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Facebook Statistics 2024

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In the digital area, Facebook has remained a true leader, offering its users an extensive array of features and opportunities. As one of the exclusive social platforms, it has continually adapted to cater to the evolving needs of its user base, cementing its status as one of the best social media platforms.

The growth of Facebook, both in terms of its user base and functionalities, is nothing short of remarkable. From its humble beginnings as a platform for connecting friends and family, it has evolved into a versatile hub encompassing personal interactions, business ventures, entertainment, and more.

In this comprehensive article, we embark on a data-driven journey, drawing from extensive research pages, surveys, and articles to present you with the latest Facebook statistics. Our exploration covers demographics, the platform’s advantages for marketers, public perceptions, and other crucial insights, all designed to provide a deeper understanding of Facebook’s current state and impact on the digital world.

Key Takeaways

Key Takeaways

Key Takeaways

Topics Covered

General Facebook Statistics
Facebook Demographics Statistics
Facebook Marketing Statistics
Facebook Engagement Statistics
Facebook Content Violation Statistics
Facebook vs. Public Opinion
Bottom Line

General Facebook Statistics

As the third most viewed website globally, Facebook presents a strong engagement and consistent user interest. The average visit duration of 10 minutes and 45 seconds per user is a testament to the site’s ability to captivate and retain its audience’s attention.

Furthermore, the fact that an average user visits about 9.38 pages points out that users aren’t just passively scrolling; they are actively seeking out and engaging with multiple facets of the site.

The bounce rate of 30.96% also contributes to this narrative. While this percentage might seem high at first glance, it’s relatively moderate in the context of social media platforms, indicating that a significant portion of visitors are sufficiently intrigued to continue browsing beyond their initial landing page.

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Facebook’s traffic dynamics

Facebook is a major digital destination, with most of its traffic, a substantial 68.44%, arriving directly rather than stumbling upon it through external links. Additionally, Google is a notable traffic source, contributing 10.25%.

Interestingly, user navigation patterns post-visit reveal a cyclical digital journey. Many of Facebook’s audience return to Google.com, and other users like to remain within the Facebook ecosystem, revisiting Facebook.com. Another key destination in the digital world is YouTube.

Facebook’s traffic dynamics

Facebook is a major digital destination, with most of its traffic, a substantial 68.44%, arriving directly rather than stumbling upon it through external links. Additionally, Google is a notable traffic source, contributing 10.25%.

Interestingly, user navigation patterns post-visit reveal a cyclical digital journey. Many of Facebook’s audience return to Google.com, and other users like to remain within the Facebook ecosystem, revisiting Facebook.com. Another key destination in the digital world is YouTube.

Facebooks traffic dynamics 01 1

Facebook Usage Statistics

As of the latest data, Facebook stands out as the most popular social network worldwide, boasting over 3.07 billion monthly active users.

Facebook’s user base significantly surpasses that of YouTube, its closest competitor. The gap is even more pronounced compared to other major platforms like WhatsApp and Instagram and significantly ahead of platforms like WeChat and TikTok.

Facebook monthly active user statistics

Based on the data from 2008 to the third quarter of 2023, Facebook has shown remarkable and consistent growth in its monthly active users (MAU), evolving from a modest base of 100 million users in Q3 2008 to an astounding 3.07 billion in Q4 2023.

This growth trajectory highlights a few key milestones: crossing the 1 billion user mark in Q3 2012, a rapid increase in user base in the early 2010s, and more gradual growth in recent years. Notably, after reaching the 2 billion mark in Q2 2017, the pace of growth slightly moderated, yet Facebook continued to add millions of users each quarter.

Facebook daily active user statistics

Since the beginning, Facebook’s daily active users (DAUs) have seen a steady and significant increase, rising from 372 million to 2.11 billion. The data shows a consistent upward trend, with notable milestones such as surpassing 1 billion daily users in Q3 2015. The growth was quick in the early 2010s, followed by a more gradual increase in the latter part of the decade.

Facebook Demographics Statistics

As we explore the various user numbers across different countries and delve into the distinctive gender and age demographics, we find intriguing data that shape Facebook’s global community.

Facebook users by country

India leads the pack with a staggering 547.3 million users, followed by the United States at 278.2 million. Brazil, Indonesia, and Mexico also feature prominently, with significant numbers.

In contrast, the smallest user bases are in countries like Nauru (5,300 users), San Marino (10,000), Palau (14,400), Liechtenstein (15,000), and Monaco (17,100).

Facebook users by gender

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The global user base of Facebook shows a gender distribution where males constitute a more significant portion of the platform’s users, accounting for 56.8%, compared to females, who make up 43.2%.

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Facebook gender 35

The global user base of Facebook shows a gender distribution where males constitute a more significant portion of the platform’s users, accounting for 56.8%, compared to females, who make up 43.2%.

