If you’re looking to grow your brand and become a famous social media influencer, it’s important to utilize all the tools available to you. Many influencers used TikTok to gain fame before moving onto other platforms, and it’s not hard to see why. Currently, TikTok boasts over one billion active monthly users.
Yes, billion, with a b! With so many people primed and ready to watch your content, it’s up to you to create captivating videos that keep them coming back for more. Once you’re posting regularly, you can build a personal connection, turning viewers into enthusiastic fans.
Going live is one of the best and most effective ways to do this, but not everyone is able to use this exciting feature. Let’s take a closer look at the benefits of using TikTok Live, who qualifies, and tips on increasing your TikTok follower account quickly.
What is TikTok Live?
TikTok Live is a real-time livestream allowing creators to interact with other users on the platform. This exciting feature lets you connect with your audience in a more personalized way, answering questions, providing behind the scene access, sharing tips and advice, and so much more!
Additionally, users 18 and older can send and receive gifts, offering an additional financial revenue stream.
Who Can Use TikTok Live?
There are only two requirements to use TikTok Live, making it one of the most easily accessible features to grow your brand. The first requirement is you must be 16 years old, and the second is you must have 1,000 followers.
Your age is determined by the birthdate you entered when you initially created your TikTok profile, so be sure to enter it incorrectly to avoid unwanted delays. If you’re struggling to grow your account, check out this article on How To Get 1,000 Followers on TikTok!
How to Stream on TikTok Live? 4 Simple Steps
Once you’ve completed the requirements, you’re ready to go live on TikTok! All it takes is a few simple steps, and you’re ready to connect with eager viewers from all over the world.
To Go Live on TikTok:
- Open the TikTok app and click the (+) button at the bottom
- On the menu, tap LIVE
- Once you’ve selected LIVE, a preview of your video will come up. Here you can add a title, turn comments on or off, choose to support a charity, add filters or effects, and opt to share your stream on other messaging services or social media platforms.
- Once ready, click Go LIVE to begin streaming
Once you’ve completed your live stream, click the power button on the menu screen, and your stream will end.
What are the Benefits of Using TikTok Live?
TikTok Live offers creators an effective way to grow their brand in a more relaxed, intimate environment. If you’re ready to take your social media presence to the next level, you won’t want to miss the incredible benefits this feature offers.
1. Create Long-Form Content
TikTok has many incredible qualities, but arguably the video time length limits aren’t one of them. Trying to cram high-quality content into a 60-second clip can be challenging, and even if you use the full-time allotment of up to 10 minutes, you may not be able to create the same high-quality videos as you can on other platforms.
That’s where Live changes the game! While you can’t upload edited videos, you can stream for up to 60 minutes at a time, which is a massive increase over the typical video length. With this amount of time, you can cover more extensive topics, interact with followers, and let your creativity fly!
2. Grow Your Community
Live streaming on TikTok lets you reach people you may not have connected with otherwise, growing your community and opening the door to more significant opportunities.
When you’re live, anyone can join your stream, and if they like what they see, they could become a devoted follower. It’s also a great opportunity to promote your other socials and act as your own marketer, expanding your reach and increasing your name recognition.
3. Create More Content
On the topic of content expansion, TikTok Live is an excellent way to create multiple videos out of one streaming event. Once your live ends, you can edit and use the content to create more posts which you can upload onto your TikTok account. Now, you’ve taken one event and turned it into numerous videos which you can post on multiple platforms without the need for additional filming.
4. Strengthen Your Relationship With Your Audience
There’s no denying that TikTok Live improves audience engagement which helps strengthen your relationship with your audience. People can get to know you on a more personal level, seeing your personality and connecting with you in real-time. Even if there are thousands of people on your stream, it feels more intimate, like a hangout between friends, which creates loyalty and turns viewers into fans.
TikTok Live is an awesome feature for any creator looking to grow their brand and expand their audience. Once you’ve reached the necessary requirements, it’s only a few simple steps, and you’re ready to go! Now you can let your creativity shine while connecting with people from around the world and get one step closer to becoming the social media influencer you’ve always dreamed of being!