One of the most valuable places to build brand awareness and hype around your company is on Instagram, with one of the highest engagement rates of any social media platform. Nevertheless, to get the most out of your Instagram marketing, do not forget to use the best analytics tools available. The same goes for Instagram marketing: if you know who you want to reach and how to reach them, your Instagram marketing will be more focused, efficient, and cost-effective. Since Instagram has over 500 million users, you should definitely concentrate on it.
The Instagram analytics tools allow you to refine campaigns while getting information on your audience. If a campaign fails, depending on the tool you are using, you can pull up different insights that help you improve for the next time. It may be difficult, however, to wade through the sea of options and just pick one out of the many available.
Hence, put together here, is a comprehensive list of the best Instagram analytics tools that will help you pick what is best for your brand. It is recommended that you choose one of the following companies if you want to be assured that your data is safe and you are getting a high-quality service.
To start, let us examine the advantages of using Instagram analytics tools.
SocialFox can effectively manage your Instagram campaign so you get the results you want. Each pricing tier in SocialFox lets you choose what is right for your business. With SocialFox, you can track more than 25 metrics, as well as customize your processes to find the most popular posts within a different period of time or the favorite photo filters for each demographic.
SocialFox helps you determine what makes a campaign stand out from the crowd, as well as who your account’s audience is. Using tracking tools, you can discover what resonates most with your followers, such as filters, post frequency, hashtags, and profile content, and take advantage of that information to increase your performance, increase brand recognition, establish relationships with loyal fans, and boost conversions. It is also possible to discover how your competition is utilizing Instagram, their successes, and mistakes so that you know what you can do better. Last but not least, SocialFox offers graphical reports that show each follower gained or lost, every click, and every moment of engagement, all in real-time.
One of the biggest, most integrated tools available when you want to expand your reach beyond Instagram is Brandwatch. Instagram analytics are part of its features, but it does more. With Brandwatch, you can track trends and sentiment on the internet and social media in real-time, responding quickly to changes.
Brandwatch provides a free demo of its tool, and a representative will customize it to meet your business’s needs. This approach will save you money because you will not waste any on unnecessary items. In other words, if you are looking for a fully customizable analytics tool, gives you all the information you might need, and makes it accessible and easy to use, Brandwatch is where it is at.
Similar to Brandwatch, Keyhole offers transparent pricing through an à la carte model. Each feature costs less the more you choose, and you can also add comprehensive live support. Furthermore, Keyhole offers a free seven-day trial, so you can see what it is like before you commit.
Using Keyhole, which is easy to learn, you can perform a wide variety of analytics. You are alerted if your brand is mentioned on websites, news outlets, and blogs, for example, by watching your social media accounts, such as Facebook, YouTube, and Twitter. Additionally, it provides an array of reports that will allow you to track your competitors, create one successful campaign after another, and find influencers who will reach your audience.
One of the most popular social media management tools on the web is Hootsuite. It takes a lot of training to learn how to use Hootsuite’s features. However, the company has you covered there as its Hootsuite Academy offers a program for you to learn about the company’s platform and use it to its maximum benefit. If you sign up for Hootsuite, you will receive everything you could imagine when it comes to flexibility, analytics, team collaboration, and post-management, so you can track click-through rates, hashtags, competitors, social engagement, and more.
As well as getting granular insight into your social media performance, you can also investigate how your brand position and customer loyalty can be improved. Social media management is also included in Hootsuite. Using the program, you can develop engaging posts and add them to your calendar. You can choose to schedule them to be published to Instagram, Facebook, Twitter, Linked In, Pinterest, and YouTube whenever you want. Up to 10 profiles can be analyzed and scheduled with the standard level of service, and you get access to the most important features at that price point.
It is easy to manage your social engagement from one dashboard with Iconosquare, so you do not have to check a variety of sites to engage with your followers. Iconosquare keeps track of all your tags and mentions, gives you insight into your influence, and offers data on your competitors so you always know how you compare.
Iconosquare will generate your posts for you, customize them for each platform, and then schedule them for you. There are not many bells and whistles included with Iconosquare, but it is one of the best Instagram analytics tools available. Managing social media and analyzing it at the same time makes this service affordable for smaller businesses.
It gives you a solid big-picture view of your analytics by breaking them down in unusual ways. Your data will appear in the form of your entire network of Instagram accounts. You can see your marketing teams’ performance, track how effective your paid boosts are in comparison to your regular posts, track link clicks, and monitor social conversations.
Your posts are easy to create and schedule with Sprout Social. You can use its library of assets, such as photos and videos, as starting points for your posts. The tool will suggest content, inspire, and even tell you when to post when you can best reach your audience. It offers unlimited reports access and is highly customizable. On the company’s website, you will find a host of tools that will aid you in analyzing and utilizing your data, creating actionable adjustments to market your brand and increase customer loyalty. Your company can engage with its audience in a meaningful way through Sprout Social when it is ready to take the next step.