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The global user base of Facebook shows a gender distribution where males constitute a more significant portion of the platform’s users, accounting for 56.8%, compared to females, who make up 43.2%.

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Facebook gender 34

Facebook users by age and gender

Regarding the age of Facebook users, the platform is most popular among adults, particularly in the 25-34 age bracket, where males (17.5%) outnumber females (12.0%).
This trend continues across all age groups, with a higher percentage of male users in each category.

The 18-24 age group is the second-largest segment, with 13.3% males and 9.3% females.
Interestingly, as age increases, the proportion of users declines for both genders, with the lowest percentages in the 65+ age group (2.9% females and 2.6% males).

Regarding the age of Facebook users, the platform is most popular among adults, particularly in the 25-34 age bracket, where males (17.5%) outnumber females (12.0%).
This trend continues across all age groups, with a higher percentage of male users in each category.

The 18-24 age group is the second-largest segment, with 13.3% males and 9.3% females.
Interestingly, as age increases, the proportion of users declines for both genders, with the lowest percentages in the 65+ age group (2.9% females and 2.6% males).

Facebook Marketing Statistics

Thanks to its extensive and diverse user base, Facebook maintains its dominant position in the social media landscape. This unique advantage grants marketers unparalleled access to various demographic segments, making it an ideal platform to achieve their marketing objectives.

Leading social media platforms used by marketers

Facebook has emerged as the most favored platform among marketers worldwide, with 89% utilizing it for marketing activities. This preference for Facebook significantly outpaces other major social media platforms, with Instagram following at 80% and LinkedIn at 64%.

Social media platforms used by marketers 01

Facebook has emerged as the most favored platform among marketers worldwide, with 89% utilizing it for marketing activities. This preference for Facebook significantly outpaces other major social media platforms, with Instagram following at 80% and LinkedIn at 64%.

Social media platforms used by marketers 01

Facebook has emerged as the most favored platform among marketers worldwide, with 89% utilizing it for marketing activities. This preference for Facebook significantly outpaces other major social media platforms, with Instagram following at 80% and LinkedIn at 64%.

Social media platforms used by marketers 01

Growing Facebook use among marketers

Future use of Facebook among marketers 23

Further statistics suggest that a majority of marketers (53%) foresee an increase in the use of Facebook for their marketing efforts. A significant portion (32%) expects their usage to remain unchanged, indicating a continued reliance on the platform.

Only a small fraction (5%) anticipates a decrease in Facebook’s role in their marketing strategies, while 10% have no plans to utilize the platform.

Future use of Facebook among marketers 23

Further statistics suggest that a majority of marketers (53%) foresee an increase in the use of Facebook for their marketing efforts. A significant portion (32%) expects their usage to remain unchanged, indicating a continued reliance on the platform.

Only a small fraction (5%) anticipates a decrease in Facebook’s role in their marketing strategies, while 10% have no plans to utilize the platform.

Further statistics suggest that a majority of marketers (53%) foresee an increase in the use of Facebook for their marketing efforts. A significant portion (32%) expects their usage to remain unchanged, indicating a continued reliance on the platform.

Only a small fraction (5%) anticipates a decrease in Facebook’s role in their marketing strategies, while 10% have no plans to utilize the platform.

Future use of Facebook among marketers 23

Facebook Engagement Statistics

As of the latest Facebook engagement statistics, Facebook page posts typically engage 0.06% of their fans on average. Image posts lead in popularity, capturing a 0.11% interaction rate, whereas link posts trail with a mere 0.03% engagement rate.

Facebook engagement by age and gender

Facebook engagement currently varies by gender and age. Typically, female users leave around seven comments per month, surpassing male users who average four comments. Women also interact more with ads, clicking on approximately 14 ads monthly, compared to men’s 10.

Notably, women aged 45-64 are the most active in this aspect, clicking on about 20 ads per month. In contrast, young male users aged 18-24, despite forming a large part of the user base, show the least ad engagement, with an average of just eight clicks per month. Similarly, men aged 25-34 click on around ten ads monthly.

Reasons why users use Facebook

The data on the reasons for using Facebook reveals a diverse range of motivations among users. The primary reason, with 72.7% of respondents, is to message friends and family, highlighting Facebook’s role as a critical communication tool in maintaining personal connections.

Posting or sharing photos and videos is another significant use case, cited by 63.8% of users. Keeping up with news and current events is essential for 58.6% of respondents.
Entertainment is a priority for 54.9%, while 54.2% use it to follow or research brands and products.

The data on the reasons for using Facebook reveals a diverse range of motivations among users. The primary reason, with 72.7% of respondents, is to message friends and family, highlighting Facebook’s role as a critical communication tool in maintaining personal connections.

