A social media engine gives you access to what people across social media platforms are saying about you, your brand, your industry, and any other keywords you want to search for.
In this article, we’re highlighting 12 of the best social media search engines, as well as sharing advanced tips that can help you maximize your results from such a tool.
Come along with us and learn all about social media search engines!
How Do Social Media Search Engines Work?
Social media search engines are platforms that brands, marketers, and influencers use to search for names and keywords related to their business or product. Once the keywords have been input, the search engine trawls social media profiles and the internet and yields posts that contain mentions of those terms.
Why Use a Social Media Search Engine?
There are multiple reasons for using a social media search engine. Here are the top four.
Reason #1: Social Media Monitoring
The most important reason that marketers and brands use search engines for social media is monitoring.
Social media monitoring is a process that involves monitoring social media for mentions of your brand so that you can then respond to those mentions and make a positive impression on the people who originally posted them. This strategy allows you to market your business directly to your target audience while building a positive public image.
Reason #2: Public Sentiment
Searching for your brand name and other words associated with your business on social media can also help you gauge public sentiment about your brand.
When you read and listen to what people really say and think about you, it opens your eyes to a whole new perspective. You may just find out about some things that you need to improve to give your brand reputation a boost. Or you may discover that you’re doing everything right and that you should keep doing what you’re doing.
Reason #3: Opportunities for Growth
Using a social media search engine enables you to identify opportunities for growth for your business.
To that end, you can expand your search beyond keywords associated with your brand and enter search terms for your competitors or your industry. This way, you can see your market on a macroscale and find the gaps where you can insert your brand to turn a profit.
Reason #4: Insights into Target Audience
Certain types of social media search engines allow you to search for the names of individuals and uncover personal data about them. This may be a useful strategy if you want more insight into your target audience so that you can develop targeted social media campaigns that convert.
What Makes a Social Media Search Engine Effective?
A social media search engine is most effective when it can pull social data from as many platforms as possible.
Access to a wide range of data sources is important because the engine must be able to generate a full, comprehensive picture of public opinion about your brand. Without that, you run the risk of basing crucial marketing decisions on incomplete or misinterpreted data.
12 Best Social Media Search Engines
Now for the part, you’ve been waiting for! Here are the 12 best social media search engines on the internet.
Advanced Tips for Using Social Media Search Engines
Want to maximize your social media search engine results? Try these advanced tips.
Tip #1: Track trends in your industry to uncover new marketing opportunities
One incredibly useful function of social media search engines is tracking trends in your industry. Use this strategy to see what topics people on social media are buzzing about in your particular content niche or market. This will allow you to uncover new marketing opportunities and act on them before they become obsolete.
Tip #2: Monitor your competitors to find marketing gaps to fill
Social media search engines aren’t just for analyzing your brand reputation and following industry trends. They’re also for monitoring your competitors. By keeping an eye on what your competitors are doing and saying in their own social media marketing campaigns, you can identify gaps where you can draw attention to your own brand.
Tip #3: Search for mentions of your brand with the goal of responding
Don’t just research your brand name on social media to find out what users are saying about it. Take a proactive stance and search for mentions of your brand with the goal of responding. This is a great opportunity for you to connect with your target audience and increase brand awareness and trust.
The Biggest Limitation of Social Media Search Engines
The biggest limitation of social media search engines is a lack of data sources. This means you may not be able to find out as much information as you would like, depending on the object of your research and which sources your chosen search engine has access to.
With that in mind, it may be helpful to have more than one social media search engine in reserve to help you find as much information as possible.
Frequently Asked Questions
Which Social Media Search Engine is the Oldest?
The oldest social media search engine on our list is BoardReader. It was developed and released in the year 2000.
How Do Social Media Search Engines Help Businesses?
Social media search engines help businesses by giving them tools to research mentions of their brand, relevant keywords, competitors, and target audience. With this data, they can improve their brand reputation and develop more targeted marketing campaigns.
Can I Use Social Media Search Engines for Free?
Yes, some social media search engines are available for free. However, some of them may be limited in function and require you to subscribe to a paid plan to access more features.
Social media search engines give you the power to develop powerful social media marketing campaigns that target your preferred consumers, keep pace with your competitors, and stay ahead of trends in your industry. Use one of the 12 best social media search engines we suggested, or a combination along with our advanced tips to get the best results.