggestions of free YouTube thumbnail tools.

4. Adapt the Latest Internet Trends into Engagement-Driving Videos

Adapt the Latest Internet Trends

The beauty of internet trends is they are almost universally applicable to any content niche. Whether your YouTube channel is about marketing, fashion, cooking, how-to videos, or politics, you can watch the latest trend going around on social media into an engagement-driving video.

Since more engagement often leads to more subscribers, you can see how this is an effective strategy to help you build your YouTube following.

5. Make an Ongoing Series

Make an Ongoing Series

To generate buzz for your channel and keep your audience engaged, consider making an ongoing video series. If your concept is compelling enough, viewers will be eager to subscribe to your channel, just so they don’t miss the next installment.

This tip can also help you with scheduling, posting, and content creation. Instead of shooting multiple videos with different themes, you can film one long video and then divide it into smaller installments. Then, you can schedule those installments to be published over a period of a few weeks or months. This will give you time to create new content.

6. Create Playlists for Different Categories of Videos

Create Playlists for Different Categories of Videos

Often, when YouTube users find a video they like, they want to see more of the same kind of content.

Guide your audience toward your videos that are similar to one another by creating playlists for different categories (e.g., one playlist for your how-to videos, and another one for your shopping haul videos). Then, post a link to those playlists in your video cards, the description box, or a pinned comment.

The more of your content that viewers see and enjoy, the more likely they are to subscribe to your channel.

7. Create Evergreen YouTube Content

Create Evergreen Content

“Evergreen” is a term that means, “always relevant.” When a video or another type of online content is labeled “evergreen” in the title, it means that it contains information that will retain its value forever. You can promote it over and over for years to come, and viewers will still find it relevant to their interests – even if it’s a few years old!

An evergreen video will be a constant stream of engagement for your channel. It’s also bound to attract more users to your channel, where they may convert into subscribers.

When choosing an evergreen video idea, research keywords that your target audience is constantly searching for in your content niche. Make content based on your findings. Also, try to avoid ideas that rely too heavily on statistics, which go out of date quickly as new reports and surveys come in.

For example, if your content niche is beaded jewelry, create videos on how to make beaded jewelry. Since how-to’s don’t typically rely on statistics, there’s little danger that the information you share will become antiquated or less sought-after in the near future.

8. Always Make Sure Your Videos Deliver on their Promises

A video makes a promise to the audience that it’s going to cover a certain topic or issue via the thumbnail, the title, and the description. If any of those elements don’t match the actual contents of your video, your viewers will feel cheated. They will feel that you deceived them into clicking on and watching your video.

A disgruntled, disillusioned viewer isn’t going to subscribe to your channel. Worse, if they’re already subscribed, they may decide to unfollow you.

Remember, it never pays to deceive your audience. Always deliver on your promises!

9. Hook Viewers with an Amazing Video Intro

Hook Viewers with an Amazing Video Intro

A short, compelling video intro provides you with so many benefits that all lead toward your primary goal: growing your subscribers.

First, it makes your channel appear more professional and put-together, which always attracts more subscribers.

Second, it makes your videos stand out from everyone else’s. Third, different intros help you create consistency between different categories of your content.

And finally, an intro lets the viewer know what they can expect to see in the rest of the video, so that they will be hooked into watching all of it, not just the first few seconds. That buys you time during which you can persuade them to subscribe to your channel.

10. Write Better YouTube Video Descriptions

Write Better Video Descriptions

A well-written YouTube video description can help persuade viewers to watch your content to the end and potentially lead them to subscribe. A poor one, on the other hand, can confuse your audience, as well as make it harder for your video to rank high on the YouTube platform.

Make it descriptive without revealing too much, so that users get the gist of what your video is about. Be sure to use a grammar and spellchecker, too, especially if writing isn’t your forte.

11. Add Keywords to Your Video

Keywords are key (no pun intended) to helping your YouTube videos get seen by more people. They should be relevant to your content, so that when someone enters specific keywords in the YouTube search bar, the YouTube algorithm recognizes your video as a match and ranks it higher in the results.

Include relevant keywords that describe your content in your video description, tags, hashtags, transcript, and title. Don’t overuse them, however, as that could cause your video to register as spam and drop in ranking.

To find keywords in your content niche to base your YouTube videos on, try these keyword-research tools:

12. Develop a Compelling Keyword-Based Video Title

Develop a Keyword-Based Video Title

Developing a compelling video title that attracts potential subscribers can feel like an art, but it gets easier when you know the most essential elements to include.

