Pinterest, a considerably untapped social resource can be the right spot to present your brand and business to a committed, spendable niche market. In this article, we will discuss how Pinterest can be used for business but first let’s learn more about why it should be used for business and also how to create a Pinterest Business Account.
Worldwide, Pinterest is used by more than 200 million monthly users who all seek and share creative, helpful ideas. Pinterest is ideal for the display of services and products, as it frequently works as a resource for information for so many people that are planning to buy.
Why use business Pinterest?
On Pinterest, people can find inspiration, ideas, and interests for their hobbies. The pin, an image searched and stored by users on Pinterest, is representative of every thought. Pins may also link back to websites; thus, this social media platform is fantastic for driving and selling. And Pins helps most essential companies to get more information about things to purchase.
Let’s begin by examining Pinterest’s audience more closely:
The most significant areas of interest for the Pinterest audience are fashion, food, cars, the interior, and travel. When dealing with purchasing power. For companies, there is a significant number of people who are prepared, willing, and able to spend on Pinterest on what they discover.
Ready for Pinning to begin?
We’ll take you through the steps to set up your business profile with Pinterest!
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Creating a Business Profile Pinterest
You can skip this step and go to step 2 if you already have a Pinterest personal profile and learn how to convert your account to a business profile.
Follow the following steps to create a new Pinterest for Business Profile:
- You need to log out before you can register a new account if you have your profile. Click on the three points in the top-right corner of the display and then select ‘Log out’ in the Pinterest desktop app.
- Following that, go to Pinterest for Business and pick ‘Company’
- Provide required information about your company and the manager of the account. Upon completion, just read Pinterest’s Service Conditions and click Create Account.
This is it! This is it!
You are ready to begin Pinning now.
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How to convert your account to a company profile Pinterest
If you have an account and wish to move to a Pinterest for a Business account already, it’s easy to switch! Login to your profile first. Next, on the right upper corner of your screen, click on the three dots symbol and choose “Update your account.”
You will need to submit your company details and who will manage your account and, once you have completed the application form, simply click “Fulfill.”
Once these steps are complete, all the features of the Pinterest for Business Profile like Pinterest Analytics and Pinterest Ads are now visible!
Use Pinterest for Business
Now you are ready to start promoting your business on Pinterest. So, let’s see how you can leverage the power of this social media to gain a higher reach.
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Search With Pinterest
Consider it as a search engine for photographs rather than thinking of Pinterest as a social network. A user of Pinterest, for example, might search for “brown leather handbag” and there will be a range of hundreds of pins from fashion manufacturers, internet dealers, influencers, fashion publications, and others.
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The three most amazing Pinterest Feeds: Home, Explore, and Following
Pinterest aims to find new inspirations and ideas on the subjects you are interested in.
This is why Pinterest designed three feeds for browsing Pins and finding the inspiration you are looking for! Let’s discuss these feeds more in detail.
- Home Feed: A collection of Pin saved by people, topics, and plates that you choose to follow is your Pinterest home feed. Your Pinterest home feed also contains board-inspired pins or a recent activity to help you identify like-minded pins.
This means that the longer you spend pinning, the more your home feed will show you new accounts. You will get a lot of ideas relevant to your content!
- Explore Feed: Like the Instagram Explorer page, this page inspires Pinterest users with trending subjects and Pins on Pinterest. The Pins shown in this section are the most popular.
Just tap the compass icon on the top right of the desktop version or the bottom of your app screen. Due to the Explore feed that presents new trends on Pinterest, the pin’s results vary frequently. So, see what’s new on the platform if you want visitors to return regularly to your profile and become your loyal customers.
- The following Feed: You may also follow other user’s Pinterest profiles, topics, and boards.
Tap the “Following” option on the navigation bar on the top of Pinterest’s desktop version or the “Following” button at the bottom of your app for new posts from other people’s accounts.
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Get creative with Pins and Boards
Pinterest’s world is based on high-quality Pins images.
If you are using Pinterest for business, you can make a pin without linking to a website, but you are strongly advised to link it back to your website. Each pin can link to the website from which it comes, such as an online store, magazine, blog, or the website of the company.
That is why the greatest method to build strong follow-up for your business is to have eye-catching Pins with relevant captions!
You can save your Pins to Pinterest Boards and create various boards on different topics relevant to your niche. This will help your profile look professional and it will be easy for your followers to go through your content.
There you go, these were some amazing tips on how to get started with Pinterest business Account. We hope that this ultimate guide kickstarts your business growth on Pinterest.