Posting or sharing photos and videos is another significant use case, cited by 63.8% of users. Keeping up with news and current events is essential for 58.6% of respondents.
Entertainment is a priority for 54.9%, while 54.2% use it to follow or research brands and products.

Facebook Content Violation Statistics

Facebook has been working hard since its inception to create a safe and regulated social environment for its users. The platform actively removes fake accounts and content that may threaten user safety or comfort.

Fake accounts

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The data on the number of fake accounts Facebook took action on from October 2017 to September 2023 shows the platform’s effort to fight false profiles. Initially, the numbers were substantial, with 694 million in the last quarter of 2017, but they saw a dramatic increase over time, peaking at 2.2 billion in the first quarter of 2019.

Post-2019, there’s a noticeable change in these numbers, typically between 1.3 billion and 1.8 billion per quarter, suggesting a continuous battle against fake account creation.

Interestingly, there’s a notable decrease in actions taken in the first three quarters of 2023, with the numbers dropping to as low as 426 million in the first quarter and gradually rising to 827 million by the third quarter.

Fake-Accounts-24.png

The data on the number of fake accounts Facebook took action on from October 2017 to September 2023 shows the platform’s effort to fight false profiles. Initially, the numbers were substantial, with 694 million in the last quarter of 2017, but they saw a dramatic increase over time, peaking at 2.2 billion in the first quarter of 2019.

Post-2019, there’s a noticeable change in these numbers, typically between 1.3 billion and 1.8 billion per quarter, suggesting a continuous battle against fake account creation.

Interestingly, there’s a notable decrease in actions taken in the first three quarters of 2023, with the numbers dropping to as low as 426 million in the first quarter and gradually rising to 827 million by the third quarter.

Hate speech

In the third quarter of 2023, Facebook took down 9.6 million instances of hate speech, a decrease from the 18 million removed in the previous quarter. This is a significant reduction from the record high of over 31 million hate speech content eliminated between April and June 2021.

Hate speech

In the third quarter of 2023, Facebook took down 9.6 million instances of hate speech, a decrease from the 18 million removed in the previous quarter. This is a significant reduction from the record high of over 31 million hate speech content eliminated between April and June 2021.

Bullying and harassment content

During the third quarter of 2023, Facebook addressed 8.3 million items related to bullying and harassment, an increase from the 7.9 million handled in the preceding quarter. This period, however, still falls short of the record-setting first quarter of 2022, which witnessed the platform’s highest-ever removals of bullying and harassment content.

Facebook vs. Public Opinion

Statistics on the impressions of Facebook show generally positive yet varied public perceptions of Facebook among U.S. adults, highlighting favorable views across different age groups and genders despite a few negative opinions.

Impressions of Facebook

The public perception of Facebook among U.S. adults shows a mixed landscape. 53% have a favorable impression, with 20% viewing the platform very favorably and 33% somewhat favorably. This majority indicates a generally positive sentiment towards Facebook, pointing to its continued relevance and appeal.

However, a significant portion of the population has negative views: 20% find it somewhat unfavorable, and 19% view it very unfavorably, totaling 39% with unfavorable opinions.

The public perception of Facebook among U.S. adults shows a mixed landscape. 53% have a favorable impression, with 20% viewing the platform very favorably and 33% somewhat favorably. This majority indicates a generally positive sentiment towards Facebook, pointing to its continued relevance and appeal.

However, a significant portion of the population has negative views: 20% find it somewhat unfavorable, and 19% view it very unfavorably, totaling 39% with unfavorable opinions.

Impressions of Facebook by age group

Further data reveals that despite various controversies, Facebook continues to be viewed positively across different age groups. Specifically, 24% of those aged 18 to 34 and 25% of the 35 to 44 age bracket express a favorable opinion of Facebook. This sentiment slightly declines with age, with 18% of 45 to 64-year-olds and 13% of those 65 and older sharing a very favorable view of the platform.

Impressions of Facebook by gender

Further exploration of public perception of Facebook based on gender reveals that among male respondents, 15% report a very favorable view of the social media platform, while a higher percentage of female respondents, 24%, share this sentiment. Furthermore, 30% of men and 37% of women express a somewhat favorable opinion of Facebook, indicating a generally more positive reception among female users.

Further exploration of public perception of Facebook based on gender reveals that among male respondents, 15% report a very favorable view of the social media platform, while a higher percentage of female respondents, 24%, share this sentiment. Furthermore, 30% of men and 37% of women express a somewhat favorable opinion of Facebook, indicating a generally more positive reception among female users.

Bottom Line

Facebook remains the most popular social media platform, providing several benefits for marketers and users. With a large and diverse user base and impressive engagement metrics, it is the preferred choice for advertisers seeking a broad audience.

Despite occasional obstacles, Facebook remains a dominant force in the digital landscape, serving as a versatile and long-lasting platform for everyone.