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  5. Top 30 Most Popular YouTube Influencers (2023)

Top 30 Most Popular YouTube Influencers (2023)

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  1. Blog
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  5. Top 30 Most Popular YouTube Influencers (2023)
Top YouTube Influencers
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Over time, YouTube has emerged as one of the best video streaming platforms, with millions of talented creators joining the network every year. There is a plenitude of niches that people dwell in to create entertaining content and establish themselves as a brand. Today, YouTubers are no less than celebrities, with millions of subscribers following their content regularly. From fashion, beauty, and travel to gaming, humor, and sports, YouTube has a place for everyone. We’ve found the 30 most credible YouTube influencers from different niches who are the top players of their industry.

The quality of their content and their following speaks for their talent and hard work. So, without further ado, discover the top YouTube influencers from around the world. Follow them to receive your daily dose of entertainment, education, and more. Let’s get started.

Top YouTube Influencers



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A post shared by PewDiePie (@pewdiepie)

Of course, we had to start our list with the wildly popular YouTube star, PewDiePie. This top YouTube influencer hails from Sweden and has an incredible following of 111 million subscribers. All the credit goes to his entertaining personality and unique content. Despite a lot of controversies during his growth on YouTube, PewDiePie succeeded in keeping its subscribers entertained.

His Minecraft series went viral on YouTube, which brought a ray of light to his YouTube career. His Instagram presence is equally delightful as his YouTube channel. So, check him out online for gaming and humor.

YouTube / Instagram



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A post shared by Yuya (@yuyacst)

Yuya is a Mexican Beauty influencer with 24.8 million subscribers. Popularly known for her precise makeup skills, Yuya become one of the first-ever female YouTubers to cross the 20 million mark in 2017. Besides this, she has published two books and launched a fragrance brand under her name.

Yuya also opened up a cosmetic line providing quality make-up products to the public. Her videos are centered on women’s beauty, skincare, and hygiene. Her mission is to educate women around the world on how to take care of themselves and look presentable effortlessly.

YouTube / Instagram

Bhuvan Bham


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A post shared by Bhuvan Bam (@bhuvan.bam22)

With over 26.1 million subscribers on YouTube, Bhuvan Bham has many firsts to his name, including being the first Indian YouTube creator to cross ten million subscribers. He is also the first YouTuber to cross 4 billion views on his channel. Besides this, Bhuvan is the first Indian digital celebrity to have swayed the world with his comedy skits, creative videos, and music compositions.

His popularity became so viral that he was approached by the top sports brands to create relevant content for the company. He has also collaborated with many other YouTubers across the globe.

YouTube / Instagram

Logan Paul


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A post shared by Logan Paul (@loganpaul)

Who doesn’t know Logan Paul? With 23.6 million subscribers, this American YouTuber and actor are well known for his pranks, vlogs, and incredible stunts. His podcast ‘Impaulsive’ is equally successful offering the most thought-provoking and mentally stimulating content.

Logan Paul’s popularity became apparent when he fought his fellow creator Olajide Olatunji (KSI) in an amateur white-collar boxing game. This video went viral on social media and was also shared on the Sky Sports Boxing YouTube channel. One thing is for sure that as a follower of Logan Paul you can expect the unexpected. 

YouTube / Instagram 

Carry Minati

Reaching the 38.3 million mark on YouTube, Carry Minati also known as Ajey Nagar is a household name. An Indian comedian, gamer, and rapper, Ajey loves to make super entertaining and relatable videos. He also engages with his followers through live streams. His YouTube fame was recognized by Time magazine in 2019 as the Next Generation Leader on YouTube.

He was also appreciated by Forbes getting his name registered in the 30 under 30 Asia list. Follow him for some humorous skits, reaction videos, and gaming streams.

YouTube / Instagram

Casey Neistat

Casey Neistat is a wildly popular name in the YouTube community. He has been an avid YouTuber for over ten years and gained over 12.5 million subscribers through sheer engagement with his audience. Casey typically posts videos related to product reviews and facts about different technologies used in various products.

His channel became a special interest for many companies sending him free products for a genuine review. Besides this, he keeps his subscribers updated with his life through daily vlogs. Casey also posts a lot of travel and adventure content with his family and friends.

