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Agorapulse Review: Features, Pricing, Alternatives (2024)

Sprout Social, HubSpot, and now… Agorapulse? What is this social media management program, what are its pros and cons, and is it safe to entrust your social media to it? Find out in our full Agorapulse review!
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Agorapulse Review
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Whether you run a small business, are a growing influencer, or oversee social media channels for multiple brands at a large company, managing social networks is key for achieving your goals. There are a number of social media management platforms available that help you streamline your work across multiple different channels. 

Agorapulse is one of the social media management software platforms. First launched in 2011, this software provides comprehensive tools for oversight of social media accounts, helping you streamline your cross-platform work from a singular source. Let’s take a look at some of the tools this software provides for social media managers. 

Major Features Offered by Agorapulse

The vast majority of social media management platforms provide various tools for planning, publishing, and assessing posts as well as communicating with clients through social media. However, there are certain features where each product tends to excel. Below are some of Agorapulse’s most useful features. 

Social Media Inbox

Do you ever get tired of going from one app to another to respond to messages from customers? Agorapulse’s social media inbox integrates all of your messages into one convenient place. This allows you to reply to customers quickly and seamlessly across all your social media channels from one place. There is even an AI-driven inbox assistant available to help with these tasks. 

Comprehensive Publishing Tools

Agorapulse allows you to manage your social media strategy across all channels from one convenient source. Organize by brand or account easily while giving other team members access to work on certain accounts. You are able to schedule and publish posts, stories, reals, and videos all from the comfort of a singular source. 

Active Listening for Your Brand

Social media trends change by the minute, making it difficult to stay on top of any conversations that apply to your brand. Agorapulse provides social media monitoring for specific keywords that can uncover and notify you about conversations regarding your brand or even competitors. This allows you to quickly respond to urgent situations and help steer the online discourse to take action. This includes notifications to a mobile app. 

In-Depth Analytics and Reporting

One of the most useful features of Agorapulse is their impressive suite of data reports. Track a wide variety of metrics including organic reach, paid reach, clicks, engaged users, views, followers gained/lost, and more.

You can even categorize types of content or users with tags to streamline analytics. The software also allows for monitoring the performance of your team in terms of what is reviewed and response times. Reports can be easily filtered, exported in CSV format, or viewed from a mobile app. 

High-Quality Customer Service

A strong feature provided by the Agorapulse team is their high-quality customer service. Help can easily be accessed from the “Help” button in the lower-left corner of the screen. The website also provides FAQs, text tutorials, and video tutorials.

Followers of their YouTube channel will find weekly videos and workshops on their specific software and social media marketing in general.

A good example of the style of these videos is this one on using analytics to increase ROI.

agorapulse clients list

Apps Integration with Agorapulse

When working with social media management platforms, an important consideration is which social media sites can be easily integrated.

Supported Social media Networks

After all, you want to ensure that you are using a platform that operates with all of your different channels. Agorapulse currently provides the following integrations:

  • Facebook (including Facebook Pages & Facebook Groups)
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube
  • TikTok
  • Google My Business

Of course, you will note that two popular social media platforms not mentioned are Snapchat and Pinterest. Thus, if your business leverages these platforms, Agorapulse may not provide the exact services you are looking for at this time. However, the vast majority of major social media players are represented. 

Getting Started with Agorapulse: How it Works

Agorapulse software can save you time, help you get more organized, and provide valuable insights for your work. Plus, getting started with Agorapulse is very easy. In fact, reviews frequently cite the ease and intuitiveness of the software’s design. 

Once you have signed up for your Agorapulse account, the first step is to simply link your various social media profiles. This can be easily done by clicking “Add a social profile” and following the prompts. Next, you will want to invite your team members to join. Simply click “Invite team members” and follow the steps to grant access and permissions. 

You can next connect your various advertising accounts by clicking the settings icon on the top right side of the screen, selecting a social media account, and then connecting the related advertising accounts. Users who want to shorten links can connect to bit.ly using the “General” tab under settings.  

Once these steps are done, it is recommended to organize your profiles and team members, particularly if you work with a large social media team. The “Menu/Groups” tab will allow you to create and name new groups of team members and associate specific social media profiles with each.

Now, you are ready to use Agorapulse to engage with your social media! Be sure to take some time to familiarize yourself with the various options and features. 

