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10 Best Social Media Marketing Tools To Use In 2023

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Best Social Media Marketing Tools
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Within a decade, social media marketing has become a hot trend. Platforms like Instagram and Facebook have become the hub of marketing. However, building a business and establishing a social media presence is no cakewalk. After all, wearing multiple hats can get tiresome. Tools For great social media marketing strategy has to have all aspects refined and sharp.

Be it content curation or advertising, the work is endless. Let’s not forget about staying on top of trends and delivering visually compelling ideas. Although it is impossible to guarantee success, these too social media marketing tools can increase the odds.

To streamline your social media activities, here are the best social media marketing tools. No matter what the scale of your business is, these will surely help you ace your social media game!

Best Social Media Marketing Tools:



If you’re looking for an affordable all-in-one social media management tool, Buffer is all you need. The tool is extremely intuitive and uses authentic methods to reach new people on social media. With more than 10 years of experience, the tool is transparent about its functioning.

They have acquired more than 75k customers with more than 1.2 million social media followers. The credible tool is trusted by several leading companies like Burrow, Huckberry, DressUp, and many more. Although the tool initially started as a scheduler for Twitter, it covers all platforms today. From Facebook to Instagram to LinkedIn, it has a variety of features for everything.

Their auto-scheduler lets users auto-post content as per the content calendar. Moreover, users can also turn followers into fans with Buffer Engagements feature. Users can also get in-depth insights to measure performance and optimize accordingly.

Since all their metrics are displayed under one dashboard, the process becomes very simple. Users can look into their tutorials, webinars, and courses to know their procedures better. For startups and newbie influencers on a budget, Buffer offers a free plan. Their paid plans start from $5 onwards, along with a 14-day free trial.



Used by more than 15 million people, Hootsuite is one of the most widely used social media management tools. More than 800 of the Fortune 1000 companies reply upon Hootsuite for effective social media marketing. This all-in-one platform helps users connect with over 35 social networks. The platform is quite comprehensive and offers endless features.

It let users create and schedule several posts in bulk for different social platforms. Users can also get an overview of all social media channels and monitor messages and posts. Users can collaborate in real-time, stay on top of messages and plan campaigns ahead of time.

It also creates custom reports to reveal the brand’s impact and enhance the impact of the brand. Businesses can get to know the ROI from Hootsuite to see what works and what doesn’t. The platform also offers an individual plan for solo professionals and team members. Get started with their 30-day free trial for a hands-on experience on the tool. Their paid plans start from INR 1260. Interested users may also request a demo and customize plans as per individual requirements.


Competitor analysis and research is an important determinants of any brand’s success. Buzzsumo is a research tool, that helps clients in determining the same.  The tool is trusted by thousands of marketers on a daily basis. Some of their clientele also includes top brands like BuzzFeed, The Telegraph, Expedia, Hubspot, etc.

If you want to leave your competitors in the dust and make your content outshine, this tool is a must-have. The tool lets you find the most trending content that’s been shared across all social media channels. Users can also find a variety of suitable influencers as per their niche.

The tool sends alerts for different keywords, author names, domains, links, and brand names. This way, users can find and curate content accordingly that may go viral. When you post suitable content that your audience can enjoy, it can effectively skyrocket engagements.

Users can also analyze the content of their competitors to stay relevant and ahead of the competition. Other than this, users can monitor trends and comments to reply immediately and hold on to customers. New users can get started with their free plan or their 30-day free trial. Their paid plans start from $79 monthly for the annual plans.

Meet Edgar

MeetEdgar - Social Media Marketing Tools

Meet Edgar is an empowered female-founded, bootstrapped business that can take your business to the next level. Their team understands that not every business on social media is a gazillion-dollar multi-corporations. Hence, their services are dedicated to small businesses, startups, emerging influencers, and side hustlers.

With this tool, you need not be a one-person band responsible for designing, content curation, posting, and more. Their team takes one burden off your shoulders by proving a handy automated content manager. Users can put out evergreen content on all their social media handles collectively.

This can help in increasing traffic and shooting up engagements. Their clients never run out of regular posts because of their automated auto-refill queue. To prevent monotonous posts, it also lets users mix and schedules different content types and formats.

Its USP is the feature to create bottomless content that Edgar chooses from overtime. Some of its other features are only monitoring engagements, A/B testing, and ROI optimization. Join their team of 10k+ entrepreneurs for only $19 monthly. Before starting, one can also try out their free 7-day trial.


Mention - Social Media Marketing Tools

There’s no successful social media strategy execution without social listening. Mention is one of the most reliable and effective social listening tools. The tool is trusted by several corporations including Microsoft, Riyadh Airports, and Deliveroo.

It let users monitor brand mentions, your competitors, and your products and services in real-time. Users can pinpoint important conversations and conveniently monitor more than 1 billion worldwide sours. This includes blogs, forums, press releases, review websites, and more.

This helps in understanding how your brand is perceived and making adjustments accordingly. Before any crisis gets out of hand, watch and respond with Mention’s real-time data. If you want to uncover different trends in posts, conversations, and more as per your niche; Mention helps with that too.

Make sense of different posts and incorporate higher engagement strategies in your content bucket. Users can also organize and preview content on Mention in their multi-channel content calendar.

Brands can also scout for relevant influencers that can help increase brand turnover. To get brand insights at your fingertips, their reports help in understanding relevant data. They offer several plans to cater to personalized needs, including a free plan. Their paid plans begin from only € 29.