YouTube / Instagram

Zoe Sugg

Zoe Sugg popularly known as Zoella is the best YouTube fashion influencer from the UK. With a subscriber list of 4.93 million on one of her channels, she shares her passion for make-up, fashion, and lifestyle with her followers. Apart from this, she has one more channel that sums her following to 10.7 million.

Her beauty tutorials, daily vlogs, shopping hauls, and home decorations take you to a soothing space with relaxing music and pleasing aesthetics. Follow her to get inspired in transforming yourself most positively.

YouTube / Instagram


Originally known as German Alejandro Garmendia Aranis, is a versatile sketch actor, comedian, and writer. He not only entertains his followers with his comedy skills but also produces a variety of entertaining songs. With over 43.5 million subscribers, HolaSoyGerman is the second most subscribed Spanish YouTube channel.

And he is not far from moving up to the first position. His content is refreshing and brings a smile to your face right from the beginning of the video. If you have a soft spot for comedians then you must follow HolaSoyGerman.

YouTube / Instagram

Shane Dawson

Shane Dawson is one of the best influencers on YouTube with a following of 19.3 million. He is an actor, comedian, writer, director, and also a make-up artist. Shane’s journey to fame started with his documentary-style videos called the ‘Conspiracy Theories’.

His collaboration with Jeffree Starr on this documentary-style series and a bunch of make-up brand reviews brought light to his YouTube career and made him climb the stairs of million followers. Follow Shane for some unique yet entertaining content.

YouTube / Instagram


ElRubiusOMG is a YouTube channel focused on gameplays and vlogs. The channel is run by Ruben Doblas Gundersen, a Spanish-Norwegian YouTuber who amalgamates tech with video games and shares relevant content with 40.4 million subscribers. His anime series called the Virtual Hero became super popular on YouTube which was later adapted into comics.

ElRubius found the much-awaited fame in 2018 when he obtained a world record of live viewers during the YouTube broadcast for a Fortnite tournament. If you are a gaming fanatic, then you’ll love this channel.

YouTube / Instagram

Chloe Ting

Chloe Ting is one of the best fitness influencers on YouTube. Based in Singapore, she shares some amazing workout challenges to help people get in shape. Her channel consists of different playlists that focus on specific body issues and motivates her subscribers to push their limits and get that extra burn in their bodies.

Her workouts are beginner-friendly and can be done at home without any equipment. Besides posting about exercise routines, Chloe also shares some delicious nutrition-rich recipes that help in building strength without the need for supplements. Her videos are followed by 24.5 million subscribers worldwide.

YouTube / Instagram

Vanoss Gaming

Vanoss Gaming is a gaming YouTube channel run by Canadian YouTuber Evan Fong. He posts a range of montage-style gaming videos on his channel. Besides this, he streams live gaming challenges with other creators and gets more views. One of his popular gaming streams included Grand Theft Auto V and Garry’s Mod.

He was the creative director of the popular video game Dead Realm and the voice actor for Paranormal Action Squad, a YouTube premium series. He has collaborated with many game brands and musicians creating content that keeps the 25.8 million subscribers entertained.

YouTube / Instagram

Michelle Phan

Michelle Phan is a popular name in the make-up and beauty niche. Her tutorials and product recommendations are super effective and easy to follow. She also shares her life updates through personal vlogs which keep her 8.72 million followers engaged. Her content is super relevant and focuses on highlighting the current make-up trends.

Besides this, Michelle also shares some game-changing skincare routines and reviews different skincare products for her subscribers. You can also check out her cosmetic line which promotes an amazing range of make-up products.

YouTube / Instagram 


Smosh is a product of the hard work of two friends Ian Hecox and Anthony Padilla. This channel showcases the typical American sketch comedy acts along with flash animations. Both Ian and Anthony are popular YouTube sensations in their respective fields.

They began posting comedy videos on Smosh that went viral immediately helping them build a community of 25 million subscribers. Not only are their videos super hilarious but they are surprisingly very relevant. And don’t forget the quality of content that makes each video worth millions of views. Check out Smosh if you enjoy watching unique comedy skits.

YouTube / Instagram

Marques Brownlee

Marques Brownlee is an American YouTuber and a professional Frisbee player who creates technology-focused videos. His podcast Waveform is also dedicated to sharing interesting technology-related content, reviewing smartphones, smart gadgets, and laptops.