Keep the following points in mind when you’re creating a title for your YouTube video.

  • The title shouldn’t be any longer than 70 characters; otherwise, it will get cut off in search results.
  • The title should include the keyword or phrase that is most relevant to your video. (You can discover potential keywords using the research tools we suggested in tip #11.)
  • The title should cut to the chase, but it should also be attention-grabbing. Consider writing important keywords in all caps for emphasis or throwing in an exciting adjective or two.

13. Create Different Types of Content that are Popular with General Audiences

Create Different Types of Content

There are certain types of videos that general audiences across all content niches like to watch. They include:

  • How-to videos or tutorials
  • Unboxings
  • Reviews
  • Vlogs
  • Challenges
  • Explainer videos

You don’t have to dip into all the above categories. But it’s a smart idea to diversify your content in this way, as different types of videos grab new viewers’ attention and help keep your channel fresh for your current subscribers.

14. Analyze Your Audience’s Interests and Make Videos to Match Them

Analyze Your Audience’s Interests

If you ever get stumped for video ideas that will bring in new subscribers, just open YouTube Analytics, click on the Audience tab, and see what your audience’s interests are. What are their demographics? What other videos and channels are they watching?

There are so many insights you can learn and adapt to your channel using this tip. But most importantly, it takes the guesswork out of finding content that will attract your target viewers and convert them into subscribers.

15. Include a YouTube Subscribe Button on All Your Videos

One way to increase subscriptions to your channel is to make subscribing as easy as possible.

To that end, you can enable viewers to subscribe to your channel simply by clicking on the video they’re watching. What could be easier?

Here are the Steps to Adding a YouTube Subscribe Button to Your Video.

Step #1: Log into your YouTube account and open YouTube Studio.

Click YouTube Studio

Step #2: Click Customization in the left-hand menu in YouTube Studio.


Step #3: Click on the Branding tab.

Branding Tab

Step #4: Scroll down the Branding tab to Video watermark.

Video Watermark

Step #5: Click UPLOAD and select a 150×150 pixels image in PNG, GIF (no animations), BMP, or JPG format from your files. The image should say “Subscribe” somewhere on it.

Click Upload

Step #6: Finish customizing the image and then click DONE.

Click Done

Step #7: Customize when you want the watermark to start displaying in your videos and for how long with the Display time feature.

Display Time

Step #8: When you’re done editing your watermark and adjusting the time, click PUBLISH.

Click Publish

The YouTube Subscribe button will now be live for all your future videos!

16. Add Subscription Link in the Video Description

Because you can never make it too easy for viewers to subscribe to your channel, here’s another tip: add a subscription link to your video description. When someone clicks on the link, they are immediately subscribed to your channel.

Here’s How to Do It.

Step #1: Navigate to the homepage of your YouTube channel and copy the URL.

Copy the URL

Step #2: Open Notepad or some other document or text editor on your computer.

Open Notepad

Step #3: Paste your channel URL into the text editor.

Paste Your Channel URL

Step #4: Add ?sub_confirmation=1 to the end of the URL.

Add sub_confirmation=1

Step #5: Add the edited URL to your video description with a CTA telling viewers to click the link to subscribe to your channel (be sure to test the link first).

Edited URL

It’s as simple as that!

17. Optimize Your YouTube Channel and Videos for Searches

Most of your viewers will find you by searching for relevant key terms on YouTube and Google. To ensure your video gets ranked in those searches, use a strategy called YouTube search engine optimization(SEO).

Here are some ways to optimize your YouTube content for searches.

  • Make your title eye-catching and descriptive of the video
  • Include relevant hashtags and meta tags in your video description
  • Add a transcript to every video
  • Organize your videos on your channel by category
  • Upload a banner and profile picture to your channel
  • Upload appropriately sized and attractive thumbnail images

18. Collaborate with Other YouTube Creators in Your Content Niche

When you’re trying to grow your subscribers on YouTube, it can be extremely helpful to collaborate with other YouTube creators in your content niche. This tip will expose you to a brand-new audience of interested viewers in the form of the other creators’ followers. If they enjoy your collaboration, they may decide to subscribe to your channel, as well.

19. Incorporate a Call-to-Action (CTA) in Your Videos

Sometimes you can gain new subscribers simply by asking them to subscribe! This is called a call-to-action(CTA).

At some point in each video, take a few seconds to ask your viewers to subscribe to your channel. Remind them that it’s the best way to see more content like what they’re currently viewing.