Rebrandly - Social Media Marketing Tools

With more than 550,000 happy customers, Rebrandly is one of the most trusted social media marketing tools. More than 55,000 developers make use of Rebrandly’s API. Moreover, the tool has created more than 1billon links and 2 billion clicks tracked every month.

And don’t just take our word for it, the tool has a Trust Pilot and Capterra rating of 5/5. Conde Nast, Land Rover, EY, and Cisco are some of the brands availing of its services. This advanced tool is the most widely-used tool for link shortening.

Every valuable piece of information on the internet has a link behind it. This industry-leading link management platform tracks and shortens URLs using custom domain names. Some of the benefits offered by these services include increased brand awareness and visibility.

These branded links can further drive a higher click-through rate by 39%. Some other interesting features include QR codes, traffic rerouting, link retargeting, API, 50+ app integrations, UTM builder, etc.

Users can also understand email marketing, social media, SEO, and ads through detailed click stats. The tool offers both, a free plan and paid plans starting at $29.

Sprout Social

Sprout Social - Social Media Marketing Tools

When it comes to all-in-one platforms, Sprout Social is one of the best social media marketing tools. The tool effectively helps in unlocking the full potential of social media to transform your social media marketing strategy.

Amongst all the 30,000 world-class brands and organizations of all sizes, its clients include UNICEF, Subaru, Columbia, and Shopify. It is one of the number 1 platforms when it comes to usability, satisfaction, user adoption, and customer support.

The tool offers several features helping in listening, publishing, engagement, analytics, and advocacy. The tool is an incredibly data-driven organization and allows one to track trends on social media.

This can help you connect resonating content that can have a greater impact. Users need not do their tasks manually, owing to their publisher scheduler and reporting tools. Be it content publishing or conversation tracking, Sprout Social takes care of it all.

Clients can also illuminate business-critical insights by tapping into their data and intelligence solutions. This way, you can understand your audience better, track real-time results, and gain a competitive edge. It also offers Paid promotion tools to boost Facebook posts. To get started, users need an initial investment of $89 monthly.

Social Pilot

SocialPilot - Social Media Marketing Tools

Social Pilot is one of the most cost-effective and user-friendly social media marketing tools for agencies and teams. It is definitely a slick competitor for tools for Buffer and Hootsuite. They have a dedicated set of features for small businesses, professionals, marketing agencies, and enterprises.

They have all possible features available for an all-rounded social media management approach. Their popular features only scheduling, publishing, analytics, social inbox, bulk scheduling, client management, and social media calendar.

Users can post across all platforms through their web, mobile, and browser extensions. Using an in-built workflow, the tool also makes collaborations seamless. One of the unique features of this tool is its content suggestions for all niches. Another USP of Social Pilot is its handy white-label reports.

They have a number of recommendations for all industries like education, tech, fashion, fitness, etc. Their dedicated account manager with email and phone support is another add-on.

Their priority support never lets its customers down. Users can get started from as low as $25. Users can get in touch with their team for personalized plans catering to individual needs.


Tailwind - Social Media Marketing Tools

If your branding strategy revolves around visual marketing, Tailwind is your pal. This tool is specifically made for effective Instagram and Pinterest Analytics or Marketing. A single tool like Tailwind feels like a whole marketing team in itself. It helps in automating the most difficult parts of your marketing strategy to grow faster on social platforms.

The tool is trusted by more than 1,000,000+ small businesses and brands. Some of them include Shopify, Cb2 Jenny Woo, and Article. With just one magical click, it let users transform your photos into beautiful social media posts. It atomically applies fonts, colors, and logos to every design for a unique set of on-brand shareable posts.

It consists of thousands of curated color palettes, layout options, and one-click edits. Users need not ever worry about resizing ever as every design comes with the perfect format and design.

Other than its visual advantages, it also has a variety of marketing features. This includes automated publishing, a single and filterable calendar, a personalized smart schedule, and a streamlined workflow.

There are several Tailwind exclusive features like joining Tailwind communities, hashtag finder, and more. Users can start with their forever-free plan. Their paid plans are also very pocket-friendly, starting at $9.99.


Mavsocial is an award-winning fully integrated social media marketing and management tool for SMBs, franchises, agencies, and enterprises. This all-in-one tool covers a number of platforms like Instagram, Facebook, LinkedIn, YouTube, WeChat, and more.

It is trusted By Top brands from every Industry including Domino, Grey Goose, Turner, and Digitas. Schedule, publish, and manage content from their easy-to-use campaign calendar for all platforms.

Users can save valuable time switching between different platforms by viewing all replies and comments in a single inbox. One can retweet, reply, and like directly from their Social Inbox. For effective social listening, users can track terms and keywords to identify and engage with specific topics.

Besides this, brands can assign tasks, and roles and manage approvals across multiple accounts and brands. On top of these common features, you can repeat your social media posts for specific durations with Mavsocial.  Its unique feature is its pool of multimedia libraries.

It consists of a variety of built-in stock image libraries with powerful editing tools and smart search capabilities. Users can also manage their Facebook campaigns and ads for a higher price. It is one of the most affordable social media marketing tools out there, starting at only $19.


When it comes to social media marketing tools, the options are limitless. There are several credible tools out there along with creative new launches popping. As you can see, a majority of these tools have free trials.

You can test these tools out before choosing the ones that cater to your needs perfectly. Invest some time in getting to know each one of these tools and their functioning. Go and leverage these tools to max out your social media potential!

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