His product recommendations, interviews, and commentary is very informative. What makes him stand out among the Tech Gurus is his continuous engagement with his followers. This is exactly why he is one of the top YouTube influencers in the technology niche. Check out his videos if you want to get realistic insights on some new smartphones and gadgets.

YouTube / Instagram

Kimberly Loaiza

Kimberly Loaiza is a Mexican YouTuber who topped the charts by achieving 100,000 subscribers in her first week on YouTube. She established herself as a YouTube fashion influencer, singer, and businesswoman. With over 40.3 million subscribers Kimberly shares her talent as a musician by posting creative music videos on her channel.

She is listed among the top 3 TikTok influencers in Mexico and is wildly popular for her fashion sense and poise. On average her videos receive 14.5 million views every month. This marks her popularity as the top YouTube influencer on the list.

YouTube / Instagram

Felipe Neto

Felipe Neto Rodrigues Vieira is an award-winning vlogger and actor. He is the founder of Paramaker, a business YouTube network that shared insights about Brazil’s online video market. He has a following of 45 million followers who enjoy his videos daily. Felipo doesn’t restrict his content to a particular niche.

Being an actor, comedian, and writer, his videos revolve around general entertainment. More than the videos you’ll love his personality. He was included in the list of 100 most influential people published by Time magazine in 2020.

YouTube / Instagram

Kids Diana Show

Looking at some of the top-rated kid’s YouTube channels, Kids Diana Show is one that you can’t miss. This Ukrainian channel with 110 million subscribers, features Diana, a young girl who posts videos about her life, family, and friends. Besides this, it is an educational channel where kids can learn songs and rhymes.

Apart from this, you can watch Diana review different toys and get to know more about her through daily vlogs. This channel is a treat for children to sit, learn and enjoy educational content with their family and friends.

YouTube / Instagram

Vlad and Niki

Another children’s YouTube channel that gained enormous popularity with over 96.2 million subscribers is Vlad and Niki. The Russian-American brothers play games and participate in fun activities with their mother. The channel is typically run by their parents Sergey and Victoria Vashketov who edit the videos and make them more engaging for the kids to watch.

The best part is that they have 16 different channels that translate the content into 13 languages. So, this makes their social following more than 112 million subscribers which is impeccable for a three-year-old channel.

YouTube / Instagram

Mr. Beast

Mr. Beast is a phenomenal YouTube channel run by Jimmy Donaldson, who loves to post amazing stunts that’ll keep you hooked to the video. From making a 52-hour long video of counting to 200,000 to collaborating with 600 YouTubers to plant 20 million trees, Mr. Beast does anything and everything.

His channel showcases a plenitude of different tricks that are entertaining and mesmerizing to watch. The best part is that his videos are evergreen and suitable for any type of audience.

YouTube / Instagram

Dude Perfect

Dude Perfect is an American sport and entertainment Channel run by the famous twins Coby and Cory Cotton along with Cody Jones, Garrett Hilbert, and Tyler Toney. The group of five sports enthusiasts posts unbelievable stunts and trick shots that leave the followers in total shock.

Their hard work, creativity, and talent helped them reach Guinness world records. What makes them stand out the most is their editing skills which make their content more exciting. With over 59.3 million followers, these Texas boys are ready to please their followers with some upbeat music and amazing skills.

YouTube / Instagram

Ryan’s World

Ryan’s world is the perfect world of fun and entertainment for all kids. He might be just eight years old but has a following of 34.6 million followers who enjoy his videos daily. This children’s YouTube channel features Ryan’s toy reviews, adventures with his family, daily vlogs, and educational content for children of all ages.

This channel is filled with a bundle of joy, laughter, and learning that the kids can experience with their friends and family. If you are looking for an amazing YouTube channel for your child, then introduce them to Ryan’s World.

YouTube / Instagram

Whindersson Nunes

Whindersson Nunes with his 44 million followers is the next best YouTube influencer on this list. This Brazillian comedian, singer, and creator are best known for his comedy videos. His credibility lies in the fact that each of his videos receives thousands of views within a few minutes of the video release.

On his channel, you’ll find a wide range of daily vlogs, travel content, parodies, and film reviews. His content never goes outdated and people watch it on repeat with the same enthusiasm. Besides this, he has a variety of videos for people who prefer easy-viewing entertainment.