20. Promote Your YouTube Videos on Other Social Media Platforms

Cross-promotion is an essential social media marketing strategy. Posting your YouTube content on other social media platforms, like Instagram or TikTok, allows you to tap into audiences that may not know about your YouTube channel.

By turning a YouTube video (or a clip of one) into an Instagram Reel, for example, you could open a gateway for users on that platform to discover your long-form work. That in turn could create – you guessed it! – more subscribers!

21. Embed Your YouTube Videos into a Blog Post or on Your Website

If you have a website or are writing a guest post for someone else’s blog, you can promote your YouTube channel to your readers by embedding a video into the text. Unlike a normal URL, an embed link will display the full video in your text, so that readers can watch it without having to navigate to YouTube.

However, they may want to go to YouTube after they see how great your video is and subscribe to your channel!

To embed a YouTube video, follow these simple steps.

Embed YouTube Video

Step #1: Click on the YouTube video you want to embed and select the Share button.

Step #2: Select Embed.

Step #3: Copy the HTML code that appears.

Step #4: Paste the HTML code in the text editor for the webpage or article you want the video embedded in.

22. Post Teasers of Upcoming Videos

One reason that users subscribe to YouTube channels is it allows them to see when a creator they like puts out a new video without having to search for it.

Use this logic to your own advantage by posting teasers – short, 15-30 second trailers – of your upcoming content to your channel. This way, your viewers will see that you have an exciting video coming out soon and subscribe to avoid missing it.

Share the teasers to your other video social media accounts, too (like Instagram)!

23. Make a Point to Engage with Your Viewers

Viewers appreciate when a YouTube creator interacts with them. Much like customer service, it makes your audience feel like you’re a real human being and that you actually care about their engagement. It builds trust, and with trust comes a willingness to subscribe to your channel.

For that reason, make a point to engage with your viewers whenever possible. Here are a few ways to do that.

  • When they comment on your videos, do your best to reply (you may not be able to reply to every single one, but try to respond to the top 20 or 30 comments).
  • Post polls to your community tab and ask for your subscribers’ opinion on a relevant topic or their feedback on your recent content.
  • Shoot Q&A videos and respond to users’ questions.

24. Promote Your Video as Much as Possible in the First 24 Hours After Posting

The first 24 hours after you publish a video, promote it as hard and as often as you can. That way, you’ll score high in YouTube’s First 24 Hours metric, which measures how much engagement your video gets in the day after you post it to your channel.

When we say, “promote hard,” we mean HARD. Use every tool in your disposal to let your YouTube subscribers and followers on other social media platforms know that there’s fresh content for them to view.

For example, you can:

  • Send out scheduled emails.
  • Send out scheduled direct messages to your followers on other platforms.
  • Make sure the box for the Notification to Subscribers option in the YouTube Studio video editor is checked for each new video that goes out. This ensures that all your subscribers on YouTube will get a push notification for your new video.

25. Post YouTube Shorts

Post YouTube Shorts

As of June 2022, YouTube Shorts had around 1.5 billion monthly active users, or MAUs, worldwide. Furthermore, Shorts were getting roughly 30 billion views daily.

What we’re trying to tell you with those statistics is that posting YouTube Shorts, as well as publishing long-form videos, could help you get more subscribers. There are literally over a billion people using the YouTube Shorts platform, so why not tap into that and convert some new followers out of it?

26. Promote Your Videos with YouTube Ads

One way to reach more potential subscribers is by creating ads for your brand or channel. Using a feature called YouTube Ads, you can pay to promote your videos across the platform, so that they reach people who are interested in your content niche.

Granted, this method of growing subscribers can get pricey. But if you have the budget, it may be worth giving it a try!

27. Insert YouTube Cards Throughout Your Videos

Cards are boxes that pop up during a YouTube video. They typically contain a link to another video, a playlist, the creator’s channel, or an external link (e.g., your website or online store). Inserting cards throughout your video can get your viewers to keep watching your content, which could eventually result in new subscriptions.

28. Hold a Giveaway or a Contest

Hold a Giveaway or a Contest

Persuade your audience to subscribe to your channel by offering them an incentive: if they subscribe, that counts as an entry “fee” to a giveaway or a contest that you’re holding.

Once you’ve gotten plenty of entrees, announce the winner in a live stream on your channel. (Make sure you offer a great prize!)