With Socialbakers’ AI-powered social media intelligence, you can have a great online presence. Socialbakers enable deep social media analytics, and every piece of data is accompanied by suggestions for growth and improvement. It is designed for businesses with ten or more social media accounts, but it covers several platforms in one place. Socialbakers will not only analyze your audience and what resonates with them, but will also provide a detailed analysis of your competitors, online trends, and benchmarks for how your social media presence compares.
It will help you figure out what time and what type of content will be most relevant to your followers. You can even use it to see what people are looking at on social media in real-time through image-identification software. Socialbakers provides you with the tools you need to succeed as a team. Using it, you can view all of your social media analytics in charts and graphs that are easy to read and enables you to learn from your data without having to waste another moment on inefficient posts.
This software can help you increase your social media sales and conversion rates if you are a retail business. Using Buffer, you can gain insights into your business’s performance on Facebook, Twitter, and Instagram. The tool offers strategies for improving your reach in every piece of analysis it produces, and you can customize every report.
With the à la carte payment option, you can pick and choose your services, including publishing tools. Team members can collaborate on posts as well as include the first comment, and the software makes it easy to plan and post as a team. Your posting schedule can be managed from anywhere with the mobile app. It provides a variety of how-tos and frequently asked questions, or you can use Buffer’s other help options, like Facebook, email, and the Buffer community, with your paid subscription.
The website of the Instagram analytics tool Loomly gives only a few details of what it can do. It is a versatile tool that can offer a little bit of everything. There are very few publishing tools that are as robust as those offered by this company. You will receive inspiration for every post you create, access to a content library, team approval tools so everyone knows what everyone is working on, and mock-ups that let you see exactly how your posts and ads will look once they go live.
Loomly lets you create, boost, and customize objective-driven campaigns, as well as automate your posting schedules. Through Facebook, you can manage audience restrictions and push your content to certain friends but not everyone. Loomly provides an overview of how well you are doing across several measures, such as your account overall, your posts, and your URL. It is free to try Loomly for 15 days, with no obligation to purchase.
Instagram, Facebook, and Twitter analytics are available on Minter.io, but each account is analyzed individually. Each account is charged monthly, but a discount is offered for 25 or more accounts. With the basic tier, analytics are offered, while the highest tier offers comprehensive functionality.
This top-level allows you to get performance data on one competitor of your choosing, analytic data for your ads, clicks, and hashtags, and find out about industry benchmarks. Exports can be customized and branded by you. Besides finding the best time to post, Minter.io can also provide you with basic audience insights and an analysis of your stories. This might be just what you are looking for if you are using only one Instagram account.
Why you should use Instagram analytics tools?
- Become a leader in your industry
You can view Instagram analytics to learn about which posts are most popular, which days and times are best for you to post, and more. You can position yourself to be an industry leader by knowing these pieces of information.
The data can be used, for instance, to determine what times your followers are most active every day so that your posts are automatically posted during those times. By analyzing analytics data, you can also determine what type of content your audience finds most valuable. Identify the content that your audience interacts with the most, so you can share similar content in your campaigns. By optimizing your campaign, you will be able to post the best content at the most popular times and ultimately be successful.
- Know your target audience
You can also break down metrics by demographics in Instagram analytics. This allows you to filter data based on factors such as gender, age, location, and language. Your audience can be better understood when the data is more detailed.
You can think of it this way: when you know your friend, buying them a gift becomes easier. You can deliver more relevant content if you know your audience. Your followers’ interests as well as their online buying behavior can be tracked by Instagram analytics. By customizing and tailoring content to the demographic you are trying to reach, you are likely to have a higher level of success.
- Time and resources can be saved
Getting stuck troubleshooting when you do not understand how something works will cause you to spend a lot of time without a guarantee. This problem can be avoided by using Instagram analytics.
You can use this information to identify what types of content are suitable for your audience. You can use analytics tools to determine which aspects of your campaign are performing well and which need some attention. Instead of spending all your time on every aspect, you can use analytics tools to determine which areas are performing well. Your resources and time can be distributed more efficiently this way.
- Develop a campaign and strategy
To plan a successful campaign, you must understand the patterns, growth periods, and trends of your campaign. With Instagram analytics, you can compare growth over different time periods, so you can identify what you did when your campaign was at its peak. Once you understand your overall strategy, you can make the necessary adjustments. With this data, you will be able to make accurate decisions about your strategy updates since any changes will be based on real metrics.
There are a variety of Instagram analytics tools available to meet a range of needs. Utilizing these platforms will help you whether your goal is to increase engagement, follower count, or find trending hashtags for likes. When you monitor and learn from the insights these tools provide, you will be able to identify what’s working, what is not, and how to bridge the gaps.