YouTube / Instagram


Fernanfloo is one of the most entertaining YouTube channels run by Luis Fernando Flores. He is a Salvadoran YouTuber who loves posting gaming videos along with personal vlog-style videos. Besides gaming, you’ll find a range of animation videos mixed with horror, GTA5, GOW, and other indie games.

Currently, Fernanfloo has a whooping following of 45.8 million subscribers enjoying his daily dose of content. His channel is the 42nd most subscribed channel on YouTube and the 4th best Spanish-speaking channel on the platform making him the best influencer on YouTube. 

YouTube / Instagram

Lilly Singh

Hailing from Canada, Lilly took over YouTube in 2010 making the most relatable and hilarious content. She started her channel under the pseudo name ‘Superwoman’ showcasing her acting, comedy writing, and excellent editing skills through her skits. Her take on the Indian-Canadian family drama made her pretty popular among the millennials and Gen-Z groups.

She is one of the highest-paid YouTubers whose work was recognized by Forbes. She also received several popular awards for her work. Recently, she hosted her talk show ‘A Little Late with Lilly Singh’ which aired on NBC.

YouTube / Instagram

Liza Koshy

Liza Koshy is one of the popular Internet celebrities and YouTubers. She began her YouTube career in 2013 posting vines and comedy skits on the channel. Her talent was recognized by many producers which opened an opportunity to act in movies like Boo! A Madea Halloween and YouTube premium series called Escape the Night.

With over 17.2 million subscribers Liza shares her passion for comedy and relatable content. Her on-screen wittiness and cheerful personality cannot be ignored. Liza’s recent venture was her YouTube premium comedy series called ‘Liza on Demand’ which highlighted her YouTube career.

YouTube / Instagram

Jeffree Starr

Jeffree Starr has become a household name. He fell in love with cosmetics when he was just 13 years old and started experimenting with distinct looks. His passion is what helped him launch his YouTube channel, as well as his personal cosmetic line, which immediately went viral.

On his channel, Jeffree loves to share different product/brand reviews. He also shares glimpses of his life and works with his followers. Jeffree’s brutal honesty and upfront attitude have got him into a lot of controversies, but that’s exactly what we love about him.

YouTube / Instagram

Bethany Mota

Bethany Noel Mota is the best YouTube fashion influencer that has surpassed 9.53 million subscribers on YouTube and over 837 million views. With so much love and warmth for her subscribers, Bethany shares beauty and fashion tips. Her makeup tutorials are super comforting to watch and her DIY ideas are out of the world.

Besides staying active on YouTube Bethany collaborates with popular brands like Forever 21, and J.C. Penny. She recently launched her fashion section with Aeropostale. She also uses her platform to spread awareness about anti-bullying and self-acceptance.

YouTube / Instagram

Jenna Marbles

With over 19.8 million subscribers, Jenna Nicole Mourey has made her mark as one of the best YouTube influencers. The ‘Marbles’ title in her name refers to her dog who appears in most of her videos. Besides her TV career as a mainstream actor and a Tv show host, Jenna joined YouTube in 2010 to create refreshing content.

Her videos educate people and provide honest insights into the most common issues in the world. Besides this, she also posts witty content that keeps her followers hooked to her channel.


Voce Sabia 

Voce Sabia is a unique YouTube channel run by the Brazilian duo Daniel Molo and Lukas Marques. With their 44.4 million subscribers, the duo shares interesting fun facts related to anything. Their series on 10 facts on random things showcased some of the weirdest yet most entertaining facts.

From relieving Disney’s biggest secrets to talking about the most expensive fruits in the world, Voce Sabia is a channel that’ll take you into a different world of knowledge and engagement. Don’t miss out on this duo if you want to explore different genres of YouTube entertainment.

YouTube / Instagram


The above YouTubers are not just a source of entertainment for everyone but they give inspiration to people to change their life through creativity and hard work. They take their followers to a world of happiness, humor, and entertainment. Some of them also act as role models for aspiring YouTubers who want to experience a different life and create an impact on others. 

If you want to live a life on your terms and start a YouTube career to inspire others around the world then the above list will surely help you. YouTube is an incredible platform where you can not only emerge as a creator but also get monetary benefits to sustain in life. And it is not too late to start your journey.

Have a look at the list of the top YouTube influencers and get insights on what makes them the best in their niche. For those who are looking for pure entertainment, the above YouTubers will not disappoint you at all. In fact, they’ll keep you entertained for a very long time. 

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