29. Buy YouTube Subscribers

Buy YouTube Subscribers

Buying YouTube subscribers is the industry-standard method of boosting your following. It’s fast, it’s inexpensive (with the right provider, of course), and it helps you achieve the appearance of credibility and popularity that can help bring more organic engagement to your channel.

However, this is only the case if you buy real subscribers. You should never buy bots because they are apt to disappear quickly after your order is complete. Plus, real YouTube users may engage with your channel in other ways beyond a subscription, whereas bots never will.

30. Design a Unique YouTube Logo

If you’re going to promote yourself or your brand on YouTube, you need a unique logo.

A logo helps you stand out and will contribute to your overall professionalism and authoritativeness that attracts would-be subscribers. It also helps viewers associate you with specific colors or imagery, so that whenever they see it, they’ll immediately think of you.

You can post your logo everywhere in your videos: in the intro, the end screen, and even in the watermark.

Try these free logo maker tools to help you design a logo that perfectly captures your brand of content.

31. Delete Old, Low-Quality Videos from Your Channel

Every YouTube creator, at some point in their career, looks back on their earliest videos and thinks, “Look how far I’ve come since then.” But if your old content is not just old, but also low-quality and doesn’t match your current standards, it may be time to bid it a fond farewell.

By doing so, you ensure that your subscribers only see your more recent, high-quality videos and aren’t put off by the other.

32. Coin a channel tagline

Part of the trick of drawing viewers in and converting them into subscribers is making your channel memorable. You need to remind your audience, both old and new, who you are and what you do.

How do you accomplish this reminder? One option is to coin a channel tagline!

Your channel tagline should be a unique, catchy phrase that hints at or describes your content. It should also be short enough that you can post it in your channel banner, your About tab, and every video. (You may even want to pair it with your logo.)

Basically, you want it posted just about everywhere. Now, even if users know nothing about you to start out with, they’ll have a good idea after reading your tagline. And if it intrigues them, they’ll want to subscribe.

33. Try YouTube Growth Services

Our final YouTube subscriber growing tip is to try YouTube growth services.

These are engagements (i.e., likes, comments, shares, etc.) that you purchase for your videos. As you probably already know, the more engagement your videos get, the higher they’ll rank on the platform. This, in turn, means they’ll get seen by more users. Thus, by buying growth services, you can make it easier to grow your subscribers organically.

What Tools Can I Use To Track My YouTube Channel’s Growth?

How do you know if your subscribers are truly growing? You can find out by using these tools to track your YouTube channel’s overall growth.

Frequently Asked Questions

How Difficult is It to Grow Your YouTube Subscribers?

It takes a lot of time and effort to grow your YouTube subscribers. Follow the tips and strategies we shared in this article to smooth the way.

How Frequently Should I Upload New Videos to My YouTube Channel?

There is no optimal frequency. Some creators post daily, others once a week, others only a couple of times a month. Whenever you decide to publish, just be sure you do it consistently.

Which Social Media Platform is the Best One to Share My YouTube Videos and Grow Subscribers?

Instagram Reels are an excellent way to promote your YouTube videos and gain more subscribers outside of the YouTube platform.

Does It Matter How Many Subscribers I Have If I Want to Get Monetized on YouTube?

You must have at least 1000 subscribers to your YouTube channel if you want to get monetized.

Will I Get Paid More Money If I Have More YouTube Subscribers?

Having more YouTube subscribers doesn’t automatically mean you get paid more. However, more subscribers typically result in more views, which can contribute to your earnings.

Will Buying YouTube Subscribers Help My Channel Grow Faster?

Yes. Buying subscribers helps kickstart your channel growth. Use other marketing strategies to keep that momentum going long-term.

Does Having More Subscribers Make Me More Eligible for the YouTube Partner Program (YPP)?

You only need 1000 subscribers to become eligible for the YouTube Partner Program. However, more than 1000 is always better.

What Happens If I Have 1000 Subscribers on YouTube?

When you have 1000 subscribers on YouTube, plus 4000 watch hours acquired over a 12-month period, you can apply to the YPP and get monetized.

Is It Better to Cover One Content Niche or More than One on a Single YouTube Channel?

It’s best to only cover one or two content niches, so that you can attract small, but high-converting audiences.

How Much Money am I Able to Earn with 10K YouTube Subscribers?

You don’t earn money on YouTube based on the number of subscribers to your channel.


Building your YouTube channel following doesn’t seem so daunting when you have 33 amazing tips and strategies in your arsenal! Refer back to our list anytime you need a refresher on how to grow YouTube subscribers for your channel.

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