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How Much Do Instagram Models Make in 2024?

Are you an Instagram model and want to begin earning money from your following? Discover how some models make millions of dollars from their followers and command thousands per post.
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Working as an Instagram model can be a rewarding and even lucrative career. Many models have the opportunity to travel the world and partner with brands they love. If you’re pursuing this career path, you may be wondering: how much do Instagram models make?

Let’s find out.

How Much Do Instagram Models Make?

Instagram models can earn anywhere from $100 to $1 million+ per post. Your follower count play a big role in how much you earn, but that’s not the only factor (more on that soon).

For now, let’s look at how much models earn, on average, based on their following.

  • Less than 10,000 Followers:

Even if you’re just starting to build a following, you can still earn money as an Instagram model. Once you’ve accumulated 6,000+ followers, you can expect to get paid about $80-$100 per post.

  • 10,000+ to 100,000 Followers:

Models with 10,000 or more followers are more attractive to brands because they have more options. With this many followers, you can link directly to products and use the “Swipe Up” feature on Instagram Stories. Brands may even seek you out for opportunities. It’s not uncommon for models with this follower level to earn $200 per post.

  • 100,000 to 1 Million Followers:

You’re in the big leagues now, and your influence can command more money per post. Models with 500,000+ followers can earn up to $700 or more per post.

  • Over 1 Million Followers:

Celebrity models with this level of following can command as much as $1 million per post.

For Instagram models, it’s all about your level of influence. The greater your influence, the more you can earn.

What Factors Affect an Instagram Model’s Earnings?

There are several factors that affect an Instagram model’s earnings, including:

1. Follower Count

A model’s follower count will play the biggest role in their earnings. The more followers you have, the more money you can command because you have such a large audience.

2. Niche

Follower count is important, but it’s not the only thing that will influence your earnings. Your niche will also be a factor. Your style, network and interests will all impact how much you earn as a model.

High-fashion models, for example, are more likely to be compensated with higher contracts or more valuable items. 

Other niches may have lower payouts, but if the competition is minimal, you could make just as much or more than high-fashion models.

If you’re new to modeling, you may need to do your research and experiment with different niches to see which ones you’re most comfortable in.

3. Level of Influence

A model’s influence level will also affect their earnings. The greater your influence, the greater the compensation.

While follower count certainly plays a role here, it’s not the only factor. If you have a very loyal follower base and connect and engage with them on a deeper level, brands will recognize the power of your influence and compensate you more as a result.

Now that you know how much models can make and the factors that influence their earnings, you may be wondering: how do they make their money? Instagram models can make money in a variety of ways.

How Instagram Models Make Their Money?

Instagram models are more than pretty faces and perfect bodies: they make a lot of money, too. Models can earn from the relationships they build, but the most common ways to make money include:

1. Sponsored Posts

Sponsorships are a golden opportunity to make money. The model promotes a product and they’re paid for it. The more followers you have, the more money you can command. Every influencer is different, but you’ll find ranges from:

2. Selling Posts or Shoutouts

Selling posts is similar to sponsorships, but they don’t need to promote a brand. Instead, people will pay to have models mention them or promote their profiles. You can use a service like Shoutcart to connect to influencers to buy shoutouts.

Prices Can Range From:

  • $50 for an influencer with 7,800 followers
  • $1,200 for a model with 705,000 followers

3. Affiliates

Instagram models also dabble in affiliate marketing. How does this work? They add a link to their bio or post, and when someone clicks it and buys a product, they earn a:

  • Certain percentage of the sale, or
  • Flat rate fee for the sale

Creators can use their own affiliate links, but Instagram also has its own affiliate platform (more info here). Earnings can range from a few dollars a month to thousands of dollars, depending on your audience, engagement and how many followers make purchases.

4. Brand Ambassador

Brand ambassadors get a lot of neat perks:

  • Their own affiliate links
  • Product previews
  • Influencer insights

Ambassadors can make between $500 and $10,000+ per month.

5. Classic Modeling Gigs

Instagram models also earn money through classic modeling gigs. Their online presence and large following make it easier to attract the attention of modeling agencies and brands. 

Many Instagram models further their careers with more lucrative offline modeling gigs, which can pay between $25-$175 per hour or more.

6. Personal Businesses

Models, and influencers of any kind, can make a ton of money by running their own businesses. If you’re a model who wants to maximize their earnings, create something. Prime examples of models that have decided that they want to run their own businesses include:

  • Alexis Ren went from model to actress to the cover of magazines. She started a business with her friend selling subscriptions to her fitness and yoga platform during COVID and promoted it to her 17.9 million followers. 
  • Jen Selter followed a similar path with her 14 million followers. She joined the FitPlan app, which she earns money from on top of her other business ventures.

You’ll find many Instagram models with their own clothing lines, makeup lines and fitness plans.

So, How Much Do Instagram Models Make?

You can make $0 with a small following or millions of dollars with a mix of revenue from sponsored posts, sponsorships, affiliate programs and even your own business.

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