Agorapulse Pricing & 30-Day Free Trial

One of the biggest incentives to try Agorapulse is its extensive free trial, which allows you to use it free for 30 days without providing a credit card. Thus, you won’t have to worry about being billed if you forget to cancel. 

Agorapulse does offer a free plan.

agorapulse free account

With this, one user can integrate up to three social media profiles (excluding TikTok and Google My Business). This account option allows for scheduling up to 10 posts and provides some basic features. It could be a good fit for small local businesses or influencers who just use a couple of channels. However, most people will want to upgrade. 

However, those wanting to involve more users, and social media profiles, or needing more advanced features such as listening will want to opt for a subscription.

There are three different paid plans that are available:

Agorapulse Monthly and annually Pricing

Standard

The standard plan costs $49 per month. With this, you get all the basic features including Google Analytics. It includes unlimited posts, a unified publishing calendar, the inbox, social media ROI analysis, a smartphone app, and a few other features. 

Professional

At $79 per month, a professional subscription will give you even more services including the Instagram grid view, first comment scheduling, Twitter threads scheduling, Canva integration, comment monitoring on up to 300 ads each month, and social media listening for specific keywords. At this level, you also gain some tools to improve teamwork such as the ability to add comments on the calendar and a workflow to assign tasks to other team members. 

Advanced

The premier subscription is the Advanced at $119 per month. With this, you also get an extensive content library, advanced spam management, comment monitoring for up to 2,500 ads, an AI inbox assistant, customized Power reports, and enhanced Google Analytics.

If none of these options fit your needs, Agorapulse does offer customized options.

Those interested in this should contact the company for a demo to discuss their needs and get a quote.

 

Pros and Cons

Like any software, there are benefits to using Agorapulse as well as drawbacks. Here are our thoughts on where Agorapulse really shines and where it could be improved. 

Benefits

The listening feature helps brands be proactive. 
Ability to filter negative comments, hate speech, and other issues. 
Inbox makes responding to messages across apps seamless.
Intuitive and easy to use.
Several different pricing options including a free version.
Allows for fairly efficient teamwork including real-time collaboration.

Drawbacks

No ability to draft content on the platform. 
Accessing some features can be expensive.  
Lack of GIF support. 
No Pinterest or Snapchat integration. 

Agorapulse Alternatives

There are a wide variety of options when it comes to platforms for social media management. Agorapulse’s competitors include:

Sprout Social
Sprout Social

Hootsuite
Hootsuite

Sendible
Sendible

 

Zoho Social
zoho social

 

Social Pilot
Social Pilot

 

Our Verdict: Is Agorapulse Worth It? 

How does Agorapulse stack up against other options for managing your social media strategy? 

Users tend to think fairly highly of the options provided by Agorapulse.

You will frequently see reviews of 4 ½ to 5 stars on sites like GetApp, Capterra, and Influencer Marketing Hub.

The ease of navigation, social media listening features, and ROI reporting are frequently cited as among the ways where this platform really shines. 

Ultimately, we find that Agorapulse is a great choice for social media management that will have a plan that fits the needs of most users. We would place it on par with Sprout Social and Hootsuite as among the top options for managing your social channels.

Those looking for a quality social media management platform would benefit from doing a demo to get a sense of how Agroapulse can help with their needs. 

Frequently Asked Questions

Does Agorapulse have negative reviews?

In looking at what users said about Agorapulse on a number of rating sites, reviews were largely positive, typically around 4 ½ out of 5 stars.

Is Agorapulse legit or a scam? Is it safe to use?

Agorapulse is a reputable, well-known software. It is certainly safe to use; however, users should take a look at features first to identify what plan will best meet their needs.

What are Agorapulse’s top competitors?

The two most significant competitors are Hootsuite and Sprout Social.

Where can I find more Agorapulse reviews?

Agorapulse has been on the market since 2011. Thus, you can easily find many Agorapulse reviews by using Google. Sites like Trust Radius and Capterra are useful for quickly reading reviews from many users. Be sure to check the recency of the review as Agorapulse has rolled out more features over time, so some reviews may not be up to date.

Is an Agorapulse free trial available?

Yes, users can use Agorapulse for free for a period of 30 days without needing to provide a credit card. This gives plenty of time to become familiar with the software and try out features.

What is Agorapulse integration’s unique feature?

Perhaps the most unique feature for Agorapulse is its in-depth analytics and reporting, which can provide extensive data for users who are trying to optimize their social media channels.

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